Mediating the Message in the 21st Century PDF Download

Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1135858292
Category : History
Languages : en
Pages : 308

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Book Description
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Author: Marc J. Dollinger
Publisher:
ISBN: 9780130909954
Category : Entrepreneurship
Languages : en
Pages : 0

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Book Description
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316535621
Category : Social Science
Languages : en
Pages : 316

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Book Description
Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong—now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

Author: Shoshana Zuboff
Publisher: PublicAffairs
ISBN: 1610395700
Category : Business & Economics
Languages : en
Pages : 683

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Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Author: Ray Kurzweil
Publisher: Penguin
ISBN: 1101077883
Category : Computers
Languages : en
Pages : 404

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Book Description
NATIONAL BESTSELLER • Bold futurist Ray Kurzweil, author of The Singularity Is Near, offers a framework for envisioning the future of machine intelligence—“a book for anyone who wonders where human technology is going next” (The New York Times Book Review). “Kurzweil offers a thought-provoking analysis of human and artificial intelligence and a unique look at a future in which the capabilities of the computer and the species that invented it grow ever closer.”—BILL GATES Imagine a world where the difference between man and machine blurs, where the line between humanity and technology fades, and where the soul and the silicon chip unite. This is not science fiction. This is the twenty-first century according to Ray Kurzweil, the “restless genius” (The Wall Street Journal), “ultimate thinking machine” (Forbes), and inventor of the most innovative and compelling technology of our era. In his inspired hands, life in the new millennium no longer seems daunting. Instead, it promises to be an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live. More than just a list of predictions, Kurzweil’s prophetic blueprint for the future guides us through the inexorable advances that will result in: • Computers exceeding the memory capacity and computational ability of the human brain (with human-level capabilities not far behind) • Relationships with automated personalities who will be our teachers, companions, and lovers • Information fed straight into our brains along direct neural pathways Eventually, the distinction between humans and computers will have become sufficiently blurred that when the machines claim to be conscious, we will believe them.

Author: Frances Goldin
Publisher: Harper Collins
ISBN: 0062305581
Category : Political Science
Languages : en
Pages : 231

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Book Description
The polar ice caps are melting, hurricanes and droughts ravish the planet, and the earth's population is threatened by catastrophic climate change. Millions of American jobs have been sent overseas and aren't coming back. Young African-American men make up the majority of America's prison population. Half of the American population are poor or near poor, living precariously on the brink, while the top one percent own as much as the bottom eighty. Government police-state spying on its citizens is pervasive. Consequently, as former President Jimmy Carter has said, "we have no functioning democracy." Imagine: Living In a Socialist U.S.A., edited by Francis Goldin, Debby Smith, and Michael Steven Smith, is at once an indictment of American capitalism as the root cause of our spreading dystopia and a cri de coeur for what life could be like in the United States if we had economic as well as a real political democracy. This anthology features essays by revolutionary thinkers, activists, and artists—including Academy Award-winning filmmaker Michael Moore, civil rights activist Angela Davis, incarcerated journalist Mumia Abu Jamal, and economist Rick Wolff— addressing various aspects of a new society and, crucially, how to get from where we are now to where we want to be, living in a society that is truly fair and just.

Author: Terry Marks-Tarlow
Publisher: BRILL
ISBN: 9004448438
Category : Social Science
Languages : en
Pages : 149

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Book Description
Mythic Imagination Today is an illustrated guide to the interpenetration of mythology and science throughout the ages. This monograph brings alive our collective need for story as a guide to the rules, roles, and relationships of everyday life.

Author: Jeffrey K. Liker
Publisher: McGraw Hill Professional
ISBN: 0071502114
Category : Business & Economics
Languages : en
Pages : 498

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Book Description
The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures. The book begins with a review of the principles of the Toyota Way through the 4Ps model-Philosophy, Processes, People and Partners, and Problem Solving. Readers looking to learn from Toyota's lean systems will be provided with the inside knowledge they need to Define the companies purpose and develop a long-term philosophy Create value streams with connected flow, standardized work, and level production Build a culture to stop and fix problems Develop leaders who promote and support the system Find and develop exceptional people and partners Learn the meaning of true root cause problem solving Lead the change process and transform the total enterprise The depth of detail provided draws on the authors combined experience of coaching and supporting companies in lean transformation. Toyota experts at the Georgetown, Kentucky plant, formally trained David Meier in TPS. Combined with Jeff Liker's extensive study of Toyota and his insightful knowledge the authors have developed unique models and ideas to explain the true philosophies and principles of the Toyota Production System.

Author: D.W.E. Hone
Publisher: Geological Society of London
ISBN: 1786203170
Category : Science
Languages : en
Pages : 237

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Book Description
Pterosaurs, the first vertebrates to evolve powered flight, are undergoing a long-running scientific renaissance that has seen sustained, and even elevated interest, from several generations of palaeontologists. These incredible reptiles are known from every continent, flew the Mesozoic skies for at least 160 million years, diversified into more than a dozen major clades and well over 100 species, and included the largest flying animals of all time. This volume brings together leading pterosaur researchers from around the globe to discuss new and cutting-edge research into various aspects of pterosaur palaeobiology and presents diverse papers to deliver new insights on flying reptile palaeoecology, flight, ontogeny, skeletal and soft-tissue anatomy, temporal and spatial distribution and evolution, as well as revisions of their taxonomy and interrelationships.

Author: Charles A.S. Hall
Publisher: Springer
ISBN: 3319662198
Category : Business & Economics
Languages : en
Pages : 507

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Book Description
In this updated edition of a groundbreaking text, concepts such as energy return on investment (EROI) provide powerful insights into the real balance sheets that drive our “petroleum economy.” Hall and Klitgaard explore the relation between energy and the wealth explosion of the 20th century, and the interaction of internal limits to growth found in the investment process and rising inequality with the biophysical limits posed by finite energy resources. The authors focus attention on the failure of markets to recognize or efficiently allocate diminishing resources, the economic consequences of peak oil, the high cost and relatively low EROI of finding and exploiting new oil fields, including the much ballyhooed shale plays and oil sands, and whether alternative energy technologies such as wind and solar power can meet the minimum EROI requirements needed to run society as we know it. For the past 150 years, economics has been treated as a social science in which economies are modeled as a circular flow of income between producers and consumers. In this “perpetual motion” of interactions between firms that produce and households that consume, little or no accounting is given of the flow of energy and materials from the environment and back again. In the standard economic model, energy and matter are completely recycled in these transactions, and economic activity is seemingly exempt from the Second Law of Thermodynamics. As we enter the second half of the age of oil, when energy supplies and the environmental impacts of energy production and consumption are likely to constrain economic growth, this exemption should be considered illusory at best. This book is an essential read for all scientists and economists who have recognized the urgent need for a more scientific, empirical, and unified approach to economics in an energy-constrained world, and serves as an ideal teaching text for the growing number of courses, such as the authors’ own, on the role of energy in society.