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Author: COVA Publisher: Lavoisier ISBN: 2743062649 Category : Languages : en Pages : 146
Book Description
Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author: COVA Publisher: Lavoisier ISBN: 2743062649 Category : Languages : en Pages : 146
Book Description
Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author: Yeşim M. Atamer Publisher: Springer Nature ISBN: 3030230570 Category : Law Languages : en Pages : 772
Book Description
This book explores various approaches around the world regarding price term control, and particularly discusses the effectiveness of two major paths: ex ante regulatory and ex post judicial intervention. Price control and its limits are issues that affect all liberal market economies, as well as more regulated markets. For the past several years, courts in many different countries have been confronted with the issue of whether, and to what extent, they should intervene regarding price-related terms in standard form contracts – especially in the area of consumer contracts. Open price clauses, flat remunerations, price adjustment clauses, clauses giving the seller/supplier the right to ask for additional payments, bundling or partitioning practices, etc.: a variety of price related terms are used to manipulate customers’ choices, often also by exploiting their behavioral biases. The result is an unfavorable contract that is later challenged in court. However, invalidating a given price term in standard forms e.g. of a banking or utilities contract only has an inter partes effect, which means that in thousands if not millions of similar contracts, the same clauses continue to be used. Effective procedural rules are often lacking. Therefore, pricing patterns that serve to hide rather than to reveal the real cost of goods and services require special attention on the part of regulators. The aim of this book is to determine the various approaches in the world regarding price term control, and particularly to discuss the efficiency of both paths, ex ante regulatory and ex post judicial intervention. Thanks to its broad comparative analysis, this book offers a thorough overview of the methods employed in several countries. It gathers twenty-eight contributions from national rapporteurs and one supra-national rapporteur (EU) to the 2018 IACL Congress held in Fukuoka. These are supplemented by a general report presented at the same IACL Congress, which includes a comparative analysis of the national and supranational reports. The national contributors hail from around the globe, including Africa (1), Asia (5), Europe (17), the European Union (1) and the Americas (5).
Author: Başak Başoğlu Publisher: Springer ISBN: 331927256X Category : Law Languages : en Pages : 340
Book Description
This book is about one of the most controversial dilemmas of contract law: whether or not the unexpected change of circumstances due to the effects of financial crises may under certain conditions be taken into account. Growing interconnectedness of global economies facilitates the spread of the effects of the financial crises. Financial crises cause severe difficulties for persons to fulfill their contractual obligations. During the financial crises, performance of contractual obligations may become excessively onerous or may cause an excessive loss for one of the contracting parties and consequently destroy the contractual equilibrium and legitimate the governmental interventions. Uncomfortable economic climate leads to one of the most controversial dilemmas of the contract law: whether the binding force of the contract is absolute or not. In other words, unstable economic circumstances impose the need to devote special attention to review and perhaps to narrow the binding nature of a contract. Principle of good faith and fair dealing motivate a variety of theoretical bases in order to overcome the legal consequences of financial crises. In this book, all these theoretical bases are analyzed with special focus on the available remedies, namely renegotiation, rescission or revision and the circumstances which enables the revocation of these remedies. The book collects the 19 national reports and the general report originally presented in the session regarding the Effects of Financial Crises on the Binding Force of Contracts: Renegotiation, Rescission or Revision during the XIXth congress of the International Academy of Comparative Law, held in Vienna, July 2014.
Author: John A. Cornell Publisher: Wiley-Interscience ISBN: Category : Mathematics Languages : en Pages : 428
Book Description
This guide shows how to design and set up mixture experiments, then analyze the data and draw inferences from the results. Virtually every technique that has appeared in the literature of mixtures can be found here and, for each method, computing formulas are provided with completely worked examples. Coverage begins with Scheffe lattice designs, introducing the use of independent variables and ends with the most current methods. Almost all of the numerical examples are taken from real experiments. It should serve as a supplementary text for courses on experimental design and statistical methods as well as a ready reference to important techniques for research workers in such fields as engineering, the physical sciences, agriculture and medicine.
Author: Robert Rochefort Publisher: Odile Jacob ISBN: 9782738105110 Category : Social Science Languages : fr Pages : 308
Book Description
Ce livre est la suite de La Société des consommateurs qui a rencontré un vif succès lors de sa publication. Robert Rochefort, " Monsieur Consommation " pour les médias, y retraçait l'histoire de la société de consommation en s'arrêtant plus particulièrement sur la période post-guerre du Golfe qu'il caractérisait par une consommation de rassurance (santé, droits de l'homme, authenticité, etc.). Et il annonçait qu'une nouvelle époque allait s'ouvrir, celle du consommateur entrepreneur. C'est la description de cette nouvelle figure du consommateur qui fait l'objet de ce livre. Robert Rochefort montre comment les nouvelles formes d'organisation du travail brouillent la séparation entre vie privée et vie professionnelle ; comment, d'une part, le consommateur tend à gérer sa vie familiale comme s'il s'agissait d'une entreprise (recherche de l'efficacité, de la rentabilité, de l'optimum) ; et comment, d'autre part, il utilise de plus en plus d'objets à usage professionnel et privé à la fois (téléphone portable, monospace, ordinateur, etc.) ; enfin, comment il consomme de plus en plus de produits semi-finis qu'il termine lui-même (meubles en kits, bricolage, vacances actives, etc.). Se profile dans ce livre une sociologie du néolibéralisme post-salarial. En un mot, une société d'entrepreneurs individuels jusque dans la consommation faisant suite à la société salariale des XIXe et XXe siècles. Robert Rochefort est directeur du Centre de recherche pour l'étude et l'observation des conditions de vie (CREDOC). Il est l'auteur aux Éditions Odile Jacob de La Société des consommateurs (1995).
Author: Salvatore Mancuso Publisher: Routledge ISBN: 1000380424 Category : Language Arts & Disciplines Languages : en Pages : 172
Book Description
This book reconsiders the use of food metaphors and the relationship between law and food in an interdisciplinary perspective to examine how food related topics can be used to describe or identify rules, norms, or prescriptions of all kinds. The links between law and food are as old as the concept of law. Many authors have been using such links in creative ways to express specific features of law. This is because the language of food and cooking offers legal thinkers and teachers mouth-watering metaphors, comparing rules to recipes, and their combination to culinary processes. This collection focuses on this relationship between law and food and takes us far beyond their mere interaction, to explore different ways of using these two apparently so diverse elements to describe different phenomena of the legal reality. The authors use the link between food and law to describe different aspects of the legal landscape in different areas and jurisdictions. Bringing together metaphors and indirect correlations between law and food, the book explores different models of approaching legal issues and considering different legal challenges from a completely new perspective, in line with the multidisciplinary approach that leads comparative legal studies today and, to a certain extent, revisiting and enriching it. With contributions in English and French, the book will be of interest to academics and researchers working in the areas of law and food, law and language, and comparative legal studies.
Author: COVA
Author: COVA
Author: Jean-Claude Dufour
Author: Raphaële Espiet-Kilty
Author: Yeşim M. Atamer
Author: Başak Başoğlu
Author: Jeanne Dancette
Author: John A. Cornell
Author: CAVASSILAS Marina
Author: Robert Rochefort
Author: Salvatore Mancuso