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Author: George Westerman Publisher: Harvard Business Review Press ISBN: 1625272480 Category : Business & Economics Languages : en Pages : 303
Book Description
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Author: George Westerman Publisher: Harvard Business Review Press ISBN: 1625272480 Category : Business & Economics Languages : en Pages : 303
Book Description
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Author: Sefika Sule Ercetin Publisher: CRC Press ISBN: 1003859380 Category : Business & Economics Languages : en Pages : 290
Book Description
The COVID-19 pandemic caused countries to experience new and unexpected conditions that severely affected the daily lives of people around the world. Concepts such as uncertainty, change, transformation, and chaos have gained new definitions, and the importance of leadership under these changing circumstances cannot be underestimated. This book takes an in-depth look at the crucial role of leadership post-COVID-19. The book offers refreshing interdisciplinary perspectives of leadership in different fields and different countries. The authors observe the differences in leadership styles before, during, and after the COVID-19 pandemic as well as the changed perception of leadership in the new normal. New Perspectives for Leadership after the COVID-19 Pandemic offers an enlightening study of leadership in multiple disciplines, including business, politics, academics and teaching, oil and gas industry, and more. It includes case studies from these different sectors to define the discussed concepts in new scenarios. The chapters discuss how leaders deal with VUCA (volatility, uncertainty, complexity, and ambiguity) outcomes, the impact of digital technology on the role of leadership, moral and emotional leadership, evaluation of clinical leadership competency levels in nursing, and more. This volume will be of interest to those in leadership positions as well as those who study leadership and management in times of crises.
Author: Charlene Li Publisher: University of Pennsylvania Press ISBN: 1613631359 Category : Business & Economics Languages : en Pages : 110
Book Description
NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals.
Author: Francisco J. Martínez-López Publisher: Springer ISBN: 3319920847 Category : Business & Economics Languages : en Pages : 177
Book Description
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".
Author: Wefald, Andrew J. Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 322
Book Description
In today's rapidly evolving leadership landscape, a glaring gap exists between theory and practice in coaching and leadership. While scattered research attempts to shed light on this critical intersection, a comprehensive resource remains elusive, leaving practitioners and scholars needing a unified framework to navigate this complex terrain. The absence of a holistic understanding hampers the efforts of leaders striving to cultivate effective coaching practices and impedes scholarly progress in this burgeoning field. Navigating the Coaching and Leadership Landscape: Strategies and Insights for Success, poised to bridge the divide between theory and practice in coaching and leadership. By meticulously examining the theoretical underpinnings and practical applications of coaching within leadership contexts, our comprehensive volume offers a long-awaited solution to this pressing problem. From elucidating the foundational connection between coaching and leadership to providing actionable insights into implementing coaching practices, each chapter serves as a guiding beacon for practitioners and scholars alike.
Author: Sabine Niederer Publisher: John Wiley & Sons ISBN: 1509542566 Category : Computers Languages : en Pages : 146
Book Description
Over the last decade, images have become a key feature of digital culture; at the same time, they have made a mark on a wide range of research practices. Visual Methods for Digital Research is the first textbook to bring the fields of visual methods and digital research together. Presenting visual methods for digital and participatory research, the book covers both the application of existing digital methods for image research and new visual methodologies developed specifically for digital research. It encompasses various approaches to studying digital images, including the distant reading of image collections, the close reading of visual vernaculars of social media platforms, and participatory research with visual materials. Offering a theoretical framework illustrated with hands-on techniques, Sabine Niederer and Gabriele Colombo provide compelling examples for studying online images through visual and digital means, and discuss critical data practices such as data feminism and digital methods for social and cultural research. This textbook is an accessible and invaluable guide for students and researchers of digital humanities, social sciences, information and communication design, critical data visualization and digital visual culture.
Author: Małgorzata Pańkowska Publisher: Taylor & Francis ISBN: 1000965538 Category : Business & Economics Languages : en Pages : 219
Book Description
This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies. The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples’ motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.
Author: Xin-She Yang Publisher: Springer Nature ISBN: 9811623805 Category : Technology & Engineering Languages : en Pages : 1030
Book Description
This book gathers selected high-quality research papers presented at the Sixth International Congress on Information and Communication Technology, held at Brunel University, London, on February 25–26, 2021. It discusses emerging topics pertaining to information and communication technology (ICT) for managerial applications, e-governance, e-agriculture, e-education and computing technologies, the Internet of things (IoT) and e-mining. Written by respected experts and researchers working on ICT, the book offers a valuable asset for young researchers involved in advanced studies. The book is presented in four volumes.
Author: Linda A. Hill Publisher: Harvard Business Press ISBN: 142217235X Category : Business & Economics Languages : en Pages : 305
Book Description
You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses. This new book explains how to avoid that fate, by mastering three imperatives: · Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others. · Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment. · Manage a team: Forge a high-performing "we" out of all the "I"s who report to you. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.
Author: George Westerman
Author: George Westerman
Author: Sefika Sule Ercetin
Author: Charlene Li
Author: Francisco J. Martínez-López
Author: Wefald, Andrew J.
Author: Ayşe ASİLTÜRK
Author: Sabine Niederer
Author: Małgorzata Pańkowska
Author: Xin-She Yang
Author: Linda A. Hill