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Author: Joel Backaler Publisher: Springer ISBN: 3319783963 Category : Business & Economics Languages : en Pages : 221
Book Description
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Author: Joel Backaler Publisher: Springer ISBN: 3319783963 Category : Business & Economics Languages : en Pages : 221
Book Description
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Author: Tamara L. Siuda Publisher: Lulu.com ISBN: 1365587940 Category : Religion Languages : en Pages : 362
Book Description
The history and use of the ancient Egyptian calendar: holidays, festivals, religious observances, the gods of every day of the year, and more. Translated from hieroglyphic sources by Tamara L. Siuda and richly illustrated by Megan Zane.
Author: Xiaowen Fang Publisher: Springer Nature ISBN: 303105637X Category : Computers Languages : en Pages : 675
Book Description
This book constitutes the refereed proceedings of the 4th International Conference on HCI in Games, HCI in Games 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The HCI in Games 2022 proceedings intends to help, promote and encourage research in this field by providing a forum for interaction and exchanges among researchers, academics, and practitioners in the fields of HCI and games. The Conference addresses HCI principles, methods and tools for better games.
Author: Hovav Shacham Publisher: Springer Science & Business Media ISBN: 3642032974 Category : Computers Languages : en Pages : 275
Book Description
This book constitutes the refereed proceedings of the Third International Conference on Pairing-Based Cryptography, Pairing 2009, held in Palo Alto, CA, USA, in August 2009. The 16 full papers presented were carefully reviewed and selected from 38 submissions. The papers are organized in topical sections on signature security, curves, pairing computation, non-interactive zero-knowledge systems and applications, group signatures, and protocols.
Author: Joel Backaler
Author: Joel Backaler
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Author: Mary Zinn-Beiting
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Author: Tamara L. Siuda
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Author: Xiaowen Fang
Author: Hovav Shacham
Author: Michigan. State Board of Health