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Lexus

Lexus PDF Author: Chester Dawson
Publisher: John Wiley & Sons (Asia) Pte. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 304

Book Description
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
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