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Author: Lisa A. Wolfe Publisher: ISBN: Category : Business & Economics Languages : en Pages : 232
Book Description
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Author: Lisa A. Wolfe Publisher: ISBN: Category : Business & Economics Languages : en Pages : 232
Book Description
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Author: Cosette N. Kies Publisher: Scarecrow Press ISBN: 9780810846562 Category : Business & Economics Languages : en Pages : 220
Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author: Helen F. Flowers Publisher: ISBN: Category : Business & Economics Languages : en Pages : 184
Book Description
Offers 500 different strategies that can be used to increase public relations for a school media program and get parents, students, and other community members involved in library projects.
Author: Betty Pratt Rice Publisher: New York : Wilson ISBN: 9780824204761 Category : Language Arts & Disciplines Languages : en Pages : 152
Book Description
Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.
Author: Sreenidhi Iyengar Publisher: Anmol Publications PVT. LTD. ISBN: 9788174883261 Category : Libraries Languages : en Pages : 355
Book Description
Library Public Relations Play A Very Dominant Role In The Library Which Is A Social Institution And Visited By A Large Number Of Clienteles Daily In Pursuit Of Research And Information. The Users In The Library Need Constant Guidance About Each Service In The Library. The Public Relations In Libraries Have Become All The Most Essential In Modern Days Since The Reorientation Of Library Services Due To Introduction Of Computers. Initiation Of Users, Research Scholars To The Computerized Services In The Libraries Compels More For Public Relations In Order To Achieve More Efficiency In Library Services.The Editor Has Compiled Various Articles After Judicious Consideration And Selection Which Impart Indepth Insight In All The Spheres Of Public Relations In The Libraries. These Articles Have Been Gathered From Authentic Library Documents Which Have Proved Succinct And Reliable In The Study Of Library Science.The Book Will Be Highly Useful For Students Of Library Science, Teachers And Research Scholars. It Will Prove A Valuable Supplementary Reading.
Author: Anita Rothwell Lindsay Publisher: Amer Library Assn ISBN: 9780838982952 Category : Business & Economics Languages : en Pages : 182
Book Description
Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography.
Author: Lisa A. Wolfe
Author: Lisa A. Wolfe
Author: Mildred Laughlin
Author: Cosette N. Kies
Author: Helen F. Flowers
Author: Betty Pratt Rice
Author: 
Author: Sreenidhi Iyengar
Author: Rashelle S. Karp
Author: Anita Rothwell Lindsay
Author: Alice Norton