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Author: Nancy Martha West Publisher: University of Virginia Press ISBN: 9780813919591 Category : Business & Economics Languages : en Pages : 284
Book Description
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Author: Tim McNeese Publisher: Rowman & Littlefield ISBN: 1493064746 Category : Biography & Autobiography Languages : en Pages : 297
Book Description
William Henry Jackson was an explorer, photographer, and artist. He is also one of those most often overlooked figures of the American West. His larger claim to fame involves his repeated forays into the western lands of nineteenth-century America as a photographer. Jackson’s life spanned multiple incarnations of the American West. In a sense, he played a singular role in revealing the West to eastern Americans. While others opened the frontier with the axe and the rifle, Jackson did so with his collection of cameras. He dispelled the geological myths through a lens no one could deny or match. His wet plate collodion prints not only helped to reframe the nation’s image of the West, but they also enticed businessmen, investors, scientists, and even tourists to venture into the western regions of the United States. Prior to Jackson’s widely circulated photographs, the American West was little understood and unmapped—mysterious lands that required a camera and a cameraman to reveal their secrets and, ultimately, provide the first photographic record of such exotic destinations as Yellowstone, Mesa Verde, and the Rocky Mountains. Jackson’s story was long and his life full, as he lived to the enviable age of 99. This biography presents the good, bad, and ugly of Jackson’s life, both personal and professional, through the use primary source materials, including Jackson’s autobiographies, letters, and government reports on the Hayden Surveys.
Author: Mark S. Warner Publisher: U of Nebraska Press ISBN: 1496200357 Category : Social Science Languages : en Pages : 356
Book Description
A 2017 Choice Outstanding Academic Title The mythic American West, with its perilous frontiers, big skies, and vast resources, is frequently perceived as unchanging and timeless. The work of many western-based historical archaeologists over the past decade, however, has revealed narratives that often sharply challenge that timelessness. Historical Archaeology Through a Western Lens reveals an archaeological past that is distinct to the region--but not in ways that popular imagination might suggest. Instead, this volume highlights a western past characterized by rapid and ever-changing interactions between diverse groups of people across a wide range of environmental and economic situations. The dynamic and unpredictable lives of western communities have prompted a constant challenging and reimagining of both individual identities and collective understandings of their position within a broader national experience. Indeed, the archaeological West is one clearly characterized by mobility rather than stasis. The archaeologies presented in this volume explore the impact of that pervasive human mobility on the West--a world of transience, impermanence, seasonal migration, and accelerated trade and technology at scales ranging from the local to the global. By documenting the challenges of both local community-building and global networking, they provide an archaeology of the West that is ultimately from the West.
Author: Sam Hurcom Publisher: Orion ISBN: 1409189880 Category : Fiction Languages : en Pages : 230
Book Description
'Gothic, claustrophobic and wonderfully dark' GUARDIAN 1904. Thomas Bexley, one of the first forensic photographers, is called to the sleepy Welsh village of Dinas Powys. A yound girl by the name of Betsan Tilny has been found murdered in the woodland. But the crime scene appears staged and worse still: the locals are reluctant to help. One night, he develops the crime scene photographs in the cellar of his lodgings. There, he finds a face dimly visible in the photographs - the shadowed spectre of Betsan Tilny. In the days that follow, Thomas senses a growing presence watching him as he tries to uncover what the villagers of Dinas Powys are so intent on keeping secret... The stifling, atmospheric, gothic crime novel following one of the world's first forensic photographers and featuring a killer twist - perfect for fans of The Woman in Black, The Silent Companions, and Little Strangers. **************** Praise for A Shadow on the Lens: 'An intriguing debut' THE TIMES 'A promising debut - gothic, claustrophobic and wonderfully dark' GUARDIAN 'A sparkling debut from a name to watch...You might as well be in another world. This is top notch historical crime fiction, with a dash of the supernatural. A gorgeous book and a riveting tale' David Young