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Author: Greg Geracie Publisher: Aipmm ISBN: 9780984518500 Category : Business & Economics Languages : en Pages : 346
Book Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl
Author: Greg Geracie Publisher: Aipmm ISBN: 9780984518500 Category : Business & Economics Languages : en Pages : 346
Book Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl
Author: John J. Murphy Publisher: Penguin ISBN: 0735200661 Category : Business & Economics Languages : en Pages : 579
Book Description
John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets. This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.
Author: Shilling Publisher: Wolters Kluwer ISBN: 1543811140 Category : Business & Economics Languages : en Pages : 1878
Book Description
The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945
Author: Publisher: GAVEA LAB ISBN: Category : Business & Economics Languages : en Pages : 73
Book Description
ChatGPTUncover the path to transforming your knowledge into profit with "Discover How to Transform Your Knowledge into Profit: A Complete Guide to Selling Successful E-Books." Imagine having the power to share your expertise and make a lucrative income from the comfort of your own creativity. This guide is your ultimate toolkit for navigating the world of e-book publishing and harnessing the potential of your unique insights. Whether you're an aspiring writer or a seasoned author, this comprehensive resource will show you how to turn your passion into a profitable venture. Learn the art of crafting compelling e-books that captivate your audience from the very first page. From choosing the perfect topic to structuring your content for maximum engagement, this guide covers every step of the process, ensuring your e-books stand out in a crowded digital landscape. Discover the techniques to design eye-catching covers, create persuasive marketing materials, and effectively promote your e-books to your target audience. From building your author brand to optimizing your sales strategy, this guide equips you with the tools to turn your passion into a lucrative business. Unlock the secrets behind successful self-publishing, learn how to navigate online platforms, and gain insights into connecting with your readers on a deeper level. From the creation process to building a loyal readership, this guide empowers you to share your knowledge and reap the rewards. Don't miss out on the opportunity to transform your expertise into a profitable e-book empire. Grab your copy of "Discover How to Transform Your Knowledge into Profit" now and embark on a journey of authorial success today!
Author: Sligh Conway, Cassandra Publisher: IGI Global ISBN: 1668483173 Category : Education Languages : en Pages : 353
Book Description
In today’s educational field, to ensure students are prepared to make the transition from education to the workforce, students must develop skills that support them in the working world. Further research on these skills is required to assist learners moving forward. Preparing Students From the Academic World to Career Paths: A Comprehensive Guide provides a comprehensive guide to preparing minority and first-generation students to transition from the academic world into their chosen career path. The book also provides post-secondary educators and student support staff with suggestions to incorporate the recognition and development of transferrable skills in curriculum and advising. Covering key topics such as career readiness, minority students, and student success, this reference work is ideal for administrators, principals, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Sten Odenwald Publisher: Arcturus Publishing ISBN: 1839404027 Category : Science Languages : en Pages : 233
Book Description
Quantum theory is at the heart of modern physics, but how does it actually work? NASA scientist and communicator Sten Odenwald demystifies the subject and makes this crucial topic accessible to everyone. Featuring topics such as Schrodinger's cat, the wave-particle duality and the newly emerging theories of quantum gravity, as well as the personalities behind the science, such as Max Planck, Neils Bohr, Werner Heisenberg, Richard Feynman and many more, Knowledge in a Nutshell: Quantum Physics provides an essential introduction to cutting edge science. Presented in an easy-to-understand format, with diagrams, illustrations and simple summary sections at the end of each chapter, this new addition to the 'Knowledge in a Nutshell' series brings clarity to some of the great mysteries of physics. ABOUT THE SERIES: The 'Knowledge in a Nutshell' series by Arcturus Publishing provides engaging introductions to many fields of knowledge, including philosophy, psychology and physics, and the ways in which human kind has sought to make sense of our world.
Author: Gary Bobroff Publisher: Arcturus Publishing ISBN: 1839403985 Category : Psychology Languages : en Pages : 195
Book Description
"An excellent primer on Jungian concepts. Highly recommended" - Jung Utah review by A. Butler "One of the best introductions to Jung's psychology! - André De Koning, past President Australian and New Zealand Society for Jungian Analysts Carl Jung was the founder of analytical psychology who revolutionized the way we approached the human psyche. Drawing on Eastern mysticism, mythology and dream analysis to develop his theories, Jung proposed many ideas which are still influential today, including introversion, extroversion and the collective unconscious. Knowledge in a Nutshell: Carl Jung introduces psychologist Jung's ideas in an engaging and easy-to-understand format. Jungian psychology expert Gary Bobroff breaks down the concepts of the psyche, collective unconscious, archetypes, personality types and more in this concise book. He also explores the influence on Eastern philosophy and religion on Jung's ideas, and how spiritualism enriched his theories. With useful diagrams and bullet-point summaries at the end of each chapter, this book provides an essential introduction to this influential figure and explains the relevance of Jung's ideas to the modern world. ABOUT THE SERIES: The 'Knowledge in a Nutshell' series by Arcturus Publishing provides engaging introductions to many fields of knowledge, including philosophy, psychology and physics, and the ways in which human kind has sought to make sense of our world.
Author: Mounir Kehal Publisher: CRC Press ISBN: 0429591683 Category : Business & Economics Languages : en Pages : 193
Book Description
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Author: Greg Geracie
Author: Greg Geracie
Author: John J. Murphy
Author: Shilling
Author: 
Author: Sligh Conway, Cassandra
Author: Sten Odenwald
Author: Gary Bobroff
Author: Mounir Kehal
Author: 
Author: Disha Experts