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Author: Joe Kutchera Publisher: ISBN: 9780981986982 Category : Hispanic American consumers Languages : en Pages : 0
Book Description
An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
Author: Juan Sánchez Muñoz Publisher: Routledge ISBN: 1135236690 Category : Education Languages : en Pages : 701
Book Description
Providing a comprehensive review of rigorous, innovative, and critical scholarship relevant to educational issues which impact Latinos, this Handbook captures the field at this point in time. Its unique purpose and function is to profile the scope and terrain of academic inquiry on Latinos and education. Presenting the most significant and potentially influential work in the field in terms of its contributions to research, to professional practice, and to the emergence of related interdisciplinary studies and theory, the volume is organized around five themes: history, theory, and methodology policies and politics language and culture teaching and learning resources and information. The Handbook of Latinos and Education is a must-have resource for educational researchers, graduate students, teacher educators, and the broad spectrum of individuals, groups, agencies, organizations and institutions sharing a common interest in and commitment to the educational issues that impact Latinos.
Author: John A. Garcia Publisher: Rowman & Littlefield ISBN: 1538144077 Category : Political Science Languages : en Pages : 403
Book Description
The fourth edition of this widely-used textbook introduces students to what it means to be a Latino American culturally and politically at a time of unprecedented challenges for America’s diverse and fastest-growing ethnic group. Garcia and Sanchez provide an in-depth examination of the individual communities that comprise the Latino culture, and how those bonds affect political development and decisions. With a look at voting, immigration, political engagement, and the critical public policies that constitute a Latino agenda, Garcia and Sanchez provide substantive insight on Latino pan-ethnic identity, growing policy issues, political participation, and the impact of changing Latino sub-groups.
Author: Chris Zepeda-Millán Publisher: Cambridge University Press ISBN: 1108619851 Category : Political Science Languages : en Pages : 309
Book Description
In the spring of 2006, millions of Latinos across the country participated in the largest civil rights demonstrations in American history. In this timely and highly anticipated book, Chris Zepeda-Millán analyzes the background, course, and impacts of this unprecedented wave of protests, highlighting their unique local, national, and demographic dynamics. He finds that because of the particular ways the issue of immigrant illegality was racialized, federally proposed anti-immigrant legislation (H.R. 4437) helped transform Latinos' sense of latent group membership into the racial group consciousness that incited their engagement in large-scale collective action. Zepeda-Millán shows how nativist policy threats against disenfranchised undocumented immigrants can provoke a political backlash - on the streets and at the ballot box - from not only 'people without papers', but also naturalized and US-born citizens. Latino Mass Mobilization is an important intervention into contemporary debates regarding immigration policy, social movements, and racial politics in the United States.
Author: Rodolfo O. de la Garza Publisher: Routledge ISBN: 1351054643 Category : Political Science Languages : en Pages : 203
Book Description
Using the most extensive and currently available survey opinion data, this book empirically supports the argument that Latinos have emerged as a convergent panethnic political group, beyond the individual national origin identities dating to the time of the 1990 Latino National Political Survey when Mexican Americans, Puerto Ricans, and Cuban Americans were treated conceptually as politically distinct groups. Replete with data and supplemented by an extensive online resource, this book offers scholars, students, and sophisticated general readers evidence and inspiration for understanding the dynamics of Latino politics in the U.S. today.
Author: Harold D. Morales Publisher: Oxford University Press ISBN: 0190852607 Category : Religion Languages : en Pages : 273
Book Description
The experience and mediation of race-religion -- The first wave: from Islam in Spain to the Alianza in New York -- The second wave: Spanish dawah to women, online and in Los Angeles -- Reversion stories: the form, content, and dissemination of a logic of return -- The 9/11 factor: Latino Muslims in the news -- Radicals: Latino Muslim hip hop and the "clash of civilizations thing"--The third wave: consolidations, reconfigurations and the 2016 news cycle
Author: Nicolás Kanellos Publisher: Visible Ink Press ISBN: 1578597536 Category : Social Science Languages : en Pages : 1139
Book Description
A celebration of people and pride! Explore the achievements and contributions of Latinos in the United States with this illuminating history. Latinos in the United States are a vibrant mix of people and multiple identities, each unique, varied, and accomplished. Beginning with the Spanish explorers in the sixteenth century, Latinos have been an important part of American society. They’ve fought the Revolutionary War, the Civil War, and all wars in between and since, and in the last decade, their businesses have grown at twice the pace of the overall U.S. economy. The most complete and affordable single-volume reference on Latino history available today, Latino Almanac: From Columbus to Corporate America honors the history and the impact of Latinos on the United States. This hefty tome is a fascinating mix of biographies, little-known or misunderstood historical facts, and enlightening essays on significant legislation, movements, current issues, and achievements across a variety of fields, including business, labor, politics, the military, music, sports, law, media, religion, art, literature, theater, film, science, technology, and medicine. A large collection of 650 biographies includes both celebrated and lesser-known Latino stars, such as Dolores Fernández Huerta, labor leader Sonia Sotomayor, Supreme Court justice Juan Felipe Herrera, U.S. poet laureate Roberto C. Goizueta, businessperson, former CEO of Coca-Cola Selena Gómez, actor, singer, producer Rebecca Lobo, basketball player, sports analyst Anthony D. Romero, executive director of the American Civil Liberties Union (ACLU) Alexandria Ocasio-Cortez, U.S. congressperson Ellen Ochoa, astronaut, engineer Anthony R. Jiménez, entrepreneur María Hinojosa, journalist Dennis Chávez, U.S. senator Oscar Muñoz, businessperson, CEO United Airlines Antonia Novello, surgeon general of the United States Geraldo Miguel Rivera, journalist Lin-Manuel Miranda, playwright, actor, director Alex Rodríguez, baseball player Rodolfo Anaya, novelist Desi Arnaz, television producer, actor, singer Jessica Mendoza, sportscaster, softball player Nydia Velásquez, U.S. congressperson Edward James Olmos, actor Marco Rubio, U.S. senator Rita Moreno, actor, dancer César Chávez, labor leader Marcelo Claure, businessperson, former Sprint CEO Ariel Dorfman, playwright, novelist Miriam Colón, actress, theater owner, producer Joaquín Castro, chair of the Hispanic Congressional Caucus And many, many more! While Latinos are among both the original and newest immigrants, today the majority of U.S. Latinos were born here and most speak English—although most are bilingual to one degree or another. Their influence on the economy and culture continues to increase. Their impact on the United States has been wide-ranging. Salsa has even overtaken ketchup to become the most popular condiment in the United States! Devoted to illustrating the moving and often lost history of Latinos in America, Latino Almanac is a unique and valuable resource. Numerous photographs and illustrations, a helpful bibliography, a timeline, and an extensive index add to its usefulness. Commemorating and honoring Latino achievements, honors, and influence, this important book brings to light all there is to admire and discover about Latino Americans!
