Author: Scott A. McClymonds
Publisher: Xulon Press
ISBN: 1615790969
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In his new book, "Building a Kingdom Business: A View From The Trenches," Scott integrates his experiences together with the Old Testament book of Nehemiah to show how business owners and leaders focused on building God's Kingdom can profoundly impact society and bring God's good news to their customers, employees, and suppliers. Written for Christian entrepreneurs and business leaders, this book uses scriptural principles and real life examples to show how businesses can have a tremendous impact for God's Kingdom. This book will stimulate you to prayerful action in transforming your business into a force for Jesus Christ. "A well written, practical, and personally challenging book. Scott authentically addresses the opportunities and pitfalls when you are building a Kingdom Business. The real-life experiences shown in this book will inspire and motivate you." - Brian C. Paul, Vice President, Business Development, Oxford Networks "Scott and Cindy McClymonds have provided a great service to the parents and young children of Northwest Arkansas. Busy Bees Christian PreSchool helps lay the foundation for a lifetime of joyful, fruitful service to God and people. Now Scott shares with you the challenges and rewards of establishing a Christ-honoring business in his timely new book. This book is a great resource of insights and encouragement in building a Christ-honoring, Kingdom-advancing business." - David Shibley, President, GLOBAL ADVANCE Scott McClymonds lives in Fayetteville, Arkansas with his wife Cindy and children Andrew and Emilia. Scott has over 20 years experience in banking, 8 years as an entrepreneur, and 18 years in church leadership roles.
Building a Kingdom Business
Author: Scott A. McClymonds
Publisher: Xulon Press
ISBN: 1615790969
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In his new book, "Building a Kingdom Business: A View From The Trenches," Scott integrates his experiences together with the Old Testament book of Nehemiah to show how business owners and leaders focused on building God's Kingdom can profoundly impact society and bring God's good news to their customers, employees, and suppliers. Written for Christian entrepreneurs and business leaders, this book uses scriptural principles and real life examples to show how businesses can have a tremendous impact for God's Kingdom. This book will stimulate you to prayerful action in transforming your business into a force for Jesus Christ. "A well written, practical, and personally challenging book. Scott authentically addresses the opportunities and pitfalls when you are building a Kingdom Business. The real-life experiences shown in this book will inspire and motivate you." - Brian C. Paul, Vice President, Business Development, Oxford Networks "Scott and Cindy McClymonds have provided a great service to the parents and young children of Northwest Arkansas. Busy Bees Christian PreSchool helps lay the foundation for a lifetime of joyful, fruitful service to God and people. Now Scott shares with you the challenges and rewards of establishing a Christ-honoring business in his timely new book. This book is a great resource of insights and encouragement in building a Christ-honoring, Kingdom-advancing business." - David Shibley, President, GLOBAL ADVANCE Scott McClymonds lives in Fayetteville, Arkansas with his wife Cindy and children Andrew and Emilia. Scott has over 20 years experience in banking, 8 years as an entrepreneur, and 18 years in church leadership roles.
Publisher: Xulon Press
ISBN: 1615790969
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In his new book, "Building a Kingdom Business: A View From The Trenches," Scott integrates his experiences together with the Old Testament book of Nehemiah to show how business owners and leaders focused on building God's Kingdom can profoundly impact society and bring God's good news to their customers, employees, and suppliers. Written for Christian entrepreneurs and business leaders, this book uses scriptural principles and real life examples to show how businesses can have a tremendous impact for God's Kingdom. This book will stimulate you to prayerful action in transforming your business into a force for Jesus Christ. "A well written, practical, and personally challenging book. Scott authentically addresses the opportunities and pitfalls when you are building a Kingdom Business. The real-life experiences shown in this book will inspire and motivate you." - Brian C. Paul, Vice President, Business Development, Oxford Networks "Scott and Cindy McClymonds have provided a great service to the parents and young children of Northwest Arkansas. Busy Bees Christian PreSchool helps lay the foundation for a lifetime of joyful, fruitful service to God and people. Now Scott shares with you the challenges and rewards of establishing a Christ-honoring business in his timely new book. This book is a great resource of insights and encouragement in building a Christ-honoring, Kingdom-advancing business." - David Shibley, President, GLOBAL ADVANCE Scott McClymonds lives in Fayetteville, Arkansas with his wife Cindy and children Andrew and Emilia. Scott has over 20 years experience in banking, 8 years as an entrepreneur, and 18 years in church leadership roles.
The Kingdom Driven Entrepreneur's Guide to Goal Setting
Author: Shae Bynes
Publisher:
ISBN: 9780999676332
Category :
Languages : en
Pages :
Book Description
The Kingdom Driven Entrepreneur's Guide to Goal Setting: Second Edition
Publisher:
ISBN: 9780999676332
Category :
Languages : en
Pages :
Book Description
The Kingdom Driven Entrepreneur's Guide to Goal Setting: Second Edition
The Smart Entrepreneur
Author: Bart Clarysse
Publisher:
ISBN: 9781904027881
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
More people than ever are becoming entrepreneurs, but the perils of starting your own business are well-documented. Two lecturers on the subject from Imperial College, London, have written 'The Smart Entrepreneur' to show how to avoid these pitfalls and make your business a success.
