Author: J. Mark Munoz Publisher: Anthem Press ISBN: 1785279947 Category : Business & Economics Languages : en Pages : 168
Book Description
The book highlights expert interviews, stories, news events, and academic research impacting our contemporary world in the era of artificial intelligence. This book aims to be a thought-provoking reference guide for corporate executives looking to lead in a world of AI. It is poised to provide readers with game-changing insights on leadership and management in an artificial intelligence economy. Written with an equally educational and fun approach, the book covers practical business strategies that will help managers succeed in an AI world.
Author: Brennan Pursell Publisher: Rowman & Littlefield ISBN: 1538136252 Category : Business & Economics Languages : en Pages : 225
Book Description
From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity. Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when. However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow. Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader. This book will help readers to Cut through the fog of AI hype See exactly what AI can actually do for people in business Identify the areas of their organization in most need of AI tools Prepare and control their data – AI is useless without it Adopt AI and develop the right culture to support it Track the productivity boost, cost savings, and increased profits Manage and minimize the threat of crippling lawsuits
Author: Eric Anderson Publisher: McGraw Hill Professional ISBN: 1260459152 Category : Business & Economics Languages : en Pages : 353
Book Description
Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.
Author: Mariya Yao Publisher: ISBN: 9780998289021 Category : Artificial intelligence Languages : en Pages : 246
Book Description
This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.
Author: David De Cremer Publisher: Harriman House Limited ISBN: 0857198297 Category : Business & Economics Languages : en Pages : 175
Book Description
With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people? In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader: compassion, empathy, imagination, ethics, and strategic awareness? Drawing on his own research findings, and those from thought leaders around the world, the author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future. Leadership by Algorithm offers some startling conclusions that make clear the true nature of the power struggle between man and machine. It also identifies the leadership qualities needed to deal with this struggle most effectively.
Author: Marco Iansiti Publisher: Harvard Business Press ISBN: 1633697630 Category : Business & Economics Languages : en Pages : 181
Book Description
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Author: Kai-Fu Lee Publisher: Harper Business ISBN: 132854639X Category : Business & Economics Languages : en Pages : 275
Book Description
AI Superpowers is Kai-Fu Lee's New York Times and USA Today bestseller about the American-Chinese competition over the future of artificial intelligence.
Author: Bernard Marr Publisher: John Wiley & Sons ISBN: 1119548969 Category : Business & Economics Languages : en Pages : 352
Book Description
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Author: Katie King Publisher: Kogan Page Publishers ISBN: 0749483407 Category : Business & Economics Languages : en Pages : 225
Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Author: Raj Venkatesan Publisher: Stanford University Press ISBN: 1503628043 Category : Business & Economics Languages : en Pages : 295
Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Author: J. Mark Munoz
Author: Brennan Pursell
Author: Eric Anderson
Author: Mariya Yao
Author: David De Cremer
Author: Marco Iansiti
Author: Kai-Fu Lee
Author: Bernard Marr
Author: Katie King
Author: Raj Venkatesan