PR Lessons Learned Along the Way PDF Download

Author: Marc C Whitt
Publisher:
ISBN:
Category :
Languages : en
Pages : 276

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Book Description
PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Marc C. Whitt (Author) "I have been looking forward to the day Marc Whitt would share his wisdom in a book. Marc has always been a leader in our field, no matter his institutional or professional association role. His casual writing style makes this book a real treat to read, and I suggest you keep it on your desk for quick reference." - Larry D. Lauer, Vice Chancellor Emeritus, Texas Christian University, and Author, Advancing Higher Education in Uncertain Times "Marc Whitt's book, PR Lessons Learned Along The Way, is truly remarkable -and I say that having reviewed many PR books in my time. The advice 'Maintain a good sense of humor. It will always see you through life's ups and downs' has surely never been more apt than today, with so much bad news around us. And yet the optimism that runs through this book is precisely what we need right now, and is also precisely true. Our profession's embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable. PR is a conversation, not a lecture. And reading this book feels exactly that -one expert having a conversation with his readers, and imparting the knowledge of decades along the way." - Francis Ingham, MPRCA, PRCA Director General, London, England "PR Lessons Learned Along The Way is a superb resource offering context and guiderails to manage nonprofit and higher education brands in a strategic and sustainable way. Marc reminds us of the inherent service orientation of our calling, the imperative of values such as leadership, integrity and urgency, the value of playing the long game, and the devil that resides in the detail of public relations work. Whether you are a communications rookie, a mid-career professional or a seasoned expert, you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday." - Morgan Roth, Senior Vice President, Communication & Marketing, The ALS Association, Washington, DC "Marc Whitt's book is an indispensable guide for all of us currently in public relations and advancement, as well as for anyone seeking to enter the field. Marc applies his many years of experience to each topic he addresses, but his tone is never condescending or 'know-it-all' - instead, he offers pragmatic advice and solutions that will help everyone from the PR newbie to the seasoned veteran."- Jeffrey T. Spoeri, Associate Vice President for University Advancement, Lamar University, Beaumont, Texas "Have you ever found yourself nodding and saying, 'Yes, yes!' while reading a book? When a writer unveils morsels of wisdom that ring true, that's what happens. In PR Lessons Learned Along the Way, Marc Whitt's observations are born out of being in the trenches, making mistakes and achieving monumental goals. Buy this book. Read it through. And when you need a pep talk or a reminder of why PR is the best profession in the world, pick it back up. You'll put it down smiling again."- Nancy Wiser, President, Wiser Strategies, APR, Fellow, PRSA, Lexington, Kentucky "If Dale Carnegie ever wanted to write a sequel to How to Win Friends and Influence People, PR Lessons Learned Along the Way would be it!." - Tom Hayes, Dean, Williams College of Business, Xavier University, Cincinnati, Ohio, and Author, Marketing Colleges and Universities, A Services Perspective

Author: Gerry McCusker
Publisher: Kogan Page Publishers
ISBN: 9780749445720
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.

Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377

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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Author: Alex Singleton
Publisher: John Wiley & Sons
ISBN: 1118756231
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Author: Jennifer Gehrt
Publisher: Xlibris Corporation
ISBN: 9781436387255
Category : Business & Economics
Languages : en
Pages : 174

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Book Description
The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr

Author: Donna Kay Kakonge
Publisher: Lulu.com
ISBN: 1304652009
Category : Education
Languages : en
Pages : 98

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Book Description
Lessons in Public Relations is a book that includes teachings from a college in Toronto that will help you to properly manage your PR flow for your work, career and your life. Used and implemented among some of the top PR people in North America, the lessons of this book can help you with your career or chosen career.

Author: Jessalynn R. Strauss
Publisher: Routledge
ISBN: 1134566468
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Author: Edward H. Moore
Publisher: Corwin Press
ISBN: 1452273014
Category : Education
Languages : en
Pages : 185

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Book Description
"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Author: Damion Waymer
Publisher: Lexington Books
ISBN: 0739173413
Category : Language Arts & Disciplines
Languages : en
Pages : 263

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Book Description
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Author: Nicky Garsten
Publisher: Routledge
ISBN: 1351022202
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.