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Nonprofit Marketing

Nonprofit Marketing PDF Author: Walter Wymer
Publisher: SAGE
ISBN: 9781412909235
Category : Business & Economics
Languages : en
Pages : 382

Book Description
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
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