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Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 304

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Author:
Publisher: International Potato Center
ISBN:
Category :
Languages : en
Pages : 182

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Author: Colin L. Campbell
Publisher: Springer
ISBN: 3319500082
Category : Business & Economics
Languages : en
Pages : 987

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Book Description
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author: AEIPRO
Publisher: Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO)
ISBN: 8460816427
Category :
Languages : en
Pages : 256

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Libro de resúmenes del XIX Congreso Internacional de Dirección e Ingeniería de Proyectos (CIDIP 2015) celebrado en Granada

Author: Hans Landstr”m
Publisher: Edward Elgar Publishing
ISBN: 1848443951
Category : Business & Economics
Languages : en
Pages : 377

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Book Description
Collectively, the authors present an informative overview of some of the best European research in entrepreneurship that exists at present. In addition, the variation in research traditions and approaches offer the reader an interesting insight into the various disciplinary perspectives that can shed light on entrepreneurial activities, including insights from psychology, sociology, finance and strategy. The attempt to examine both individual and firm-level analysis is also a strength of this book, given that the majority of entrepreneurship research tends to focus on just one of these streams and there is a dearth of work that is able to integrate and understand both dimensions simultaneously. . . the book provides value for money for those whom entrepreneurship research within a European context is a particular interest. Jean Clarke, International Journal of Entrepreneurial Behaviour and Research This book brings together some of Europe s finest scholars, showcasing the richness, diversity and quality of European entrepreneurship research. Collectively, the authors present an authoritative overview of state-of-the-art research on current entrepreneurship themes. This book is a must read for scholars, policymakers, and students interested in staying updated about the current state of entrepreneurship research. Johan Wiklund, Syracuse University, US The 20th edition of the RENT conference took place where it started 20 years ago: in the European capital , Brussels. The current volume presents the best papers of this conference and offers a grand view of the state of the art of European entrepreneurship research. Drivers as well as consequences are dealt with from many different angles. Taken together it gives a thorough description of the scarcest and most essential of all input factors of the modern economy: entrepreneurship. Roy Thurik, Erasmus University Rotterdam, The Netherlands This book provides an invaluable, state-of-the-art overview of current European research in the field of entrepreneurship. It focuses on four themes, each of which illustrates a key dimension in the overall theme: entrepreneurs and their role in entrepreneurship entrepreneurship in family businesses performance of new ventures and entrepreneurial processes. Entrepreneurship, Sustainable Growth and Performance is written from various perspectives by eminent academics with different methodological approaches. It is an invaluable resource for researchers, scholars and students as well as consultants and policymakers with an interest in entrepreneurship and small businesses.

Author: Anna M. Gil-Lafuente
Publisher: Springer
ISBN: 3642304575
Category : Technology & Engineering
Languages : en
Pages : 463

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Book Description
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Category : Art
Languages : en
Pages : 1693

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Book Description
In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Author: Perez-Uribe, Rafael
Publisher: IGI Global
ISBN: 1522535446
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.

Author: Ochoa-Zezzatti, Alberto
Publisher: IGI Global
ISBN: 1466697806
Category : Business & Economics
Languages : en
Pages : 620

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Book Description
Effective logistics management has played a vital role in delivering products and services, and driving research into finding ever improving theoretical and technological solutions. While often thought of in terms of the business world, logistics and operations management strategies can also be effectively applied within the military, aeronautical, and maritime sectors. The Handbook of Research on Military, Aeronautical, and Maritime Logistics and Operations compiles interdisciplinary research on diverse issues related to logistics from an inclusive range of methodological perspectives. This publication focuses on original contributions in the form of theoretical, experimental research, and case studies on logistics strategies and operations management with an emphasis on military, aeronautical, and maritime environments. Academics and professionals operating in business environments, government institutions, and military research will find this publication beneficial to their research and professional endeavors.

Author: Carvalho, Luisa Cagica
Publisher: IGI Global
ISBN: 1522519793
Category : Business & Economics
Languages : en
Pages : 686

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Book Description
While the population continues to grow and expand, many people are now making their homes in cities around the globe. With this increase in city living, it is becoming vital to create intelligent urban environments that efficiently support this growth, and that simultaneous provide friendly, progressive environments to both businesses and citizens alike. The Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities is a comprehensive reference source that discusses social, economic, and environmental issues surrounding the evolution of smart cities. It provides insightful viewpoints on a range of topics such as entrepreneurial ecosystems, competitive tourism, city efficiency, corporate social responsibility, and smart destinations. This publication is ideal for all researchers, academics, and practitioners that wish to expand their knowledge on the emerging trends and topics involving smart cities.