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Author: Harry Borgman Publisher: ISBN: Category : Art Languages : en Pages : 150
Book Description
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author: Harry Borgman Publisher: ISBN: Category : Art Languages : en Pages : 150
Book Description
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author: Tom Altstiel Publisher: SAGE Publications ISBN: 1506386970 Category : Language Arts & Disciplines Languages : en Pages : 489
Book Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author: Harry Borgman
Author: Bertram Brooker
Author: Harry Borgman
Author: Richard Surrey
Author: William Addison Dwiggins
Author: Tom Altstiel
Author: Richard SURREY
Author: Bertram Brooker
Author: William Addison Dwiggins
Author: Eugene De Lopatecki
Author: William Longyear