Reading Tourism Texts PDF Download

Author: Sabrina Francesconi
Publisher: Channel View Publications
ISBN: 1845414292
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Author: Nathalie Pinède
Publisher: John Wiley & Sons
ISBN: 1789451043
Category : Computers
Languages : en
Pages : 372

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Book Description
Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels. Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes. The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.

Author: Gudrun Held
Publisher: BRILL
ISBN: 9004359575
Category : Language Arts & Disciplines
Languages : en
Pages : 329

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Book Description
The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.

Author: Peter Auer
Publisher: Walter de Gruyter
ISBN: 311019855X
Category : Language Arts & Disciplines
Languages : en
Pages : 606

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Book Description
This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a globalized world. The authors use a problem-solving approach and ask broad questions about bilingualism and multilingualism in society, including the question of language acquisition versus maintenance of bilingualism. Key features: provides a state-of-the-art description of different areas in the context of multilingualism and multilingual communication presents a critical appraisal of the relevance of the field, offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Author: Bruno Takahashi
Publisher: Routledge
ISBN: 1000509389
Category : Language Arts & Disciplines
Languages : en
Pages : 661

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Book Description
This handbook provides a comprehensive review of communication around rising global environmental challenges and public action to manage them now and into the future. Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories, and areas of research. Chapters feature authors from a wide range of countries to critically review the genesis and evolution of environmental communication research and thus analyze current issues in the field from a truly international perspective, incorporating diverse epistemological perspectives, exciting new methodologies, and interdisciplinary theoretical frameworks. The handbook seeks to challenge existing dominant perspectives of environmental communication from and about populations in the Global South and disenfranchised populations in the Global North. The Handbook of International Trends in Environmental Communication is ideal for scholars and advanced students of communication, sustainability, strategic communication, media, environmental studies, and politics.

Author: Alan A. Lew
Publisher: Routledge
ISBN: 1317556089
Category : Business & Economics
Languages : en
Pages : 169

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Book Description
This collection of papers from Tourism Geographies emphasizes new and emerging research paradigms in the geographic study of tourism. The papers included in this collection follow one of two threads: explicitly supporting specific research frameworks, or implicitly presenting new and emerging theoretical perspectives through empirical research on the geographical topics. These begin with three overview papers from themes that emerged from recent annual meetings of the Association of American Geographers, including evolutionary economic geography (EEG), political ecology and community resilience. Each of these theoretical and conceptual frameworks is leading to new explorations and insights in a wide variety of geographical and social science research, including tourism studies. These are followed by a series of papers that extend our knowledge and thinking on a range of key geographical topics, including development and underdevelopment (by Saarinen & Rogerson), sustainable tourism planning (by Torres-Delgado & Saarinen), encounters with the natural environment (by Hill), and the geography of place names (by Light), as well as economic geography and new technologies and their applications to spatial behavior research. The papers in this special issue are especially relevant to tourism scholars, and very much represent the types of perspectives that Tourism Geographies seek to promote. This book was published as a special issue of Tourism Geographies.

Author: KANG NING
Publisher: American Academic Press
ISBN: 1631817744
Category : Language Arts & Disciplines
Languages : en
Pages : 255

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Book Description
Informed by the APPRAISAL Theory, this book analyses the construction of evaluative meanings in web-based English tourism texts (ETTs). It investigates the semantic potentiality of evaluative meaning in English tourism texts on Chinese, British and American websites, as well as the similarities and differences in constructing evaluation among the three varieties of ETTs. It is aimed to discover the characteristic preferences for particular appraisal resources in constructing evaluation in native ETTs, and to find out the deficiencies in using evaluation in ETTs on Chinese websites. Two analytical procedures are adopted: first, based on large corpus files, it discusses the semantic potentiality for evaluative meaning in the three types of ETTs; then, various evaluation features are explored in detail concerning resources of ATTITUDE, ENGAGEMENT and GRADUATION under the APPRAISAL framework. All discussions are conducted by combining quantitative statistics with qualitative analyses. Theoretically, the study modifies and extends some aspects of the APPRAISAL Theory so as to facilitate the analysis of evaluation in tourism discourse. The study is also instructive for Chinese ESL/EFL writers in writing English tourist texts or translating Chinese tourism texts into English.

Author: Jérôme Piriou
Publisher: John Wiley & Sons
ISBN: 1119618185
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
In geography, a region is one of the most obscure and controversial scientific research objects. However, the tourism sector frequently uses the term, both in the communication of tourism destinations and in daily-life vocabulary, to characterize spatial practices that overtake the scale of a place. That said, a geographic concentration of place, equipment and accommodation does not equate to a tourist region. In order to define the tourist region, this book presents the common thoughts and interpretations of it, which have been advanced by geographers since the beginning of the 20th Century. The Tourist Region also examines stakeholders’ logics that are identified in the practices of a tourist destination in a regional dimension, and explores the tourist region as a territorial co-construction. Finally, this book analyzes multi-level regional networks of tourist places, built according to tourist mobilities. By presenting several measurement methods of the tourist region, this book explains the spatial practices of tourists and anticipates the actions for tourism professionals.

Author: Monica Heller
Publisher: Oxford University Press
ISBN: 0199746850
Category : Foreign Language Study
Languages : en
Pages : 234

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Book Description
Paths to Post-Nationalism will appeal to scholars and graduate students interested in multilingualism and nationalism, particularly in the fields of sociolinguistics, linguistic anthropology, applied linguistics, ethnic studies, sociology, and political science. --Book Jacket.

Author: M. Nekic
Publisher: Springer
ISBN: 1137397918
Category : Social Science
Languages : en
Pages : 243

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Book Description
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.