Author: Fernandoacabadoromana Publisher: Bubok ISBN: 8468680168 Category : Business & Economics Languages : en Pages : 290
Book Description
Após longos estudos, com o objetivo de analisar o impacto da filosofia LEAN no desenvolvimento, seguimento e implementação dos conceitos associados à aplicação das Estratégias de Investigação nas ciências de Marketing e Comportamento do Consumo, resolvemos escrever sobre as reflexões efetuadas. Este manual foi escrito com base nas referidas reflexões, mas também nos já mencionados estudos de comparação e inferência dos conceitos de Marketing e Consumo, integrados nos modelos de Gestão Organizacionais. A reflexão e análise dos conceitos LEAN aplicados tiveram como base uma obra anteriormente escrita e intitulada ?O Gestor LEAN?, que seguramente tem uma abordagem muito mais genérica em termos Estratégico e comportamental, associado à atuação da Gestão de Topo das organizações. A filosofia de atuação para a aplicação e desenvolvimento do documento foi a análise da capacidade de integração dos Modelos e Sistemas de Gestão, colocados ao serviço das estratégias e práticas do Marketing e Consumo. Simultaneamente entendemos, como objetivo de leitura, colocar os académicos e profissionais do Marketing e Comportamento do Consumo a estudar a filosofia de Gestão LEAN e os estudiosos e praticantes da Gestão LEAN a entender os conceitos de Marketing e Consumo.
Author: Ade Asefeso MCIPS MBA Publisher: AA Global Sourcing Ltd ISBN: 1291379924 Category : Business & Economics Languages : en Pages : 85
Book Description
The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.
Author: Milkyway Media Publisher: Milkyway Media ISBN: Category : Business & Economics Languages : en Pages : 59
Book Description
Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...
Author: Tom Devane Publisher: John Wiley & Sons ISBN: 0787972312 Category : Business & Economics Languages : en Pages : 460
Book Description
You know that great improvement initiatives abound. What you may not know is how to implement them effectively; get fast, dramatic improvement; and sustain those results for the long term. It's a common problem. But take heart: The next wave of performance excellence is here—the seamless integration of today's leading improvement methods. This integration, described thoroughly in this book, builds upon the strengths and addresses the shortcomings of each discipline. For example: While Six Sigma provides a disciplined, quantitative approach, many efforts fail because they don't address the people side of performance improvement and change management. Plus, Six Sigma efforts are expensive and take too long to produce results. Lean Manufacturing techniques can provide quick results, but they lack quantitative tools to reduce variation, and, as a result, are incapable of addressing numerous high-dollar improvement opportunities. Though High-Performance Organizations (HPO) create conditions for great motivation, improve intra-organizational interactions, and lower employee turnover, many HPO interventions fail to produce solid business results because members lack a disciplined approach and the tools for improvement.
Author: António Abreu Publisher: Springer Nature ISBN: 9813342609 Category : Technology & Engineering Languages : en Pages : 652
Book Description
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author: Juliana Mansvelt Publisher: SAGE ISBN: 1412996856 Category : Business & Economics Languages : en Pages : 561
Book Description
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Author: Annmarie Hanlon Publisher: SAGE ISBN: 1529786428 Category : Business & Economics Languages : en Pages : 582
Book Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Author: Fernandoacabadoromana
Author: Ade Asefeso MCIPS MBA
Author: Milkyway Media
Author: Dietmar Geyer
Author: Nikolaas Van Riet
Author: Tom Devane
Author: Solomon
Author: António Abreu
Author: Juliana Mansvelt
Author: Annmarie Hanlon