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Author: Tom Young Publisher: Elsevier ISBN: 1780632649 Category : Business & Economics Languages : en Pages : 197
Book Description
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. - Develops a generic model for managing knowledge in sales and marketing environments - Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities - Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert
Author: Tom Young Publisher: Elsevier ISBN: 1780632649 Category : Business & Economics Languages : en Pages : 197
Book Description
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. - Develops a generic model for managing knowledge in sales and marketing environments - Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities - Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert
Author: Merlo, Tereza Raquel Publisher: IGI Global ISBN: 166844433X Category : Business & Economics Languages : en Pages : 307
Book Description
Although there are numerous publications in the field of knowledge management (KM), there are still gaps in the literature regarding the aspects of KM that reflect new technology adoption and a deeper analysis discussing the interlinked process between KM and data analytics in business process improvement. It is essential for business leaders to understand the role and responsibilities of leaders for the adoption and consolidation of a KM system that is effective and profitable. Understanding, Implementing, and Evaluating Knowledge Management in Business Settings provides a comprehensive approach to KM concepts and practices in corporations and business organizations. Covering topics such as information overload, knowledge sharing adoption, and collective wisdom, this premier reference source is a comprehensive and essential resource for business executives, managers, IT specialists and consultants, libraries, students, entrepreneurs, researchers, and academicians.
Author: Teresa Guarda Publisher: Springer Nature ISBN: 3030751236 Category : Technology & Engineering Languages : en Pages : 483
Book Description
This book provides readers with an insight into information and knowledge in the Internet of Things, in particular an investigation of data management and processing, information extraction, technology, knowledge management, knowledge sharing, knowledge co-creation, knowledge integration, and the development of new intelligent services available anytime, anywhere, by anyone. The authors show how IoT enables communication and ubiquitous computing between global citizens, networked machines and physical objects, providing a promising vision of the future integrating the real world of knowledge agents and things with the virtual world of information.
Author: Silvio Wilde Publisher: Springer Science & Business Media ISBN: 3642164757 Category : Business & Economics Languages : en Pages : 152
Book Description
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.
Author: Russ, Meir Publisher: IGI Global ISBN: 1605663492 Category : Computers Languages : en Pages : 446
Book Description
"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.
Author: S.M. Riad Shams Publisher: Routledge ISBN: 0429665342 Category : Business & Economics Languages : en Pages : 233
Book Description
Diverse kinds of knowledge are vital for each organization that would successfully compete today in an international scenario. The emergent relevance of knowledge and its management in an even more complex environment opens up the possibility to analyze, investigate and deepen our understanding on different aspects related to several functional areas in business management. Nowadays, firms that create new knowledge and apply it effectively and efficiently will be successful at creating competitive advantages. The choices of the firms in selecting and applying different knowledge process (such as knowledge sourcing, transferring and exploiting) as well as knowledge tools may be crucial. Thus, the role of knowledge as the key source of potential advantage for organizations and indeed whole economies is still a hot debate in the international landscape. This book develops insights for the management of knowledge in cross-functional business areas to originate an innovative approach to the classical Knowledge Management (KM) field. This book provides a fresh perspective on different knowledge related topics in an international landscape, highlighting the key role of knowledge and its management in business activities. Overall, the primary aim of this book is to extend our understandings on how KM can be helpful in several cross-functional management areas, such as strategic management, finance, HRM and innovation as well as in different business circumstances such as M&A, internationalization processes and risk management.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 179989021X Category : Computers Languages : en Pages : 1865
Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Taverekere Srikantaiah Publisher: Information Today, Inc. ISBN: 9781573873123 Category : Business & Economics Languages : en Pages : 554
Book Description
This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying the efforts of KM specialists to extend knowledge beyond their organizations and in providing a framework for understanding user context. The result is a must-read for any professional seeking to connect organizational KM systems with increasingly diverse and geographically dispersed user communities.
Author: Ulrike Heid Publisher: diplom.de ISBN: 3832453709 Category : Business & Economics Languages : en Pages : 129
Book Description
Inhaltsangabe:Abstract: A new discipline that has arisen recently as a hot new topic for management is knowledge management. Not only is management challenged to face the strategic importance for competitive advantage that business consultants promise, but also information professionals who have been engaged in this subject already for quite a long time. This dissertation focuses on a comparison of knowledge management with information management, based on a model that embraces both information and knowledge. Founded on an examination of the unique characteristics of knowledge, the concept of knowledge management is introduced. To stay in synch with the pace of change in their operational and competitive environments organisations require a balance of organisational competencies for knowledge management and change proficiency. This requires a new kind of learning called double-loop learning and implies knowledge flows across organisational boundaries. Knowledge Management can be expected to fundamentally change the management perspective on movements such as Total Quality Management and Business Re-engineering, forcing management to basically rethink the theory of processes. Another focus of this dissertation is on the role that technology plays in knowledge management. As information professionals are traditionally concerned with technology it has been considered to look at knowledge management technology in more detail. Technology is one of six key factors facilitating knowledge management. The focus further on is on approaches to classify knowledge management technology and a survey of the knowledge management software market. The dissertation is accomplished through a glossary of the most important technical terms in context with knowledge management as well as a list of products from knowledge management vendors. The conclusion summarises the most important findings. Those are that information management and knowledge management complement each other, the first centring on the input-process-output sequence, the latter around the knowledge creation of people to deal with those processes. It becomes obvious that human resource management has to play its part in dealing with the soft part of knowledge management. Thus technology has a minor role in introducing knowledge management in an organisation though it can play an important part in supporting knowledge-related processes. Most companies have already got in place the technological [...]
Author: Christian Stary Publisher: World Scientific ISBN: 9812770593 Category : Business & Economics Languages : en Pages : 384
Book Description
This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field of knowledge management."
Author: Tom Young
Author: Tom Young
Author: Merlo, Tereza Raquel
Author: Teresa Guarda
Author: Silvio Wilde
Author: Russ, Meir
Author: S.M. Riad Shams
Author: Management Association, Information Resources
Author: Taverekere Srikantaiah
Author: Ulrike Heid
Author: Christian Stary