Author:
Publisher: Editions Bréal
ISBN: 2749523079
Category :
Languages : en
Pages : 161
Book Description
Public Relations and Communication Management in Europe
Author: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 3110197197
Category : Language Arts & Disciplines
Languages : en
Pages : 517
Book Description
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Publisher: Walter de Gruyter
ISBN: 3110197197
Category : Language Arts & Disciplines
Languages : en
Pages : 517
Book Description
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
DELEGUER POUR SE DEVELOPPER
Author: Yannick GARAT
Publisher: Lulu.com
ISBN: 1291984321
Category : Self-Help
Languages : en
Pages : 61
Book Description
Pour toute entreprise, la délégation constitue une clé vitale pour assurer le développement. Pour l'individu, elle constitue parfois une inquiétude. Vous verrons ici comment réussir la délégation, que l'on soit l'émetteur ou son récepteur.
Publisher: Lulu.com
ISBN: 1291984321
Category : Self-Help
Languages : en
Pages : 61
Book Description
Pour toute entreprise, la délégation constitue une clé vitale pour assurer le développement. Pour l'individu, elle constitue parfois une inquiétude. Vous verrons ici comment réussir la délégation, que l'on soit l'émetteur ou son récepteur.
La Philosophie de l'histoire et la pratique historienne d'aujourd'hui
Author: David Carr
Publisher: University of Ottawa Press
ISBN: 2760310337
Category : Electronic books
Languages : en
Pages : 407
Book Description
Annotation Le but de ce livre est de promouvoir un echange de vues entre philosophes et historiens sensible aux chevauchement de la philosophie contemporaine de l'histoire et de la theorie de la pratique historienne d'aujourd'hui. The purpose of this book is to encourage an exchange of views between philosophers and historians interested in the overlap between contemporary philosophy and theory of historical practice.
Publisher: University of Ottawa Press
ISBN: 2760310337
Category : Electronic books
Languages : en
Pages : 407
Book Description
Annotation Le but de ce livre est de promouvoir un echange de vues entre philosophes et historiens sensible aux chevauchement de la philosophie contemporaine de l'histoire et de la theorie de la pratique historienne d'aujourd'hui. The purpose of this book is to encourage an exchange of views between philosophers and historians interested in the overlap between contemporary philosophy and theory of historical practice.
Les mots-clés du marketing - Anglais
Author: Annie Delhome
Publisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
Book Description
Publisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
Book Description
Media and Communication
Author: Paddy Scannell
Publisher: SAGE
ISBN: 147390112X
Category : Social Science
Languages : en
Pages : 455
Book Description
Media and Communication traces the historical development of media and communication studies in the 20th century. Paddy Scannell explores how the field formed and developed in both North America and in Europe, expertly introducing and explaining a host of essential media thinkers, ideas and concepts along the way. Including a new chapter on media events, this second edition of a classic text provides a comprehensive yet personal – and always accessible – analysis of media and communication theory and history. It is an invaluable resource for students across media and communication studies, cultural studies, and sociology.
Publisher: SAGE
ISBN: 147390112X
Category : Social Science
Languages : en
Pages : 455
Book Description
Media and Communication traces the historical development of media and communication studies in the 20th century. Paddy Scannell explores how the field formed and developed in both North America and in Europe, expertly introducing and explaining a host of essential media thinkers, ideas and concepts along the way. Including a new chapter on media events, this second edition of a classic text provides a comprehensive yet personal – and always accessible – analysis of media and communication theory and history. It is an invaluable resource for students across media and communication studies, cultural studies, and sociology.
International Perspectives on Sport for Sustainable Development
Author: Claude Sobry
Publisher: Springer Nature
ISBN: 3031069366
Category : Sports & Recreation
Languages : en
Pages : 382
Book Description
This book brings together examples and cases from across the world to discuss how sport has and can further contribute to the UN 2030 Sustainable Development agenda. It discusses the major steps that international bodies have taken so far and can further take in the progressive integration of sport for sustainable development. Contributors from 21 countries take up at least one of the 17 UNO Sport for Development and Peace goals, and present and analyse examples of national, regional or local policies using sport as a lever for sustainable development. From traditional games to major competitions, from gender equality to social development and developing governmental transparency, the chapters showcase diverse experiences and demonstrate that sport is today much more than just physical activity. This book is based on the network of the International Research Network in Sport Tourism (IRNIST) with the collaboration of Sport 4 Impact. It is the first step of a collaboration between universities and the world of associations working in partnership with organizations such as the UN or the European Union. The book is an important resource not just for students and researchers of sport science but for policy makers, bureaucrats and sport administrators.
Publisher: Springer Nature
ISBN: 3031069366
Category : Sports & Recreation
Languages : en
Pages : 382
Book Description
This book brings together examples and cases from across the world to discuss how sport has and can further contribute to the UN 2030 Sustainable Development agenda. It discusses the major steps that international bodies have taken so far and can further take in the progressive integration of sport for sustainable development. Contributors from 21 countries take up at least one of the 17 UNO Sport for Development and Peace goals, and present and analyse examples of national, regional or local policies using sport as a lever for sustainable development. From traditional games to major competitions, from gender equality to social development and developing governmental transparency, the chapters showcase diverse experiences and demonstrate that sport is today much more than just physical activity. This book is based on the network of the International Research Network in Sport Tourism (IRNIST) with the collaboration of Sport 4 Impact. It is the first step of a collaboration between universities and the world of associations working in partnership with organizations such as the UN or the European Union. The book is an important resource not just for students and researchers of sport science but for policy makers, bureaucrats and sport administrators.
Heritage Tourism Destinations
Author: Maria D Alvarez
Publisher: CABI
ISBN: 1780646771
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
Publisher: CABI
ISBN: 1780646771
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
A Handbook of Media and Communication Research
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1134590008
Category : Business & Economics
Languages : en
Pages : 353
Book Description
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Publisher: Routledge
ISBN: 1134590008
Category : Business & Economics
Languages : en
Pages : 353
Book Description
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Language and Identity across Modes of Communication
Author: Dwi Noverini Djenar
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1614513597
Category : Language Arts & Disciplines
Languages : en
Pages : 368
Book Description
This edited collection examines how people use a range of different modalities to negotiate, influence, and/or project their own or other people's identities. It brings together linguistic scholars concerned with issues of identity through a study of language use in various types of written texts, conversation, performance, and interviews.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1614513597
Category : Language Arts & Disciplines
Languages : en
Pages : 368
Book Description
This edited collection examines how people use a range of different modalities to negotiate, influence, and/or project their own or other people's identities. It brings together linguistic scholars concerned with issues of identity through a study of language use in various types of written texts, conversation, performance, and interviews.