Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
ISBN: 8490646570
Category : Business & Economics
Languages : en
Pages : 211
Book Description
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Comunicación corporativa: Claves y escenarios
Systems and Decision Processes in Management, Innovation and Sustainability
Author: Ernesto León-Castro
Publisher: Springer Nature
ISBN: 3031693825
Category :
Languages : en
Pages : 408
Book Description
Publisher: Springer Nature
ISBN: 3031693825
Category :
Languages : en
Pages : 408
Book Description
Labour Law and the Gig Economy
Author: Jo Carby-Hall
Publisher: Routledge
ISBN: 1000053490
Category : Law
Languages : en
Pages : 234
Book Description
This international book analyses the impact of digitisation in labour markets, on labour relationships and also on labour processes. The rapid progress of modern disruptive technologies and AIs and their multiple applications to each phase of the labour production system, are changing the production rules on a global scale with significant impacts in every aspect of work. As new technologies transform work patterns and change the type of jobs available - destroying some while creating others - and even the nature of the tasks performed, numerous legal problems arise which are challenging to legislators and legal scholars who need to find appropriate solutions to them. Considering the labour law issues which have been created by technological developments and currently affect the work of millions worldwide, this book highlights the full scope of these issues, suggesting solutions to emerging problems and ways to mitigate the risks brought about through technological advancement. Approaching the present debate with perspectives on legal problems with expertise from a wide range of different countries, this book presents informed and scholarly studies which answer the challenges that new technologies present in labour markets, private lives and labour processes.
Publisher: Routledge
ISBN: 1000053490
Category : Law
Languages : en
Pages : 234
Book Description
This international book analyses the impact of digitisation in labour markets, on labour relationships and also on labour processes. The rapid progress of modern disruptive technologies and AIs and their multiple applications to each phase of the labour production system, are changing the production rules on a global scale with significant impacts in every aspect of work. As new technologies transform work patterns and change the type of jobs available - destroying some while creating others - and even the nature of the tasks performed, numerous legal problems arise which are challenging to legislators and legal scholars who need to find appropriate solutions to them. Considering the labour law issues which have been created by technological developments and currently affect the work of millions worldwide, this book highlights the full scope of these issues, suggesting solutions to emerging problems and ways to mitigate the risks brought about through technological advancement. Approaching the present debate with perspectives on legal problems with expertise from a wide range of different countries, this book presents informed and scholarly studies which answer the challenges that new technologies present in labour markets, private lives and labour processes.
Health at Work, Ageing and Environmental Effects on Future Social Security and Labour Law Systems
Author: Lourdes Mella Méndez
Publisher: Cambridge Scholars Publishing
ISBN: 1527525708
Category : Law
Languages : en
Pages : 527
Book Description
This volume analyses the most important problems and challenges that health, age and the environment introduce in the labour market, and how these factors affect both the way people work and their rights. The contributions here focus on the main challenges for social security systems, lawmakers and trade unions, and provide important solutions to improve workers’ rights and guarantee the viability of public social security systems. Other topics analysed here include dress-codes and whistleblowing in companies. From the labour point of view, workers’ representatives and trade unions must take action in collective bargaining to deal with these topics and adequately protect the workforce. The authors here are drawn from countries such as Hungary, Portugal, Spain, Italy, Poland, Brazil and Colombia, providing a global perspective. The book will appeal to lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (13), English (7) and Portuguese (2).
Publisher: Cambridge Scholars Publishing
ISBN: 1527525708
Category : Law
Languages : en
Pages : 527
Book Description
This volume analyses the most important problems and challenges that health, age and the environment introduce in the labour market, and how these factors affect both the way people work and their rights. The contributions here focus on the main challenges for social security systems, lawmakers and trade unions, and provide important solutions to improve workers’ rights and guarantee the viability of public social security systems. Other topics analysed here include dress-codes and whistleblowing in companies. From the labour point of view, workers’ representatives and trade unions must take action in collective bargaining to deal with these topics and adequately protect the workforce. The authors here are drawn from countries such as Hungary, Portugal, Spain, Italy, Poland, Brazil and Colombia, providing a global perspective. The book will appeal to lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (13), English (7) and Portuguese (2).
Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II
Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 841324837X
Category :
Languages : en
Pages :
Book Description
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Publisher: Dykinson
ISBN: 841324837X
Category :
Languages : en
Pages :
Book Description
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Valores humanos en la empresa
Author: Ken O'Donnell
Publisher: Editorial Almuzara
ISBN: 8483561832
Category : Business & Economics
Languages : en
Pages : 170
Book Description
Ken O'Donnell propugna una visión ética y humanística para impulsar un estilo de gestión basado en el respeto y la integridad.
Publisher: Editorial Almuzara
ISBN: 8483561832
Category : Business & Economics
Languages : en
Pages : 170
Book Description
Ken O'Donnell propugna una visión ética y humanística para impulsar un estilo de gestión basado en el respeto y la integridad.
Telematics and Computing
Author: Miguel Félix Mata-Rivera
Publisher: Springer Nature
ISBN: 3031180828
Category : Computers
Languages : en
Pages : 480
Book Description
This book constitutes the proceedings of the 11th International Congress on Telematics and Computing, WITCOM 2022, held in Cancún, México, in November 2022. The 30 full papers presented in this volume were carefully reviewed and selected from 73 submissions. The papers are focused on the topics of artificial intelligence techniques, Data Science, Blockchain, environment Monitoring, Cybersecurity, Education, and software for communications protocols.
Publisher: Springer Nature
ISBN: 3031180828
Category : Computers
Languages : en
Pages : 480
Book Description
This book constitutes the proceedings of the 11th International Congress on Telematics and Computing, WITCOM 2022, held in Cancún, México, in November 2022. The 30 full papers presented in this volume were carefully reviewed and selected from 73 submissions. The papers are focused on the topics of artificial intelligence techniques, Data Science, Blockchain, environment Monitoring, Cybersecurity, Education, and software for communications protocols.
Communication and Latin American Society
Author: Rita Atwood
Publisher: Univ of Wisconsin Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 238
Book Description
This enlightening work represents the first comprehensive overview of the major issues in the communication scholarship in Latin America. In addition to a comparison of critical communication research in Latin America, the United States, and Western Europe, the authors delineate within a historical context the seminal ideals that guide Latin American critical communication research. The book also includes contributions by Latin American communication scholars who provide examples of theoretical and methodological orientations to the field. Atwood and McAnany's thorough and informative compilation will engage scholars and students of communication theory and Latin American studies.
Publisher: Univ of Wisconsin Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 238
Book Description
This enlightening work represents the first comprehensive overview of the major issues in the communication scholarship in Latin America. In addition to a comparison of critical communication research in Latin America, the United States, and Western Europe, the authors delineate within a historical context the seminal ideals that guide Latin American critical communication research. The book also includes contributions by Latin American communication scholars who provide examples of theoretical and methodological orientations to the field. Atwood and McAnany's thorough and informative compilation will engage scholars and students of communication theory and Latin American studies.
The Routledge Handbook of Hispanic Applied Linguistics
Author: Manel Lacorte
Publisher: Routledge
ISBN: 1134691416
Category : Language Arts & Disciplines
Languages : en
Pages : 717
Book Description
This book provides a comprehensive overview of Hispanic applied linguistics, allowing students to understand the field from a variety of perspectives and offering insight into the ever-growing number of professional opportunies afforded to Spanish language program graduates. The goal of this book is to re-contextualize the notion of applied linguistics as simply the application of theoretical linguistic concepts to practical settings and to consider it as its own field that addresses language-based issues and problems in a real-world context. The book is organized into five parts: 1) perspectives on learning Spanish 2) issues and environments in Spanish teaching 3) Spanish in the professions 4) the discourses of Spanish and 5) social and political contexts for Spanish. The book’s all-inclusive coverage gives students the theoretical and sociocultural context for study in Hispanic applied linguistics while offering practical information on its application in the professional sector.
