Author: Martin A. ConwayPublisher: Psychology Press
ISBN: 9781841699349
Category : Psychology
Languages : en
Pages : 132
Book Description
Celebrates 30 years of research into the levels of processing (LoP) framework.
Levels of Processing 30 Years on
Author: Martin A. ConwayPublisher: Psychology Press
ISBN: 9781841699349
Category : Psychology
Languages : en
Pages : 132
Book Description
Celebrates 30 years of research into the levels of processing (LoP) framework.
Special Issue on Levels of Processing 30 Years on
Author: Martin A. ConwayLevels of Processing in Human Memory
Author: Laird S. CermakPublisher:
ISBN:
Category : Psychology
Languages : en
Pages : 504
Book Description
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information ResourcesPublisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838
Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Levels of Processing in Human Memory (PLE: Memory)
Author: Laird S. CermakPublisher: Psychology Press
ISBN: 1317749790
Category : Psychology
Languages : en
Pages : 536
Book Description
As a conceptual framework for the investigation of human memory, the levels-of-processing paradigm had enjoyed immense popularity since its introduction in the early 1970s. It was the impetus behind literally hundreds of experiments and was used as an "explanation" for a wide range of retention phenomena. Consequently, a wealth of data and theory had emerged, and this title assimilates and evaluates this information. Originally published in 1979, the distinguished contributors to the volume – both proponents and opponents of the levels-of-processing framework – present here their latest data and ideas on a viewpoint that has been a tremendous influence in memory research and related areas.
Memory
Author: Alan BaddeleyPublisher: Psychology Press
ISBN: 1317610431
Category : Psychology
Languages : en
Pages : 547
Book Description
This best-selling textbook presents a comprehensive and accessible overview of the study of memory. Written by three of the world’s leading researchers in the field, it contains everything the student needs to know about the scientific approach to memory and its applications. Each chapter of the book is written by one of the three authors, an approach which takes full advantage of their individual expertise and style, creating a more personal and accessible text. This enhances students’ enjoyment of the book, allowing them to share the authors’ own fascination with human memory. The book also draws on a wealth of real-world examples throughout, showing students exactly how they can relate science to their everyday experiences of memory. Key features of this edition: Thoroughly revised throughout to include the latest research and updated coverage of key ideas and models A brand new chapter on Memory and the Brain, designed to give students a solid understanding of methods being used to study the relationship between memory and the brain, as well as the neurobiological basis of memory Additional pedagogical features to help students engage with the material, including many ‘try this’ demonstrations, points for discussion, and bullet-pointed chapter summaries The book is supported by a companion website featuring extensive online resources for students and lecturers.
Handbook of Psychology, Experimental Psychology
Author: Alice F. HealyPublisher: John Wiley & Sons
ISBN: 0471264458
Category : Psychology
Languages : en
Pages : 734
Book Description
Includes established theories and cutting-edge developments. Presents the work of an international group of experts. Presents the nature, origin, implications, and future course of major unresolved issues in the area.
Semantic Cognition
Author: Timothy T. RogersPublisher: MIT Press
ISBN: 9780262182393
Category : Computers
Languages : en
Pages : 446
Book Description
A mechanistic theory of the representation and use of semantic knowledge that uses distributed connectionist networks as a starting point for a psychological theory of semantic cognition.
Levels of Perception
Author: Laurence HarrisPublisher: Springer Science & Business Media
ISBN: 0387226737
Category : Medical
Languages : en
Pages : 444
Book Description
In this book the authors relate and discuss the idea that perceptual processes can be considered at many levels. A phenomenon that appears at one level may not be the same as a superficially similar phenomenon that appears at a different level. For example "induced motion" can be analyzed in terms of eye movements or at the retinal level or at a much higher cognitive level: how do these analyses fit together? The concept of levels also makes us think of the flow of information between levels, which leads to a consideration of the roles of top-down and bottom-up (or feed-forward, feed-back) flow. There are sections devoted to vestibular processing, eye movement processing and processing during brightness perception. The final section covers levels of processing in spatial vision. All scientists and graduate students working in vision will be interested in this book as well as people involved in using visual processes in computer animations, display design or the sensory systems of machines.
Author: Joan M. Lucariello