Author: Angel Saavedra Cisneros Publisher: Springer ISBN: 3319339699 Category : Political Science Languages : en Pages : 292
Book Description
This book explores the forces that shape Latino political preferences, arguing that social identities are at the center of Latino partisanship. Despite hopes of the Republican Party for bringing in Latinos through religious and moral issues, Latinos in America consistently side with the Democratic Party. Two possible explanations based on social identity emerge as theories of Latino partisanship. The first possibility is that Latinos behave as a single-issue public driven politically by the issue of immigration. A thorough exploration of this possibility in part two of the book finds very little evidence to justify treating Latinos as a single-issue public. The second explanation, presented in part three, relies more heavily on the concept of social identities. Latino pan-ethnic identity emerges as one of multiple identities available to Latinos in America. These multiple, diverse, and overlapping identities are the force behind Latino partisanship. Latino ethnic identity trumps the impact of religious identities in making Latinos more Democratic.
Author: Francisco Villarruel Publisher: SAGE ISBN: 1412957605 Category : Psychology Languages : en Pages : 961
Book Description
Emphasizing the importance of cultural sensitivity and competence in research and intervention approaches, this handbook offers unrivalled coverage of the psychology of all Latino groups in the United States.
Author: Laura E. Gómez Publisher: The New Press ISBN: 1620977664 Category : Social Science Languages : en Pages : 137
Book Description
Named one of the Best Books of the Year by NPR An NPR Best Book of the Year, exploring the impact of Latinos’ new collective racial identity on the way Americans understand race, with a new afterword by the author Who are Latinos and where do they fit in America’s racial order? In this “timely and important examination of Latinx identity” (Ms.), Laura E. Gómez, a leading critical race scholar, argues that it is only recently that Mexican Americans, Puerto Ricans, Cubans, Dominicans, Central Americans, and others are seeing themselves (and being seen by others) under the banner of a cohesive racial identity. And the catalyst for this emergent identity, she argues, has been the ferocity of anti-Latino racism. In what Booklist calls “an incisive study of history, complex interrogation of racial construction, and sophisticated legal argument,” Gómez “packs a knockout punch” (Publishers Weekly), illuminating for readers the fascinating race-making, unmaking, and re-making processes that Latinos have undergone over time, indelibly changing the way race functions in this country. Building on the “insightful and well-researched” (Kirkus Reviews) material of the original, the paperback features a new afterword in which the author analyzes results of the 2020 Census, providing brilliant, timely insight about how Latinos have come to self-identify.
Author: Simone Delerme Publisher: University Press of Florida ISBN: 0813072948 Category : History Languages : en Pages : 172
Book Description
Inside the experiences of immigrants from Latin America and the Caribbean Latino Orlando portrays the experiences of first- and second-generation immigrants who have come to the Orlando metropolitan area from Puerto Rico, Cuba, Mexico, Venezuela, Colombia, and other Latin American countries. While much research on immigration focuses on urban destinations, Simone Delerme delves into a middle- and upper-class suburban context, highlighting the profound demographic and cultural transformation of an overlooked immigrant hub. Drawing on interviews, observations, fieldwork, census data, and traditional and new media, Delerme reveals the important role of real estate developers in attracting Puerto Ricans—some of the first Spanish-speaking immigrants in the region—to Central Florida in the 1970s. She traces how language became a way of racializing and segregating Latino communities, leading to the growth of suburban ethnic enclaves. She documents not only the tensions between Latinos and non-Latinos, but also the class-based distinctions that cause dissent within the Latino population. Arguing that Latino migrants are complicating racial categorizations and challenging the deep-rooted Black-white binary that has long prevailed in the American South, Latino Orlando breaks down stereotypes of neighborhood decline and urban poverty and illustrates the diversity of Latinos in the region. A volume in the series Southern Dissent, edited by Stanley Harrold and Randall M. Miller
Author: Joe Kutchera
Author: Juan Sánchez Muñoz
Author: John A. Garcia
Author: Chris Zepeda-Millán
Author: Rodolfo O. de la Garza
Author: Harold D. Morales
Author: Nicolás Kanellos
Author: Angel Saavedra Cisneros
Author: Francisco Villarruel
Author: Laura E. Gómez
Author: Simone Delerme