LABELS MARQUES TOURISTIQUES ET DEVELOPPEMENT PDF Download

Author: Marielle Salvador
Publisher: Editions L'Harmattan
ISBN: 214015536X
Category : Travel
Languages : fr
Pages : 283

View

Book Description
Après la pandémie et plus que jamais, une stratégie de redressement doit être déployée dans tous les secteurs et notamment dans celui du tourisme, et promouvoir massivement les atouts de nos destinations et offres de services auprès des clientèles nationales et étrangères qui ont besoin d'être rassurées. Il est essentiel de s'interroger sur le développement et l'avenir des territoires via le prisme des reconnaissances touristiques que sont les « Labels » et « Marques ». Ces signes distinctifs impactent fortement la stratégie touristique des collectivités territoriales concernées et leurs modes de développement.

Author: Nicola Bellini
Publisher: Routledge
ISBN: 1351743937
Category : Business & Economics
Languages : en
Pages : 267

View

Book Description
Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.

Author:
Publisher: Editions Bréal
ISBN: 274952105X
Category :
Languages : en
Pages : 163

View

Book Description

Author: Maria Gravari-Barbas
Publisher: Edward Elgar Publishing
ISBN: 1789903521
Category : Business & Economics
Languages : en
Pages : 288

View

Book Description
This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced.

Author: Janine Caalders
Publisher:
ISBN:
Category : Rural development
Languages : en
Pages : 308

View

Book Description
How can economic development of tourism contribute to the presevation of qualities in rural areas? How can tourism innovations be generated? How can policy-makers effectively influence economic development? This book explores sense and non-sense of interactive approaches to rural tourism development. It confronts - often optimistic - theoretical ideas with pratices in four regions in the Netherlands and France.

Author:
Publisher:
ISBN:
Category : Europe, Eastern
Languages : fr
Pages : 470

View

Book Description

Author: Laurajane Smith
Publisher: Routledge
ISBN: 1136667385
Category : Art
Languages : en
Pages : 342

View

Book Description
The year 2007 marked the bicentenary of the Act abolishing British participation in the slave trade. Representing Enslavement and Abolition on Museums- which uniquely draws together contributions from academic commentators, museum professionals, community activists and artists who had an involvement with the bicentenary - reflects on the complexity and difficulty of museums' experiences in presenting and interpreting the histories of slavery and abolition, and places these experiences in the broader context of debates over the bicentenary's significance and the lessons to be learnt from it. The history of Britain’s role in transatlantic slavery officially become part of the National Curriculum in the UK in 2009; with the bicentenary of 2007, this marks the start of increasing public engagement with what has largely been a ‘hidden’ history. The book aims to not only critically review and assess the impact of the bicentenary, but also to identify practical issues that public historians, consultants, museum practitioners, heritage professionals and policy makers can draw upon in developing responses, both to the increasing recognition of Britain’s history of African enslavement and controversial and traumatic histories more generally.

Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394

View

Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :

View

Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Author: Simon Anholt
Publisher: Springer
ISBN: 0230627722
Category : Business & Economics
Languages : en
Pages : 146

View

Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.