The 1-Page Marketing Plan PDF Download

Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 1118961021
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Author: John Errigo, PhD
Publisher: Green Oak Press, LLC
ISBN: 1940927048
Category : Business & Economics
Languages : en
Pages : 44

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Book Description
For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, written as, "A Lean Marketing Revolution." A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format. The result is a dynamic and exciting 46 page book which gets to the point rather quickly to drive immediate results, which is quite revolutionary. A Lean Marketing Revolution was released on July 19, 2011. The book topped the bestsellers lists in Amazon's Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.

Author: Koso Brown
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The environment for marketing is evolving. Its importance is increasing, it's getting more tech-focused, it's branching out into new fields, and it's connecting with other departments more than it used to. Because the job in marketing is so dynamic and different daily-which is pretty much why we enjoy it-most teams find it extremely difficult to plan activities and campaigns within realistic and predictable periods. Rather, the majority of teams depend on outside partners, agencies, and consultants. We understand that marketing needs a new image to go along with its strong personality to increase output and break up challenging tasks into more manageable tasks. All marketing initiatives have a budget, whether you're marketing for a local pizzeria or a big multinational like Google, yet "lean marketing" is more commonly associated with startups. More than just a catchy way to express "cheap, accessible, within budget, doable, and feasible," lean marketing offers more. In this reading, we'll discuss what lean and lean marketing mean.

Author: Ash Maurya
Publisher: Penguin
ISBN: 1101980524
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

Author: Can Akdeniz
Publisher: Can Akdeniz
ISBN:
Category :
Languages : en
Pages : 29

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Book Description
Are you running a marketing business or thinking of starting one? You are starting your business from a small scale and have limited resources and are confused how to manage it all which restricted the amount of possessions? No matter what of the two categories you come into, they key thing is that your concern is with lean marketing and that is what this book is all about. Lean marketing is a strategic approach which is gaining popularity because of the positive results which it brings out. In order to flourish your marketing business without worrying about limited resources, lean marketing is what you need! What you’ll learn in this book: What exactly, lean marketing is Eric Ries thoughts on lean marketing 5 stages of lean marketing funnel A list of lean marketing principles Why you should choose lean marketing How you can apply this strategy to your small business setup Lastly, examples to prove that lean marketing is not a myth but is real If you really wish to challenge your competitors in the market, you have no time to waste and no resource to fritter away. Begin your journey of Lean Marketing from this comprehensive guide and learn everything you need to know about it and then apply it practically. Gear up and read on!

Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
ISBN: 1492059269
Category : Business & Economics
Languages : en
Pages : 213

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Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Author: Femi Olajiga
Publisher: Cxconversion Limited
ISBN: 9780995746503
Category :
Languages : en
Pages :

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Book Description
Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.

Author:
Publisher: Holistic Org Dev and Traini
ISBN: 0123456789
Category : Business & Economics
Languages : en
Pages :

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Book Description
Creating Market Share. Results. Effective Strategy. Cash. The 21st Century Business. Obtainable. Timeless. Social Media Marketing. Thinking Outside the Box. Business Development. Generating Customer Interest. Transparency. Sustainable Marketing. Global. Customers. Ethics. Networking. Leading. Simple. Smart. Revolutionary. These are but just a few of the trends and issues facing business owners, organizations, and marketing professionals in the 21st century. This booklet offers practical advice in a simple revolutionary way to get to the point rather quickly; designed to help business owners and individuals better develop their "big idea" into action to drive immediate results.

Author: Orly Zeewy
Publisher: CRC Press
ISBN: 1000351939
Category : Business & Economics
Languages : en
Pages : 99

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Book Description
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.