La Industria cinematográfica en México y su participación en la cadena global de valor PDF Download

Author: Jorge Mario Martínez Piva
Publisher:
ISBN: 9789213234686
Category :
Languages : es
Pages : 53

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Author: Andrea Lopez Aguilera
Publisher:
ISBN:
Category :
Languages : es
Pages : 154

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Author: Néstor García Canclini
Publisher: Universidad de Guadalajara Instituto Tecnologico y de Estudi
ISBN:
Category : Cinematography
Languages : es
Pages : 320

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Author: Alejandro Ibán Gómez
Publisher:
ISBN:
Category :
Languages : es
Pages : 0

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El cine es una forma de arte que por su naturaleza se ha situado desde sus inicios en una posición entre arte e industria, dada la explotación comercial que se lleva a cabo del producto para sustentar toda la industria que este tiene detrás. Siendo las películas un producto artístico bastante diferenciado del resto, con peculiaridades en todas sus variables de marketing mix y en el comportamiento que presentan sus consumidores, además es un producto que gracias a la globalización tiene un fuerte carácter internacional que se puede observar de manera clara en todas las partes de su Marketing y a lo largo de toda su cadena de valor, que consta de las fases de producción, distribución y exhibición, ya que estas peculiaridades hacen que sea igual de importante la producción de una obra cinematográfica, como su posterior distribución y exhibición, sobre todo en el mercado internacional, donde se llevan a cabo una serie de adaptaciones para hacer llegar un producto internacional a las diferentes culturas que van a consumirlo posteriormente, convirtiéndose en espectadores del producto cinematográfico, las películas. Palabras clave: Industria Cinematográfica, Consumidor Audiovisual, Marketing Internacional, Producción, Distribución, Exhibición, Cross Culturalidad del Cine.

Author: Robert McKee Irwin
Publisher:
ISBN: 9781838711818
Category : Motion pictures
Languages : en
Pages : 228

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"The golden age of Mexican cinema, which spanned the 1930s through to the 1950s, saw Mexico's film industry become one of the most productive in the world, exercising a decisive influence on national culture and identity. In the first major study of the global reception and impact of Mexican Golden Age cinema, this book captures the key aspects of its international success, from its role in forming a nostalgic cultural landscape for Mexican emigrants working in the United States, to its economic and cultural influence on Latin America, Spain and Yugoslavia. Challenging existing perceptions, the authors reveal how its film industry helped establish Mexico as a long standing centre of cultural influence for the Spanish-speaking world and beyond."--Bloomsbury Publishing.

Author: ProMéxico
Publisher: ProMéxico
ISBN:
Category :
Languages : en
Pages : 100

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Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.

Author: Sanjaya Lall
Publisher: Springer
ISBN: 1349187984
Category : Business & Economics
Languages : en
Pages : 273

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Author: Allison Beeby Lonsdale
Publisher: University of Ottawa Press
ISBN: 077660399X
Category : Education
Languages : en
Pages : 280

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While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.

Author: John H. Dunning
Publisher: Edward Elgar Publishing
ISBN: 1845423410
Category : Business & Economics
Languages : en
Pages : 297

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This book provides an excellent overview of the changing relationship between multinationals and economic development as globalization has taken off, and substantially altered the conditions for catching up as opposed to falling behind. The authors move very effectively between the discussion of concepts that are crucial to understanding such changes, and various empirical evidence on foreign direct investment, trade, inter-firm relationships, institutional settings and competitiveness. John Cantwell, Rutgers University, US The globalisation of the world economy has undermined many of the old certainties regarding foreign direct investment flows. Dunning and Narula use the concepts of alliance capitalism and technological evolution to analyse recent trends in international business. They identify the challenges to government policymakers from regional integration, and the consequent intensification of political competition to attract high-technology investment. This masterful and incisive analysis brings great clarity to perplexing issues, and delineates a cogent industrial policy agenda for a globalised economy. Mark Casson, University of Reading, UK This book offers an important contribution to the contemporary debate on the role of multinational enterprises (MNEs) in economic development in an increasingly globalizing, knowledge-intensive and alliance-based world economy. Each of the chapters touches upon critical issues now facing the global economy. They also address the growing importance of innovative activities of firms in promoting economic development and industrial restructuring, as well as the role of FDI and cooperative agreements in furthering this goal. Emphasis is placed on the increasingly significant role of national governments in promoting the intellectual capital of their indigenous resources and capabilities, and of inter-firm collaborative alliances. Globalization and technological advances are reconfiguring the ingredients of the competitiveness of firms and nation states. They are emphasizing the increasingly important role of both private and social institutions as determinants of the success of corporations and of the economic development of societies. Covering a range of issues from economic development, alliance capitalism, government policies, regional integration and industrial development, this authoritative book will greatly appeal to academics and economists, especially those interested in international business and management.

Author: Ulla Carlsson
Publisher:
ISBN: 9789186523640
Category : Information literacy
Languages : en
Pages : 0

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