Label Performance and the Willingness to Pay for Fair Trade Coffee

Label Performance and the Willingness to Pay for Fair Trade Coffee PDF Author: Arnab K. Basu
Publisher:
ISBN:
Category :
Languages : en
Pages : 28

Book Description
In this paper we investigate how label information detailing the performance of the Fair Trade labeling program with respect to coffee affect consumers' willingness to pay in the United States and in Germany. We provide respondents (University students in the U.S and Germany) information regarding hypothetical benefits of the Fair Trade Coffee program on its intended beneficiaries on the production side (the revenue gains to participating marginal farmers (scope of the program)), and using stated preference conjoint methods test how this performance criterion relates to the willingness to pay for Fair Trade Coffee. Our empirical results identify a quot;thresholdquot; property of performance-based labels. In effect, the willingness-to-pay for performance-based Fair Trade labeled coffee exhibits an inverted-U shape in the sense that the willingness to pay is positively related to the scope of the program, but only up to a critical level. Thereafter, the willingness to pay declines as the income gains to participating growers increases further. Interestingly, this inverted-U property is exhibited by both the U.S. and German respondents with different critical thresholds.

New Frontiers in Environmental and Social Labeling

New Frontiers in Environmental and Social Labeling PDF Author: Ulrike Grote
Publisher: Springer Science & Business Media
ISBN: 3790817562
Category : Business & Economics
Languages : en
Pages : 246

Book Description
This volume provides an in depth look at labeling and its relation to the governance of global trade. The book aims at bridging the research gaps related to the link between consumers’ perception of a label with their willingness to pay, the impact and the limitations of labeling in the event of food safety hazards, and the trade and development dimensions of labeling. As such, this volume opens a new frontier on issues related to the economics of labeling.

Fair Trade from the Ground Up

Fair Trade from the Ground Up PDF Author: April Linton
Publisher: University of Washington Press
ISBN: 029580419X
Category : Business & Economics
Languages : en
Pages : 206

Book Description
Fair Trade promises to raise living standards in developing countries through: - worldwide minimum prices for commodities - support for democratically governed cooperatives - requirement of minimum wages and safety standards for workers - training to help producers improved quality and develop business skills - encouragement of eco-friendly practices - third-party certification In contrast to the free trade status quo, Fair Trade relies on informed consumers to choose more direct supply chains that minimize the role of middlemen, offering economic justice and social change as a viable and sustainable alternative to charity. But does it work? Fair Trade from the Ground Up documents achievements at both the producer and the consumer ends of commodity chains and assesses prospects for future growth. From Guatemalan coffee farmers to student activists on U.S. college campuses, the stories of individuals inform April Linton's analysis. Drawing on studies by social scientists and economists, as well as on new case studies, she provides balanced answers to hard questions: How can large institutions be persuaded to commit to using Fair Trade suppliers? Does ethical consumerism work? Are the "social premiums" that are built into Fair Trade prices really being used for community projects? Will Fair Trade market growth reach the scale of organics or green products? This book meets a long-felt need among economic-justice activists, consumer groups, and academics for a reliable qualitative and quantitative overview of achievements of the Fair Trade movement.

Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North

Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North PDF Author: Eleftheria J. Lekakis
Publisher: Springer
ISBN: 113728269X
Category : Political Science
Languages : en
Pages : 247

Book Description
This book explores the politics borne of consumption through the case of coffee activism and ethical consumption. It analyses the agencies, structures, repertoires and technologies of promotion and participation in the politics of fair trade consumption through an exploration of the relationship between activism and consumption.

Consumer Demand for the Fair Trade Label

Consumer Demand for the Fair Trade Label PDF Author: Jens Hainmueller
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
We provide new evidence on consumer demand for ethical products from experiments conducted in a U.S. grocery store chain. We find that sales of the two most popular coffees rose by almost 10% when they carried a Fair Trade label as compared to a generic placebo label. Demand for the higher priced coffee remained steady when its price was raised by 8%, but demand for the lower priced coffee was elastic: a 9% price increase led to a 30% decline in sales. While consumers attach value to ethical sourcing, there is significant heterogeneity in willingness to pay for it.

Is Fairtrade Fair?

Is Fairtrade Fair? PDF Author: E. Valiente-Riedl
Publisher: Springer
ISBN: 113728451X
Category : Business & Economics
Languages : en
Pages : 109

Book Description
Evaluates the capacity of Fairtrade® labeling to enhance the livelihoods of marginalized producers in developing countries. It looks critically at the evolution of fair trade values and markets, including its somewhat controversial engagement with conventional businesses, and problematizes the role of the "ethical consumer."