Publisher:
ISBN: 9781904027881
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
More people than ever are becoming entrepreneurs, but the perils of starting your own business are well-documented. Two lecturers on the subject from Imperial College, London, have written 'The Smart Entrepreneur' to show how to avoid these pitfalls and make your business a success.
Kingdom Business Leadership - Training Manual for Emerging Business Leaders
Author: George Meyers
Publisher: Lulu.com
ISBN: 1257938452
Category : Business & Economics
Languages : en
Pages : 216
Book Description
As technological advancements accelerate change, global organizations must re-invent themselves periodically or they will become irrelevant. It is not only the change itself that is impacting so much, but more the rate of speed that change is occurring. To adopt new structures, adapt to changing situations and implement new systems requires innovative, flexible, visionary leaders. This is a learner-focused manual for training Emerging Business Leaders. It is not meant to be a scholarly dissertation, but a how and what to do manual or handbook. The manual is designed to empower a new kind of business leader - one that may have 7-10 careers during a fast-paced lifetime. Even though technology has a profound influence on business formation and operations, there are eternal principles that ultimately overshadow all else. These principles are time-tested and proven over centuries of industry and governing. Leading wisely is still a mandate to be embraced by CEOs and organizational leaders today.
Publisher: Lulu.com
ISBN: 1257938452
Category : Business & Economics
Languages : en
Pages : 216
Book Description
As technological advancements accelerate change, global organizations must re-invent themselves periodically or they will become irrelevant. It is not only the change itself that is impacting so much, but more the rate of speed that change is occurring. To adopt new structures, adapt to changing situations and implement new systems requires innovative, flexible, visionary leaders. This is a learner-focused manual for training Emerging Business Leaders. It is not meant to be a scholarly dissertation, but a how and what to do manual or handbook. The manual is designed to empower a new kind of business leader - one that may have 7-10 careers during a fast-paced lifetime. Even though technology has a profound influence on business formation and operations, there are eternal principles that ultimately overshadow all else. These principles are time-tested and proven over centuries of industry and governing. Leading wisely is still a mandate to be embraced by CEOs and organizational leaders today.
What You Do Is Who You Are
Author: Ben Horowitz
Publisher: HarperCollins
ISBN: 006287134X
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.
Publisher: HarperCollins
ISBN: 006287134X
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.
Never Get a "Real" Job
Author: Scott Gerber
Publisher: John Wiley & Sons
ISBN: 0470643862
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.
Publisher: John Wiley & Sons
ISBN: 0470643862
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.
Growing a Business
Author: Paul Hawken
Publisher: Simon and Schuster
ISBN: 0671671642
Category : Business & Economics
Languages : en
Pages : 260
Book Description
The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Publisher: Simon and Schuster
ISBN: 0671671642
Category : Business & Economics
Languages : en
Pages : 260
Book Description
The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Starting a Business QuickStart Guide
Author: Ken Colwell PhD, MBA
Publisher: ClydeBank Media LLC
ISBN: 1945051574
Category : Business & Economics
Languages : en
Pages : 378
Book Description
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
Publisher: ClydeBank Media LLC
ISBN: 1945051574
Category : Business & Economics
Languages : en
Pages : 378
Book Description
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
Harvard Business Review Family Business Handbook
Author: Josh Baron
Publisher: Harvard Business Press
ISBN: 1633699064
Category : Business & Economics
Languages : en
Pages : 231
Book Description
Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family? The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more. In the HBR Family Business Handbook you'll find: A new perspective on what makes family businesses succeed and fail A framework to help you make good decisions together Step-by-step guidance on managing change within your business family Key questions about wealth, unique to family businesses, that you can't afford to ignore Assessments to help you determine where you are—and where you want to go Stories of real companies, from Marchesi Antinori to Radio Flyer Chapter summaries you can use to reinforce what you've learned Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.
Publisher: Harvard Business Press
ISBN: 1633699064
Category : Business & Economics
Languages : en
Pages : 231
Book Description
Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family? The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more. In the HBR Family Business Handbook you'll find: A new perspective on what makes family businesses succeed and fail A framework to help you make good decisions together Step-by-step guidance on managing change within your business family Key questions about wealth, unique to family businesses, that you can't afford to ignore Assessments to help you determine where you are—and where you want to go Stories of real companies, from Marchesi Antinori to Radio Flyer Chapter summaries you can use to reinforce what you've learned Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.
The Business of Belonging
Author: David Spinks
Publisher: John Wiley & Sons
ISBN: 1119766125
Category : Business & Economics
Languages : en
Pages : 214
Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Publisher: John Wiley & Sons
ISBN: 1119766125
Category : Business & Economics
Languages : en
Pages : 214
Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.