Author: Hervé Kabla Publisher: Editions Kawa ISBN: 2918866822 Category : Computers Languages : fr Pages : 701
Book Description
En 2013, le « digital » s’est déjà répandu dans des entreprises du monde entier ; pourtant, la maîtrise de son langage et de son alchimie, mélange de savoir-faire stratégique, de communication, de création (et de co-création) de contenus, de marketing du bouche-à-oreille, de maîtrise d’ouvrage, de conduite du changement et de vision technologique, reste un mystère pour beaucoup. Ce livre a pour objectif d’aider les décideurs à remporter le défi de ce Web en constante évolution, sans cesse plus global (ou « glocal »), plus social, plus mobile et de plus en plus lié au coeur de métier de l’entreprise. Cet ouvrage prolonge, en outre, « Les médias sociaux expliqués à mon boss », en élargissant la thématique, et en donnant une large place aux médias sociaux en tant qu’un des éléments fondamentaux d’un mix marketing digital : 1/ Importance du digital, historique, caractéristiques et évolution : le digital est plus qu’une mode, c’est une véritable tendance de fond qui bouleverse nos économies, refonde nos entreprises, redéfinit les règles du jeu de la communication. 2/ Le contenu au coeur de votre stratégie de communication digitale : « le contenu est roi » est un euphémisme. Toute stratégie de communication digitale se base sur cette matière première et vise à l’utiliser de façon originale. 3/ Développer sa communication digitale : créer du contenu est fondamental, mais ne suffit pas. Ce chapitre vous montrera comment développer votre communication digitale efficacement. 4/ Structurer sa communication digitale : créer un site Web ou un blog est facile, conduire le changement dans une entreprise, mener sa gouvernance, faire évoluer les compétences est plus délicat. 5/ Pour ceux qui auraient raté la révolution digitale : si vous vous demandez encore si le digital peut faire quelque chose pour vous et votre entreprise, surtout si vous êtes une PME, alors ce chapitre est fait pour vous. Sinon, vous y trouverez des arguments solides pour convaincre vos collègues. Un guide pratique de la mise en oeuvre de la stratégie digitale en entreprise par MEDIA ACES ! Avec 28 schémas téléchargeables gratuitement pour expliquer la communication digitale à mon boss Pierre-Philippe Cormeraie, Directeur de l’Innovation BPCE, Blogueur depuis 2006, @PPC sur Twitter « Si vous avez acheté ce livre, vous devriez vous le faire rembourser ! » « Non par les auteurs ou l’éditeur de cet ouvrage, mais par votre entreprise. Pourquoi ? Parce que vous avez entre les mains l’ouvrage qui va vous permettre, de manière très concrète, de contribuer significativement à la réussite de votre entreprise en matière de communication digitale ». Dominique Delport, Global Managing Director de Havas Média Group et Président Havas Média France « Merci aux auteurs de ce livre de faciliter avec pugnacité ce difficile et indispensable transfert de connaissance. Vous l’avez compris, le digital, c’est l’air que l’on respire, omniprésent et indispensable. Je ne doute pas que cet ouvrage vous ait apporté une vraie bouffée d’oxygène et d’optimisme. C’est pour ma part ce que j’essaie de transmettre dans toutes les organisations que j’ai dirigées, comme Yann Gourvennec et Hervé Kabla dans leurs travaux ». Avec des contributions de : (Par ordre alphabétique) Hervé Bloch, Arnaud Bouchard, Frédéric Canevet, Olivier Cimelière, Jérôme Deiss, Denis Fages, Alban Fournier, Bruno Fridlansky, Jacques Froissant, Jean-Marc Goachet, Sarah Goodall, Catherine Headley, Natacha Heurtault, Cynthia Kari, Mohamed Khodja, Franck La Pinta, Stéphane Lapeyrade, François Laurent, Daniel Laury, David Parkinson, Philippe Gérard, François...
Author: Daniel Battu Publisher: John Wiley & Sons ISBN: 1119007925 Category : Technology & Engineering Languages : en Pages : 398
Book Description
Nowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit from the commentary which could elucidate that process of evolution. In spite of its inherent richness, no encyclopedia can constitute the one and only referential information source. The actors involved also have the right to be heard: all those who have devoted their working lives to the collective effort of edifying networks can, of course, present their personal views about the evolution of the world of telecommunications, and thus provide invaluable testimony to companies in this area who can make use of it. It is that approach which is adopted in this book. Whilst the primary objective of this book is to encourage SMEs to use digital technologies, and help them to organize with that goal in mind, it has proved necessary to describe the transformations currently under way in the field of networks, and to outline the efforts to obtain a competitive edge in terms of clerical applications, compare the various techniques that are available for high data rate communications, and touch upon the advent of the "Internet of Things", cloud computing and various new multimedia technologies. All in all, this book should help companies – particularly SMEs – to garner overall information about the current movement in the area of networking, and assist them in putting in place and managing their own communications systems.
