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Author: Kipp Bodnar Publisher: John Wiley & Sons ISBN: 1118214307 Category : Business & Economics Languages : en Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Kipp Bodnar Publisher: John Wiley & Sons ISBN: 1118214307 Category : Business & Economics Languages : en Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Anna Kim Publisher: Penguin ISBN: 0451478916 Category : Juvenile Fiction Languages : en Pages : 21
Book Description
An Asian/Pacific American Award for Literature Honor Book Meet Danbi, the new girl at school! Danbi is thrilled to start her new school in America. But a bit nervous too, for when she walks into the classroom, everything goes quiet. Everyone stares. Danbi wants to join in the dances and the games, but she doesn't know the rules and just can't get anything right. Luckily, she isn't one to give up. With a spark of imagination, she makes up a new game and leads her classmates on a parade to remember! Danbi Leads the School Parade introduces readers to an irresistible new character. In this first story, she learns to navigate her two cultures and realizes that when you open your world to others, their world opens up to you.
Author: Paul David Tripp Publisher: Crossway ISBN: 1433567660 Category : Religion Languages : en Pages : 239
Book Description
The church is experiencing a leadership crisis. What can we do to prevent pastors from leaving the ministry? For every celebrity pastor exiting the ministry in the spotlight, there are many more lesser-known pastors leaving in the shadows. Pastor and best-selling author Paul David Tripp argues that lurking behind every pastoral failure is the lack of a strong leadership community. Tripp draws on his decades of ministry experience to give churches twelve gospel principles necessary to combat this leadership crisis. Each of these principles, built upon characteristics such as humility, dependency, and accountability, will enable new and experienced leaders alike to focus their attention on the ultimate leadership model: the gospel.
Author: Kateryna Abrosymova Publisher: Kateryna Abrosymova ISBN: Category : Language Arts & Disciplines Languages : en Pages : 331
Book Description
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/
Author: Ed O'Malley Publisher: ISBN: 9781885167903 Category : Business & Economics Languages : en Pages : 0
Book Description
This book is not about leadership, at least in the way we normally think about it. Leadership is not about position, or authority. It's not about big speeches or grand visions. Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families--and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed. They are not. Because, leadership is an activity--small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too. That's why everyone can lead and the real power to solve our most important challenges is when everyone leads.
Author: Laura Di Battista Publisher: iUniverse ISBN: 149173518X Category : Fiction Languages : en Pages : 253
Book Description
It is 1986 and sex is everywhere, even in the workplace. Cara Angeli has just landed her first full-time job working in a local newsroom. Although it is only an entry-level position, Cara is confident that hard work and diligence will help her achieve her dream of being a television reporter. Unfortunately, Cara does not realize the lengths she will have to go to in order to reach her goal. As she begins her job as a production assistant in a newsroom full of lecherous bosses and motley co-workers, Cara soon discovers the television news business is not as glamorous as she once envisioned. Amid the shortcomings of a womanizing news director, an insecure anchorman, and colleagues determined to stop at nothing to get the lead story, Cara doggedly climbs an unsteady career ladder. As she attempts to balance her quest for true love with her desire for professional success, only time will tell if she will be able to attain everything she has ever wanted despite a violent act and a heartbreaking loss. If It Bleeds, It Leads shares the compelling tale of a young womans journey through the cutthroat world of television news as she explores friendship, love, and the power of her own perseverance.
Author: Robin Reul Publisher: Sourcebooks, Inc. ISBN: 149263526X Category : Young Adult Fiction Languages : en Pages : 222
Book Description
"A beautiful, tender and thoughtful meditation on finding your way."—Nicola Yoon, #1 New York Times bestselling author of Everything, Everything and The Sun Is Also a Star A heartfelt and hilarious adventure about two teens trying to find their way, for fans of Jennifer Niven and Nicola Yoon. Jack is on the verge of leaving for college, but before he does, he wants to track down his estranged brother, Alex and find some closure in the wake of their father's death. Meanwhile, Hallie has just found out some upsetting news about a friend in Oregon, and she has a small window to go see him before it's too late. Jack and Hallie are practically strangers. They shared a class together years ago and haven't seen each other since, though they have more in common than they'd ever imagine. And when fate puts them into the same rideshare to the bus terminal, it kicks off an unconventional and hysterical adventure that may lead them to their own true selves...and maybe to each other. Additional praise for Where the Road Leads Us: "A lovely, compassionate, and compulsive read."—Kathleen Glasgow, New York Times bestselling author of Girl in Pieces and How to Make Friends with the Dark "A soul-filling, raw, love song of a novel."—Jennifer Niven, #1 New York Times bestselling author of All the Bright Places "Propels you through a heartfelt adventure. I couldn't put it down."—Jeff Garvin, author of Lambda Literary Award finalist Symptoms of Being Human "Anyone who has faced loss and uncertainty in their life will relate to this emotionally honest, hopeful book."—Misa Sugiura, author of It's Not Like It's a Secret and This Time Will Be Different "A tender and heartfelt read with an ending both hopeful and sincere, and readers will happily share the ride."—BCCB "A feel-good story with depth."—Kirkus Reviews Also by Robin Reul: My Kind of Crazy
Author: Vince Reed Publisher: ISBN: 9781534738010 Category : Languages : en Pages : 198
Book Description
How would your business change if you never had to worry about getting quality traffic and leads again? That is exactly what you are going to learn how to do when you purchase Internet Traffic and Leads. This is the book for entrepreneurs who want to grow their businesses using internet marketing. Vince Reed is a former athlete turned marketing expert who specializes in helping business owners generate leads on Facebook, Twitter, Instagram, YouTube and Search Traffic sites like Google Adwords and Yahoo/Bing. If you want to become a master at marketing and lead generation, this book is for you.
Author: Gary Burnison Publisher: John Wiley & Sons ISBN: 1118750799 Category : Business & Economics Languages : en Pages : 224
Book Description
Lead is a different kind of book. Rather than being the “last word” on leading others, it is meant to be the “first word”—an invitation to the reader to reflect on what the leadership journey means to each and every individual. At its core, Lead will benefit anyone who seeks to inspire, influence, or lead others, whether they are coaches, teachers, pastors, community organizers, politicians—or are in the C-suite. Lead offers an exploration of the essential elements of leadership, which author Gary Burnison defines as: purpose, strategy, people, measure, empower, reward, anticipate, navigate, communicate, listen, and learn—all of which culminate in leading. Instead of taking the left-brain approach of “paradigm shifts” and “leadership models,” the author focuses on right-brain constants such as emotional connection, compassion, focusing on others, humility, and managing oneself. Lead readers will find inspiring stories, easy to digest analogies, reflective exercises and evocative images meant to give them pause, draw them in, and encourage introspection.
Author: Kipp Bodnar
Author: Kipp Bodnar
Author: Anna Kim
Author: Paul David Tripp
Author: Kateryna Abrosymova
Author: Dan McDade
Author: Ed O'Malley
Author: Laura Di Battista
Author: Robin Reul
Author: Vince Reed
Author: Gary Burnison