Global Supply Chains, Standards and the Poor

Global Supply Chains, Standards and the Poor PDF Author: Johan F. M. Swinnen
Publisher: CABI
ISBN: 1845931858
Category : Business & Economics
Languages : en
Pages : 338

Book Description
This book looks at the restructuring of the agri-food industry and the rise of global retail chains in developing and transition countries, focusing on the implications of these changes for the poor. Part I (chapters 2-7) (i) identifies global changes in food standards and supply chains, (ii) explains their emergence and relevance for today's trade and development debate, and (iii) presents a series of conceptual frameworks necessary to understand the changes and their effects. Part II (chapters 8-18) contains a set of empirical studies, organized by region, which present new quantitative information on the effects of globalization and vertical contracting in modern supply chains in developing, emerging and transition countries. Part III (chapters 19-22) discusses the implications of these developments for the international policy agenda. The book has a subject index.

Fair Trade and Organic Agriculture

Fair Trade and Organic Agriculture PDF Author: Priyanka Parvathi
Publisher: CABI
ISBN: 1786393050
Category : Technology & Engineering
Languages : en
Pages : 206

Book Description
The markets for organic and fair trade certified commodities are growing rapidly, with environmentally sound and more equitable certification systems likely to offer benefits for both small-scale farmers and society at large. Despite much debate about their contribution to sustainability, there has been little scientific analysis, so it is vital to assess if it is technically and economically feasible to meet growing consumer demands regarding food safety, quality and ethics through smallholder and marginal producers. Overall, there is a need to explore the potential of these certification systems as emerging areas in research and development cooperation. This book is an important read for researchers and students in agricultural and development economics, and it is also a useful resource for policy makers and practitioners involved in organic and fair trade agriculture.

Sustainable Supply Chains

Sustainable Supply Chains PDF Author: Tonya Boone
Publisher: Springer Science & Business Media
ISBN: 1441961054
Category : Business & Economics
Languages : en
Pages : 249

Book Description
A sustainable enterprise is one that contributes to sustainable development by simultaneously delivering economic, social and environmental benefits or what has been termed "the triple bottom line." While pursuing profit, socially responsible companies should be sensitive to the environment and uphold the rights of all the firm's stakeholders. This edited volume explores leading-edge ideas — both by academics and forward-thinking companies — to (re)design and market products, source, manufacture, and eventually distribute and recover or dispose of them in an environmentally, ecologically, and socially responsible way. This edited volume is made up of fifteen chapters loosely grouped into clusters. After an introduction, chapter 2 shows the greenhouse emissions at various levels, from countries all the way to individual products. Chapters 3-7 each focus on an industrial sector and address issues specific to that industry, with chapter 7 presenting a case study on LEED certification of Miller Hall, home of the Mason School of Business where two of the authors (Tonya and Ram) work. Chapters 8-10 address product take back in the supply chain. Chapter 8 introduces e-waste and surveys what firms are doing to combat it. Chapter 9 provides an overview of existing take-back legislation and academic papers that have studied various research questions associated with them. Chapter 10 is a tutorial that addresses the problem of product disposition on a closed-loop supply chain: what should a firm do with a product return? Chapters 11-15 address measurement, monitoring, decision-making, and reporting regarding environmental issues in a firm. Chapter 11 provides an academic survey of eco-labeling and the consumer’s willingness to pay for them. Chapter 12 discusses how firms can measure the total carbon footprint in their supply chains and some of the strategies they can use to mitigate carbon emissions. Using the price of call options, chapter 13 illustrates how managers can quantify the savings attributed to sustainability-related investment. Chapter 14 develops a non-linear optimization model that addresses the complex trade-offs involved in making joint operational and environmental decisions. Finally, chapter 15 develops a Data Envelopment Analysis-based method for supplier evaluation incorporating environmental and business factors.

Ethics in Consumer Choice

Ethics in Consumer Choice PDF Author: Nina Langen
Publisher: Springer Science & Business Media
ISBN: 3658007591
Category : Business & Economics
Languages : en
Pages : 361

Book Description
​This dissertation elaborates differences and similarities of forms of ethical behaviour in general and analyses whether German consumers differentiate between different types of ethical behaviour in particular. The thesis is characterised by its intensive combination of theoretical and empirical research. It furthermore contributes to the literature as the method triangulation applied in the different surveys reveals previously unknown relationships between different kinds of ethical behaviour, such as ethical consumption and charitable giving, as well as between different forms of ethical products. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allowed the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field which is becoming more and more relevant and improves the understanding of consumers’ assessment and the interdependencies of the possibilities of ethical behaviour. This allows the development of recommendations for consumer policy makers, business and NGOs concerned with the ethics of consumer choice as well as future research on ethical behaviour in general and ethical consumption in particular.