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Author: Godfrey Harris Publisher: The Americas Group ISBN: 9780935047394 Category : Business & Economics Languages : en Pages : 156
Book Description
While corruption is most noticeable in government agencies and among business entities, it also occurs in religious organizations, nonprofit groups, sports teams, and individual families. Because corrupt behavior is not restricted to illegal activities alone, it can impact the fair and efficient operation of society whenever rules are broken, boundaries are trespassed, and standards are lowered. Although it is unlikely that any society will ever be successful in totally preventing corruption, there are steps that can be taken to control its impact and restrict its spreadand more checkpoints, additional guards, and increased openness are not among them.
Author: Godfrey Harris Publisher: The Americas Group ISBN: 9780935047394 Category : Business & Economics Languages : en Pages : 156
Book Description
While corruption is most noticeable in government agencies and among business entities, it also occurs in religious organizations, nonprofit groups, sports teams, and individual families. Because corrupt behavior is not restricted to illegal activities alone, it can impact the fair and efficient operation of society whenever rules are broken, boundaries are trespassed, and standards are lowered. Although it is unlikely that any society will ever be successful in totally preventing corruption, there are steps that can be taken to control its impact and restrict its spreadand more checkpoints, additional guards, and increased openness are not among them.
Author: Torie Clarke Publisher: Simon and Schuster ISBN: 0743282477 Category : Business & Economics Languages : en Pages : 273
Book Description
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.
Author: Luke Sullivan Publisher: John Wiley & Sons ISBN: 1119164028 Category : Business & Economics Languages : en Pages : 451
Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: John C. Bird Publisher: Xlibris Corporation ISBN: 1469173700 Category : Biography & Autobiography Languages : en Pages : 513
Book Description
Johannes Andersen was retired, until he was asked to assist the First Marine Division ready for war, mainly the First Force Recon Battalion change from leg to a mechanized organization. He provided the Division Commander notes and ideas, he became known within the Corps. Then Johannes became known to the president of the United States, and by a comedy of events, he became the secretary of defense. He has to prepare to go to war with a philosophy of war that does not meet todays need in fixing what you break.
Author: Jenna McCarthy Publisher: Penguin ISBN: 0698145860 Category : Humor Languages : en Pages : 335
Book Description
Welcome to Middle Age! Please check your functioning internal thermostat and razor-sharp memory at the door and pour yourself a nice, stiff drink... Jenna McCarthy might be forty-something, but she doesn’t feel forty-something. She certainly doesn’t look forty-something. (Actually she does, but she’s in denial so maybe don’t mention it?) And between complaining about how tired she is, trying to remember what she came in here for and wondering whether she drinks too much, she does not have time for a crisis. She has, however, had time to crack the mysterious midlife code. She’s figured out how to tame her muffin top, keep the spark in her marriage and probably not die a fiery hoarder’s death. She’s learned the trick to looking ten years younger and the secret to feeling ten times happier (and it only cost $14.99 plus shipping and handling). And she’s discovered the one thing she will need to do for the rest of ever if she’s going to continue to refuse to “dress her age.” Tackling everything from cosmetic surgery and financial panic to skinny jeans and the meaning of life, I’ve Still Got It... is a middle age manifesto filled with hilarious misadventures, humiliating confessions and occasional (hot) flashes of genius.
Author: Jaimie Muehlhausen Publisher: Chronicle Books ISBN: 9780811855556 Category : Humor Languages : en Pages : 156
Book Description
Some people are so dumb / ugly / mad / crazy that civilized adjectives cannot describe them. Is he dumber than a box of dirt? Is she three pounds of ugly in a two pound sack? Are they mad as a box of frogs? In Redneck Words of Wisdom, Jaimie Muehlhausen has respectfully collected some 500 of the best down-home, country sayings. Arranged in convenient chapters on subjects like bragging, being lazy, witches' titties, multi-genitaled animals, and more, these sayings cut to the core truths of life. When standard words fail... Redneck Words of Wisdom can save the day.
Author: Linda K. Trevino Publisher: John Wiley & Sons ISBN: 047034394X Category : Business & Economics Languages : en Pages : 481
Book Description
While most business ethics texts focus exclusively on individual decision making—what should an individual do—this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organizational context to promote an understanding of complex influences on behavior. The new Fifth Edition is the perfect text for students entering the workplace, those seeking to become professionals in training, communications, compliance, in addition to chief ethics officers, corporate counsel, heads of human resources, and senior executives.
Author: John C. Bogle Publisher: John Wiley & Sons ISBN: 1118238214 Category : Business & Economics Languages : en Pages : 391
Book Description
Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. Mr. Bogle has not been merely an eye-witness to these changes, but one of the financial sector’s most active participants. In The Clash of the Cultures, he urges a return to the common sense principles of long-term investing. Provocative and refreshingly candid, this book discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty. Mr. Bogle recounts the history of the index mutual fund, how he created it, and how exchange-traded index funds have altered its original concept of long-term investing. He also presents a first-hand history of Wellington Fund, a real-world case study on the success of investment and the failure of speculation. The book concludes with ten simple rules that will help investors meet their financial goals. Here, he presents a common sense strategy that "may not be the best strategy ever devised. But the number of strategies that are worse is infinite." The Clash of the Cultures: Investment vs. Speculation completes the trilogy of best-selling books, beginning with Bogle on Investing: The First 50 Years (2001) and Don't Count on It! (2011)
Author: Godfrey Harris
Author: Godfrey Harris
Author: Mark McGlinchey
Author: Torie Clarke
Author: Luke Sullivan
Author: John C. Bird
Author: Jenna McCarthy
Author: Jaimie Muehlhausen
Author: Linda K. Trevino
Author: John C. Bogle
Author: Anthony Robbins