Publisher: Routledge
ISBN: 1134691416
Category : Language Arts & Disciplines
Languages : en
Pages : 717
Book Description
This book provides a comprehensive overview of Hispanic applied linguistics, allowing students to understand the field from a variety of perspectives and offering insight into the ever-growing number of professional opportunies afforded to Spanish language program graduates. The goal of this book is to re-contextualize the notion of applied linguistics as simply the application of theoretical linguistic concepts to practical settings and to consider it as its own field that addresses language-based issues and problems in a real-world context. The book is organized into five parts: 1) perspectives on learning Spanish 2) issues and environments in Spanish teaching 3) Spanish in the professions 4) the discourses of Spanish and 5) social and political contexts for Spanish. The book’s all-inclusive coverage gives students the theoretical and sociocultural context for study in Hispanic applied linguistics while offering practical information on its application in the professional sector.
New Frontiers in Entrepreneurial Fundraising
Author: Pau Sendra-Pons
Publisher: Springer Nature
ISBN: 3031339940
Category : Business & Economics
Languages : en
Pages : 176
Book Description
This book on entrepreneurial fundraising combines rigor and applicability to train current and prospective entrepreneurs in the financing processes. Through its diverse set of chapters, it reviews the latest financing tools and dynamics, the most pressing dilemmas as well as practical examples of ideal methods in the economic-financial management of startups. This book analyzes the financing methods available to entrepreneurs from a practical perspective. Expert authors also present insights on topics such as the role of incubators and accelerators in entrepreneurial fundraising; crowd-based entrepreneurial fundraising instruments; factoring, leasing and confirming for entrepreneurs; government grants, subsidies, and tax reliefs; business angels and venture capital firms; access to capital markets through initial public offerings; and financing with crypto-assets. The book concludes with a discussion on emerging issues in the entrepreneurial finance paradigm, namely transparency and legitimacy and corporate governance in startups; and, additionally, provides a practical toolkit for fundraising, with the main mistakes, how to win over investors, success stories, and resounding failures. The editors, with extensive experience in advising entrepreneurs from a professional and academic perspective, have made a considerable effort to draw a learning roadmap that can be especially useful for entrepreneurs. Therefore, the resulting book may be of great interest to entrepreneurs and anyone interested in learning more about the financing process for entrepreneurs.
Publisher: Springer Nature
ISBN: 3031339940
Category : Business & Economics
Languages : en
Pages : 176
Book Description
This book on entrepreneurial fundraising combines rigor and applicability to train current and prospective entrepreneurs in the financing processes. Through its diverse set of chapters, it reviews the latest financing tools and dynamics, the most pressing dilemmas as well as practical examples of ideal methods in the economic-financial management of startups. This book analyzes the financing methods available to entrepreneurs from a practical perspective. Expert authors also present insights on topics such as the role of incubators and accelerators in entrepreneurial fundraising; crowd-based entrepreneurial fundraising instruments; factoring, leasing and confirming for entrepreneurs; government grants, subsidies, and tax reliefs; business angels and venture capital firms; access to capital markets through initial public offerings; and financing with crypto-assets. The book concludes with a discussion on emerging issues in the entrepreneurial finance paradigm, namely transparency and legitimacy and corporate governance in startups; and, additionally, provides a practical toolkit for fundraising, with the main mistakes, how to win over investors, success stories, and resounding failures. The editors, with extensive experience in advising entrepreneurs from a professional and academic perspective, have made a considerable effort to draw a learning roadmap that can be especially useful for entrepreneurs. Therefore, the resulting book may be of great interest to entrepreneurs and anyone interested in learning more about the financing process for entrepreneurs.