Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II PDF Download

Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 841324837X
Category :
Languages : en
Pages :

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Book Description
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Author: Enrique Moguel
Publisher: Springer Nature
ISBN: 3031290674
Category : Technology & Engineering
Languages : en
Pages : 436

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Book Description
This book gathers peer-review contributions to the 5th International Workshop on Gerontechnology, IWoG 2022, held on November 17-18, 2022, in Évora, Portugal, and in Caceres, Spain. They report on cutting-edge technologies and optimized workflows for promoting active aging and assisting older adults at home, as well as in healthcare centers. They discuss the main challenges in the development, use and delivery of health care services and technologies. Besides proposing solutions for improving monitoring and management of health parameters and age-related diseases, the chapters also describe approaches for helping seniors in their daily tasks and facilitating their communication and integration with assistive technologies. All in all, this book provides health professionals, researchers, and service providers with extensive information on the latest trends in the development and application of gerontechnology, with a special emphasis on improving quality of life and social integration of the elderly.

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030475956
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Author: Buchwald, H.
Publisher: Elsevier España
ISBN: 8480864281
Category : Medical
Languages : en
Pages : 486

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Book Description
"Surgical Management of Obesity" has been translated into Spanish. This brand-new resource presents the most comprehensive coverage of bariatric surgery. Individual chapters present the best surgical approaches, their outcomes, and other considerations involved.

Author:
Publisher:
ISBN:
Category : Puerto Rican women
Languages : en
Pages : 384

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Book Description

Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319

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Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Author: Arturo A. Fox
Publisher:
ISBN:
Category : Foreign Language Study
Languages : es
Pages : 404

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Book Description
Offering a well-organized overview of Latin America's development from pre-Columbian times to the present, this cultural reader is written in straightforward, accessible Spanish depending heavily on cognates "without" compromising the natural flow of a native speaker's discourse. A comprehensive review of the main cultural areas of Latin America, including coverage of the Hispanic countries of the Caribbean and Central America, the Andean region (Ecuador, Peru and Bolivia), and the southern cone (Argentina, Chile, Uruguay and Paraguay). Context-specific coverage of U.S.-Latin American relations explores the role of the United States in Latin American affairs in the context of the different cultural regions, particularly in the case of Central America, Mexico and the Caribbean.

Author: Luis Alberto Lugo Amador
Publisher: Lulu.com
ISBN: 1105152669
Category : History
Languages : es
Pages : 262

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Book Description
La germanofilia se define como la admiración excesiva por la cultura alemana y por los logros "positivos" de los alemanes como colectivo histórico. Desafortunadamente, a lo largo del siglo XX la germanofilia tuvo muy mala prensa, por razones que tienen que ver con las dos guerras mundiales (especialmente la segunda). Este libro pretende explicar el origen y desarrollo de la germanofilia, así como resaltar las razones por las cuales la misma debe recuperar su sitial como culturofilia respetable. En un mundo en el que las culturas nacionales parecen tambalearse, las culturofilias podrían operar como un fundamento importante de lo nacional, independientemente de que se encuentren vinculadas a actitudes registradas fuera del espacio nacional/cultural que las define. En ese sentido, la germanofilia y las demás culturofilias podrían insertarse cómodamente dentro de los esquemas globalizantes del siglo XXI.

Author: Tova Benski
Publisher: Routledge
ISBN: 1135055467
Category : Social Science
Languages : en
Pages : 251

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Book Description
Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.