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Author: Albert C. Book Publisher: McGraw Hill Professional ISBN: 9780844230245 Category : Business & Economics Languages : en Pages : 292
Book Description
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author: Harry Borgman Publisher: ISBN: Category : Art Languages : en Pages : 150
Book Description
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.