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Author: Canadian Kodak Company Publisher: DigiCat ISBN: Category : Photography Languages : en Pages : 78
Book Description
DigiCat Publishing presents to you this special edition of "Kodaks and Kodak Supplies, 1914" by Canadian Kodak Company. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Canadian Kodak Company Publisher: DigiCat ISBN: Category : Photography Languages : en Pages : 78
Book Description
DigiCat Publishing presents to you this special edition of "Kodaks and Kodak Supplies, 1914" by Canadian Kodak Company. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Author: Eastman Kodak Company Publisher: Silver Pixel Press ISBN: 9780879858148 Category : Black-and-white photography Languages : en Pages : 0
Book Description
In-depth information on exposing film, controlling development, selecting paper, using toners--even the safe handling of chemicals--make developing and printing of both roll and sheet film foolproof. Includes: dozens of easy-to-follow tables and charts on materials and timing, formulas for intensifying and reducing negatives, and an extremely useful enlarging dial.
Author: Nancy Martha West Publisher: University of Virginia Press ISBN: 9780813919591 Category : Business & Economics Languages : en Pages : 284
Book Description
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Author: Paul Ira Snyder Publisher: Createspace Independent Publishing Platform ISBN: 9781479363667 Category : Camera industry Languages : en Pages : 0
Book Description
How corporate hubris caused the downfall of America's largest photography company. A meticulously documented history of Eastman Kodak Company's financial implosion. Once a member of the Dow Jones Industrial Average, a blue chip growth stock, and a member of the Nifty-Fifty, Kodak filed for Chapter XI Bankruptcy early in 2012. This Second and Revised Edition contains a new section with analysis and an update to 2016.
Author: Canadian Kodak Company
Author: Canadian Kodak Company
Author: Eastman Kodak Company
Author: Eastman Kodak Company
Author: Eastman Kodak Company
Author: Nancy Martha West
Author: Paul Ira Snyder
Author: Eastman Kodak Company
Author: 
Author: 
Author: Customer Supply Center (U.S.)