Comunicación política y gobierno de coalición PDF Download

Author: Ridao i Martín, Joan
Publisher: Editorial UOC
ISBN: 8491161619
Category : Political Science
Languages : en
Pages : 328

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Book Description
La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Author: Berta García-Orosa
Publisher: Springer Nature
ISBN: 3030815684
Category : Political Science
Languages : en
Pages : 238

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Book Description
This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Author: Marcelo V. Garcia
Publisher: Springer Nature
ISBN: 3031305922
Category : Technology & Engineering
Languages : en
Pages : 697

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Book Description
This book provides insights into the 5th Edition of the Proceedings of the Conference on Computer Science, Electronics, and Industrial Engineering (CSEI 2022) held in Ambato, Ecuador. This event brings together researchers, students, and professionals from the industrial and academic sectors, seeking to create and strengthen links between issues of joint interest, thus promoting technology and innovation nationwide. The topics of knowledge covered by the event are smart trends for industrial applications, the Internet of things (IoT), control and automation engineering, computer science, and health informatics. The book is helpful for active researchers and practitioners in the field.

Author: Fundación Telefónica
Publisher:
ISBN: 9788408141754
Category : Technology & Engineering
Languages : es
Pages : 112

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Author: Fundación Telefónica
Publisher: Grupo Planeta Spain
ISBN: 8408142941
Category : Computers
Languages : es
Pages : 380

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Book Description
La tecnología móvil es parte de nuestra cotidianidad, un instrumento fundamental para nuestra vida en sociedad. El teléfono móvil es un cerebro con capacidad de conectarnos permanentemente con nuestro entorno. Nuestra vida está pasando a ser completamente móvil. Han dejado de ser sólo teléfonos para convertirse en el instrumento más versátil, global y potente que nunca hemos disfrutado. El nuevo Life Mobile Style transforma el comportamiento social e individual, provocando mutaciones en las pautas de consumo, del uso personal y profesional de las tecnologías y de las redes sociales. Incluso los políticos están viendo como la tecnopolítica puede cambiar las reglas de juego.

Author: OECD
Publisher: OECD Publishing
ISBN: 926494348X
Category :
Languages : en
Pages : 160

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Book Description
OECD Reviews of Digital Transformation: Going Digital in Colombia analyses recent developments of the digital economy in the country, reviews policies related to digitalisation and makes recommendations to increase policy coherence in this area. The report examines recent developments in infrastructures for the digital economy, telecom markets and related regulations and policies in Colombia.

Author: Rainer Arnold
Publisher: Springer Nature
ISBN: 3031398041
Category : Law
Languages : en
Pages : 266

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Book Description
The rule of law represents the heart of constitutionalism. Public power can only be legitimately exercised if it is based on and complies with the law. The Constitution and its fundamental values – human dignity, freedom and equality – are the ultimate sources of orientation for the rule of law. Domestic rule of law is complemented by its external dimension, the duty to respect international law and, for EU member states, supranational law. For the World Jurist Association, the realization of the Rule of Law has been the central concern since its founding more than 60 years ago. Its biennial world congresses, which bring together leading figures from politics, the judiciary and academia under the presidency of Javier Cremades, focus on the universal importance of the rule of law, which experts from numerous countries discuss on the basis of current problem areas. At the 2021 World Law Congress in Barranquilla, Colombia, one central topic was the tension between combating pandemics and the rule of law. The contributions gathered here examine how this challenge was met in political-legal practice, and the role of constitutional jurisdiction in the process. They analyze and evaluate the legal situation in numerous countries in Europe and Latin America. In addition, they reflect on fundamental issues, such as the concept of the rule of law, its relationship to democracy, its universal character and its implementation via jurisprudence.

Author: Armand Mattelart y André Vitalis
Publisher: Editorial GEDISA
ISBN: 8497848853
Category : Language Arts & Disciplines
Languages : en
Pages : 181

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Book Description
Las recientes revelaciones sobre las prácticas ilegales de la Agencia Americana de Seguridad (NSA), o el descubrimiento por parte de un usuario del rastreo digital masivo realizado por Facebook testimonian la magnitud de la hipervigilancia a la que estamos sometidos. Sin embargo, lejos del modelo disciplinario tradicional sobre el que alertaba George Orwell en su Gran Hermano, ahora los controles se ejercen desde múltiples y sofisticados frentes, en los que cada vez es mayor la participación involuntaria de los ciudadanos. Armand Mattelart y André Vitalis nos proponen reflexionar sobre un novedoso e inquietante concepto: el perfilado, esto es, el control indirecto de los individuos —a menudo con el propósito de anticipar sus comportamientos— a través del estudio y explotación sistemáticos de sus datos —ya sean sus desplazamientos o sus pautas de consumo—. Mientras que el modelo de vigilancia totalitario exhibía su control, en el mundo post-orwelliano éste se nos impone sin plena conciencia por nuestra parte; es invisible, y esta invisibilidad, potenciada por la desmaterialización de los soportes, garantiza su efectividad en una población crecientemente fascinada por las nuevas tecnologías que, sin embargo, no perciben como tecnologías de control.

Author: David L. Rogers
Publisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Author: Marc R. Prensky
Publisher: Corwin Press
ISBN: 1452284199
Category : Education
Languages : en
Pages : 241

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Book Description
An expert perspective on 21st century education What can you learn on a cell phone? Almost anything! How does that concept fit with our traditional system of education? It doesn′t. Best-selling author and futurist Marc Prensky′s book of essays challenges educators to "reboot" and make the changes necessary to prepare students for 21st century careers. His "bottom-up" vision is based on interviews with young people and includes their ideas about what they need from teachers, schools, and education. Also featured are easy-to-do, high-impact classroom strategies that help what he calls "digital natives" acquire "digital wisdom." This thought-provoking text is organized into two sections that address: • Rethinking education • 21st century learning and technology in the classroom (including games, YouTube, and more) In addition to valuable knowledge, this compelling collection offers inspiration, new perspectives, and ideas that work. Our educational context has changed, and a new context demands new thinking. This book will broaden your mind, spark new insights regarding how and what you teach, and reshape your vision of 21st century education.