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Author: Delbert I. Hawkins Publisher: McGraw-Hill/Irwin ISBN: 9780072865493 Category : Consumer Behavior Languages : en Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Delbert I. Hawkins Publisher: McGraw-Hill/Irwin ISBN: 9780072865493 Category : Consumer Behavior Languages : en Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: James M. Henslin Publisher: Simon and Schuster ISBN: 0743267605 Category : Social Science Languages : en Pages : 628
Book Description
The twelfth edition's new readings include selections on the unspoken rules of social interaction, the shocking disparities between upper- and lower-class life, America's changing attitudes toward work and family and the roles they fulfill, and the "McDonaldization" of American society. Together with these essential new articles, the selections by Peter Berger, Herbert Gans, Erving Goffman, Donna Eder, Zella Luria, C. Wright Mills, Deborah Tannen, Barrie Thorne, Sidney Katz, Philip Zimbardo, and many others provide firsthand reporting that gives students a sense of "being there." Henslin also explains basic methods of social research, providing insight into how sociologists explore the social world. The selections in Down to Earth Sociology highlight the most significant themes of contemporary sociology, ranging from the sociology of gender, power, politics, sports, and religion, to the contemporary crises of racial tension, crime, rape, poverty, and homelessness.
Author: James M. Henslin Publisher: ISBN: 9780137874712 Category : Sociology Languages : en Pages : 0
Book Description
"Throughout this text, the goal is to share with your students how fascinating and enlightening sociology is. Because sociology is about social life and we live in a changing global society, this 15th edition of Sociology: A Down-to-Earth Approach continues to reflect the national and global changes that engulf us, as well as presents new sociological research. The down-to-earth examples, for which this text is known, will help your students see how sociology applies to them. So will the photos, about 555 of them, of which 228 are new. The photos are neither random nor "fillers." I have either selected or taken each of these photos, as well as written each caption. By tying the photos and their captions directly into the text, they become part of your students' learning experience"--
Author: Francis Terry McNamara Publisher: U.S. Government Printing Office ISBN: Category : Political Science Languages : en Pages : 316
Book Description
When, in 1960, France granted independence to its colonies in West and Central Africa-an empire covering an area the size of the contiguous United States-the French still intended to retain influence in Africa. Through a system of accords with these newly independent African nations, based upon ties naturally formed over the colonial years, France has succeeded for three decades in preserving its position in African affairs. The course of Franco-African relations in the near future, though, is less than certain. In this book, Ambassador Francis Terry McNamara outlines France's acquisition and administration of its Black African empire and traces the former colonies' paths to independence. Drawing upon that background, the ambassador examines the structure of post-independence Franco-African relations and recent strains on those relations, especially African economic crises and the French tendency to focus on Europe. Because of those strains, he suggests, France alone may be unable to support its former dependencies much longer. He believes that long-term solutions to African problems will have to involve international organizations like the World Bank and International Monetary Fund as well as other nations such as the United States and France's European partners. -- From Foreword.
Author: Erik Hagaseth Haug Publisher: Career Development ISBN: 9789004428072 Category : Education Languages : en Pages : 359
Book Description
"Career brings together individuals' paths through life, learning and work. It describes how people interface with social institutions including the education system, employers, civil society and the state. Because our careers are socially and culturally embedded it matters where they are enacted. Career and Career Guidance in the Nordic Countries explores what kind of context the Nordic region offers for the pursuit of career, how the development of careers are supported in welfare societies, and how career guidance is enacted in this context. The Nordic region encompasses an area in Northern Europe and the Northern Atlantic comprising Denmark, Sweden, Norway as well as Finland to the east and Iceland in the Atlantic. It includes also the self-governing areas of Åland, Greenland and the Faroe Islands. This region has long been seen as a source of progressive policy innovation in education and employment and this book focuses and explores the place, the enactment and the theories of career guidance in these Nordic countries"--
Author: Su Mi Dahlgaard-Park Publisher: SAGE Publications ISBN: 1483346358 Category : Business & Economics Languages : en Pages : 992
Book Description
Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.
Author: Murray Hiebert Publisher: Rowman & Littlefield ISBN: 1442281405 Category : Political Science Languages : en Pages : 608
Book Description
China’s rise and stepped-up involvement in Southeast Asia have prompted a blend of anticipation and unease among its smaller neighbors. The stunning growth of China has yanked up the region’s economies, but its militarization of the South China Sea and dam building on the Mekong River has nations wary about Beijing’s outsized ambitions. Southeast Asians long felt relatively secure, relying on the United States as a security hedge, but that confidence began to slip after the Trump administration launched a trade war with China and questioned the usefulness of traditional alliances. This compelling book provides a snapshot of ten countries in Southeast Asia by exploring their diverse experiences with China and how this impacts their perceptions of Beijing’s actions and its long-term political, economic, military, and “soft power” goals in the region.
Author: Richard B. Lee Publisher: New York ; Montreal : Holt, Rinehart and Winston ISBN: Category : Social Science Languages : en Pages : 196
Book Description
1. The !Kung 2. The People of the Dobe Area 3. Environment and Settlement 4. Subsistence: Foraging for a living 5. Kinship and Social organization 6. Marriage and sexuality 7. Conflicts, politics and exchange 8. Coping with Life: Religion, World View, and Healing 9. The !Kung and Their Neighbors 10. Perceptions and Directions of Social Change.
Author: Delbert I. Hawkins
Author: Delbert I. Hawkins
Author: James M. Henslin
Author: James M. Henslin
Author: Francis Terry McNamara
Author: Erik Hagaseth Haug
Author: Su Mi Dahlgaard-Park
Author: Gilles Peress
Author: E. Cobham Brewer
Author: Murray Hiebert
Author: Richard B. Lee