LANGUAGE ASPECT IN THE DISCOURSE OF POLITICAL ADVERTISING PDF Download

Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360114
Category : Foreign Language Study
Languages : en
Pages : 176

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Book Description
Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.

Author: Kealeboga Aiseng
Publisher: Lexington Books
ISBN: 1666955671
Category : Language Arts & Disciplines
Languages : en
Pages : 377

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Book Description
Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Author: RODI HARTONO
Publisher: Penerbit Qiara Media
ISBN: 6234360106
Category : Foreign Language Study
Languages : en
Pages : 86

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Book Description
The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.

Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author: Lotte Dam
Publisher: Cambridge Scholars Publishing
ISBN: 1443812293
Category : Language Arts & Disciplines
Languages : en
Pages : 425

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Book Description
Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework in which it is embedded. The contributions of this book reflect this multi-faceted approach to rhetoric, discourse and genre through their focus upon and analysis of different institutionalised discourses. Thus, within the three sections of political, journalistic and organisational discourse, the articles discuss various discourse types and their rhetorical features, contributing to the understanding of rhetoric and discourse having significant influence on human action and interaction in society.

Author: Heather Savigny
Publisher: Bloomsbury Publishing USA
ISBN: 1441192026
Category : Political Science
Languages : en
Pages : 301

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Book Description
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

Author: Barrie Axford
Publisher: Routledge
ISBN: 0429792956
Category : Political Science
Languages : en
Pages : 624

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Book Description
The second edition of this user-friendly text for students taking introductory courses in politics builds on the success of the first edition. It provides completely updated and stimulating coverage of topics essential to the understanding of contemporary politics. Ideal for students taking combined degrees at introductory level in politics and the social sciences, it emphasises the individual and social dimension of politics and covers theories and concepts in an accessible way. New features in the second edition include: * new examples drawn from Western democracies and other political systems * expanded sections on nationalism, religion, alternative politics, globalisation and ethnic conflict * updated examples from the most contemporary political events * biographies of key political thinkers and figures.

Author: Gunn Enli
Publisher: Routledge
ISBN: 1317397177
Category : Social Science
Languages : en
Pages : 209

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Book Description
This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

Author: Dorothea Horst
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110577933
Category : Social Science
Languages : en
Pages : 359

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Book Description
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

Author: Barrie Axford
Publisher: Psychology Press
ISBN: 9780415251815
Category : Political Science
Languages : en
Pages : 624

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Book Description
The authors emphasize the role of the individual in politics, and the interplay between the personal, the national and the global. This interactive text includes think points, exercises and extracts as well as illustrative material.