Author: Xerfi. Observatoire des stratégies commercialesPublisher:
ISBN: 9782841223374
Category :
Languages : fr
Pages : 202
Book Description
Les stratégies marketing dans la distribution de vêtements et de chaussures de sport
Author: Xerfi. Observatoire des stratégies commercialesPublisher:
ISBN: 9782841223374
Category :
Languages : fr
Pages : 202
Book Description
Marques de sport
Author: Patrick BouchetPublisher: De Boeck Supérieur
ISBN: 9782804106287
Category : Social Science
Languages : fr
Pages : 420
Book Description
Les marques de sport se sont progressivement immiscées dans les modes de vie de nos sociétés contemporaines. Comment comprendre un tel essor et un tel succès aujourd'hui alors qu'elles ont, pour certaines d'entre elles, plus d'un siècle d'existence ? Cet ouvrage prend en compte les nouvelles problématiques liées aux stratégies des firmes, au marketing et à la consommation des marques de sport. Deux grandes parties le composent. La 1re se focalise sur une approche stratégique des marques de sport en relation avec leur politique de développement, leur gestion et leur valorisation, leur action face aux critiques et à la contrefaçon. La 2e partie s'attache à comprendre les multiples influences (matérielle, immatérielle, culturelle et sociale) entre les marques de sport et les comportements des consommateurs. Le regard porté ainsi que les choix et positionnements théoriques pris permettent de structurer l'analyse selon des aspirations opérationnelles et scientifiques très complémentaires. Ils couvrent plusieurs années de recherche et intègrent des contributions multidisciplinaires qui offrent une grille de lecture susceptible d'expliquer l'échec ou la réussite des produits, des marques et des entreprises du secteur de l'industrie et des marchés du sport.
Music Marketing
Author: Mike KingPublisher: Hal Leonard Corporation
ISBN: 1458429474
Category : Music
Languages : en
Pages : 178
Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
The Business Strategy Game
Author: Arthur A. ThompsonPublisher:
ISBN: 9780072302158
Category : Business planning
Languages : en
Pages : 120
Book Description
International Textiles
Author: Marketing - The Retro Revolution
Author: Stephen BrownPublisher: SAGE
ISBN: 9780761968511
Category : Business & Economics
Languages : en
Pages : 276
Book Description
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Marketing For Dummies
Author: Alexander HiamPublisher: John Wiley & Sons
ISBN: 1118880803
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new-- and successful-- phase of marketing your business.
The New Strategic Brand Management
Author: Jean-Noël KapfererPublisher: Kogan Page Publishers
ISBN: 0749465166
Category : Business & Economics
Languages : en
Pages : 512
Book Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
The Subscription Boom
Author: Adam LevinterPublisher: Figure 1 Publishing
ISBN: 1773270729
Category : Business & Economics
Languages : en
Pages : 290
Book Description
In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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