Author: Jean-Pierre Dal Pont Publisher: John Wiley & Sons ISBN: 1119779677 Category : Technology & Engineering Languages : en Pages : 288
Book Description
As a result of knowledge exchange between the academic and industrial worlds, this book analyzes the process industries impacted by the digital revolution that accompanies the ongoing energy and environmental transitions. Process Industries 2 first discusses bio-industries and analyzes the development of products of microbial origin. It then studies all the stages of industrialization that facilitate the progress from research to the production of a finished product, as well as industrial management techniques. Using concrete examples, this book presents the instruments of the digital revolution (artificial intelligence, virtual reality, augmented reality, the Internet of Things, digital twins), while analyzing their impact on the supply chain and operators. Boxes within the book, written by recognized specialists, invite both students and professionals, who are faced with a changing world, to reflect on the industry and the world of tomorrow.
Author: Jukka Jokilehto Publisher: Routledge ISBN: 1136398503 Category : Antiques & Collectibles Languages : en Pages : 369
Book Description
A History of Architectural Conservation expands knowledge about the conservation of ancient monuments, works of art and historic buildings. It includes the origins of the interest in conservation within the European context, and the development of the concepts from Antiquity and the Renaissance to the present day. Jokilehto illustrates how this development has influenced international collaboration in the protection and conservation of cultural heritage, and how it has formed the principal concepts and approach to conservation and restoration in today's multi-cultural society. This book is based on archival research of original documents and the study of key restoration examples in countries that have influenced the international conservation movement. Accessible and of great interest to students and the general public it includes conservation trends in Europe, the USA, India, Iran and Japan.
Author: Thomas Moser Publisher: Springer Science & Business Media ISBN: 9780792379928 Category : Capital market Languages : en Pages : 342
Book Description
The Economic and Monetary Union (EMU) is an event of historic proportions with far-reaching implications in the years to come. The essays in this collection provide an analysis of several theoretical and policy issues associated with these implications. They are organized under four broad issues. Firstly, the likely consequences of the euro for the international monetary system is analyzed, and its role as an international currency and the level and long-run volatility of its rate of exchange against other major currencies is explored. Secondly, the potential long-run impact of the EMU on European capital markets, diversification opportunities, and the analytical framework for equity and fixed income analysts are explored. Thirdly, macroeconomic policy issues resulting from the institutional design of EMU are investigated. Finally, the possible impact of EMU on countries outside the euro area is discussed, particularly on countries in Central and Eastern Europe, in the Mediterranean basin, in Africa, and in the Middle East.
Author: I. E. Coop Publisher: Elsevier Science & Technology ISBN: Category : Technology & Engineering Languages : en Pages : 520
Book Description
Ecology and distribution; Breeding; Reproduction; Maintenance and growth; Pregnancy; Lactation of suckling ewes and does; Nutritional diseases; Infectious diseases of sheep and goats; Internal parasites of sheep and goats; External parasites of sheep and goats; Growth and characteristics of wool and hair; Wiik grading and marketing; Livestock and meat marketing and grading; Carcase and meat qualities; Milk production in sheep and goats; Systems, biological and economic efficiencies; Very extensive systems; Extensive grazing systems; Intensive grassland systems; Intensive arable systems; Very intensive systems; Government controlled systems; Migratory (Transhumance) systems; Nomadic systems; Village and smallholder systems; List of contributors.
Author: Enes Bayraklı Publisher: Routledge ISBN: 0429876874 Category : Religion Languages : en Pages : 360
Book Description
In the last decade, Islamophobia in Western societies, where Muslims constitute the minority, has been studied extensively. However, Islamophobia is not restricted to the geography of the West, but rather constitutes a global phenomenon. It affects Muslim societies just as much, due to various historical, economic, political, cultural and social reasons. Islamophobia in Muslim Majority Societies constitutes a first attempt to open a debate about the understudied phenomenon of Islamophobia in Muslim majority societies. An interdisciplinary study, it focuses on socio-political and historical aspects of Islamophobia in Muslim majority societies. This volume will appeal to students, scholars and general readers who are interested in Racism Studies, Islamophobia Studies, the Middle East and North Africa (MENA) region, Islam and Politics.
Author: Harry Bunt Publisher: Springer Science & Business Media ISBN: 3540428062 Category : Computers Languages : en Pages : 249
Book Description
Various peptides native to the brain and the spinal cord, as well as various synthetic peptides, peptide analogues and peptidomimetics could be useful in the treatment of diseases of the central nervous system. This book provides an overview of the role and neuropharmaceutical potential of these peptides, and discusses the state of the art and future trends in the use of peptide pharmacotherapy involving the brain.
Author: Hervé Kabla
Author: Daniel Battu
Author: Jean-Pierre Dal Pont
Author: Jukka Jokilehto
Author: Luc Julia
Author: Thomas Moser
Author: I. E. Coop
Author: Enes Bayraklı
Author: Netexplo (France)
Author: Harry Bunt