La boîte à outils du commercial PDF Download

Author: Pascale Bélorgey
Publisher:
ISBN: 9782100849697
Category :
Languages : fr
Pages : 0

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Author: Pascale Bélorgey
Publisher: Dunod
ISBN: 2100853619
Category : Business & Economics
Languages : fr
Pages : 304

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Book Description
La Boîte à outils du commercial présente un panorama complet des outils et méthodes du processus de vente, du ciblage jusqu'à la négociation. 3 parties composent ce livre - organiser son action commerciale, vendre, négocier - et 66 outils, qui donnent toutes les clés pour définir et piloter ses actions commerciales, vendre et négocier en B to B et en B to C. Entièrement mis à jour, l'ouvrage s'enrichit de nouveaux outils sur les réseaux sociaux. Dans une nouvelle maquette plus attractive, les outils sont toujours structurés de la même façon avec la présentation visuelle de l’outil, sa définition, l’essentiel de l’outil en anglais, pourquoi l’utiliser et dans quel contexte, comment l’utiliser, ses avantages, les précautions à prendre. Cette 3e édition comporte un nouveau dossier sur les talents du commercial. Les réseaux sociaux sont également très présents. Prix DCF du Livre (Dirigeants Commerciaux de France) en 2013 (catégorie Outils et méthodes)

Author: Pascale Bélorgey
Publisher: Dunod
ISBN: 2100870661
Category : Business & Economics
Languages : fr
Pages : 380

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Book Description
La Boîte à outils du commercial présente un panorama complet des outils et méthodes du processus de vente, du ciblage jusqu'à la négociation. 3 parties composent ce livre - organiser son action commerciale, vendre, négocier - et 66 outils, qui donnent toutes les clés pour définir et piloter ses actions commerciales, vendre et négocier en B to B et en B to C. Entièrement mis à jour, l'ouvrage s'enrichit de nouveaux outils sur les réseaux sociaux. Dans une nouvelle maquette plus attractive, les outils sont toujours structurés de la même façon avec la présentation visuelle de l’outil, sa définition, l’essentiel de l’outil en anglais, pourquoi l’utiliser et dans quel contexte, comment l’utiliser, ses avantages, les précautions à prendre. Cette 4e édition comporte un nouveau dossier sur les talents du commercial. Les réseaux sociaux sont également très présents. Prix DCF du Livre (Dirigeants Commerciaux de France) en 2013 (catégorie Outils et méthodes)

Author: Pascale Bélorgey
Publisher: Dunod
ISBN: 2100591525
Category : Business & Economics
Languages : fr
Pages : 260

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Book Description
La Boîte à outils du commercial présente un panorama complet des outils et méthodes du processus de vente, du ciblage jusqu'à la négociation. 3 parties composent ce livre - organiser son action commerciale, vendre, négocier - et 65 outils, qui donnent toutes les clés pour définir et piloter ses actions commerciales, vendre et négocier en B to B et en B to C. Entièrement mis à jour, l'ouvrage s'enrichit de nouveaux outils sur les réseaux sociaux. Dans une nouvelle maquette plus attractive, les outils sont toujours structurés de la même façon avec la présentation visuelle de l’outil, sa définition, l’essentiel de l’outil en anglais, pourquoi l’utiliser et dans quel contexte, comment l’utiliser, ses avantages, les précautions à prendre.

Author: Pascale Bélorgey
Publisher:
ISBN: 9782100865086
Category :
Languages : fr
Pages : 0

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Author: Ralph Kimball
Publisher: Wiley
ISBN: 9780471376804
Category : Computers
Languages : en
Pages : 420

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"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

Author: Nicolai Marquardt
Publisher: Springer Nature
ISBN: 3031022084
Category : Computers
Languages : en
Pages : 177

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In the everyday world, much of what we do as social beings is dictated by how we perceive and manage our interpersonal space. This is called proxemics. At its simplest, people naturally correlate physical distance to social distance. We believe that people’s expectations of proxemics can be exploited in interaction design to mediate their interactions with devices (phones, tablets, computers, appliances, large displays) contained within a small ubiquitous computing ecology. Just as people expect increasing engagement and intimacy as they approach others, so should they naturally expect increasing connectivity and interaction possibilities as they bring themselves and their devices in close proximity to one another. This is called Proxemic Interactions. This book concerns the design of proxemic interactions within such future proxemic-aware ecologies. It imagines a world of devices that have fine-grained knowledge of nearby people and other devices—how they move into range, their precise distance, their identity, and even their orientation—and how such knowledge can be exploited to design interaction techniques. The first part of this book concerns theory. After introducing proxemics, we operationalize proxemics for ubicomp interaction via the Proxemic Interactions framework that designers can use to mediate people’s interactions with digital devices. The framework, in part, identifies five key dimensions of proxemic measures (distance, orientation, movement, identity, and location) to consider when designing proxemic-aware ubicomp systems. The second part of this book applies this theory to practice via three case studies of proxemic-aware systems that react continuously to people’s and devices’ proxemic relationships. The case studies explore the application of proxemics in small-space ubicomp ecologies by considering first person-to-device, then device-to-device, and finally person-to-person and device-to-device proxemic relationships. We also offer a critical perspective on proxemic interactions in the form of “dark patterns,” where knowledge of proxemics may (and likely will) be easily exploited to the detriment of the user. Table of Contents: Acknowledgments / Videos / Figure Credits / Introduction / Part I / Ubicomp in Brief / Proxemic Interactions Theory / Operationalizing Proxemics for Ubicomp Interaction / Exploiting Proxemics to Address Challenges in Ubicomp Ecologies / Part II: Exploiting Proxemics in Ubicomp Ecologies / Person/Person-to-Device Proxemic Interactions / Device-to-Device Proxemic Interactions / Considering Person-to-Person and Device-to-Device Proxemics / Dark Patterns / Conclusion / References / Author Biographies

Author: Caterina Kostoula
Publisher: Penguin UK
ISBN: 0241481961
Category : Business & Economics
Languages : en
Pages : 123

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Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review

Author: Will Schroeder
Publisher: Prentice Hall
ISBN:
Category : Computers
Languages : en
Pages : 688

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This Java-built "Visualization Toolkit (VTK)" will enable readers to represent any set of data--medical, scientific, or financial--in 3D. Users will learn to build 3D Java applets with the VTK software on the CD-ROM. The book covers Web applications like VRML, Java, and Java3D.

Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1228

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