Consumer Behavior Knowledge for Effective Sports and Event Marketing PDF Download

Author: Lynn R. Kahle
Publisher: Routledge
ISBN: 1136917926
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Author: Frederick Azar
Publisher: Lippincott Williams & Wilkins
ISBN: 1975152662
Category : Medical
Languages : en
Pages : 1702

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Book Description
Orthopaedic Knowledge Update®: Sports Medicine 6 brings together the most relevant literature and the latest research from the past 5 years. More than 150 top-notch contributors collaborated on this succinct review of pertinent advances in sports medicine. Find brand-new content on hip instability and microinstability, return-to-play criteria following anterior cruciate ligament injury, exercise-induced bronchorestriction, development of emergency action plans, and imaging of the foot and ankle.

Author: Graham McFee
Publisher: Routledge
ISBN: 1135276161
Category : Philosophy
Languages : en
Pages : 493

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Book Description
The study of sport is characterised by its inter-disciplinarity, with researchers drawing on apparently incompatible research traditions and ethical benchmarks in the natural sciences and the social sciences, depending on their area of specialisation. In this groundbreaking study, Graham McFee argues that sound high-level research into sport requires a sound rationale for one’s methodological choices, and that such a rationale requires an understanding of the connection between the practicalities of researching sport and the philosophical assumptions which underpin them. By examining touchstone principles in research methodology, such as the contested ‘gold standard’ of voluntary informed consent in the natural sciences and the postmodern denial of ‘truth’ in the social sciences, McFee demonstrates that epistemology and ethics are inextricably linked. Drawing on a wide range of examples, from the laboratory to the sports field, McFee explores the concepts of ‘knowledge’ and ‘truth’ in sports research and makes a powerful case for a philosophical deepening of our approach to method and methodology in sport. This book is important reading for all advanced students and researchers working in sport, exercise and related disciplines.

Author: Honorata Jakubowska
Publisher: Taylor & Francis
ISBN: 1351971883
Category : Social Science
Languages : en
Pages : 129

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Book Description
Teaching the skills necessary to play sport depends partly on transmitting knowledge verbally, yet non-verbal or tacit knowledge also has an important role. A coach may tell a young athlete to 'move more dynamically', but it is undoubtedly easier to demonstrate with the body itself how this should be done. Skills such as developing a 'feel for the water' cannot simply be transmitted verbally; they are embodied in the tacit knowledge acquired from practice, repetition and experience. This is the first sociological study of the transmission of skills through tacit knowledge in sport. Drawing on philosophy, sociology and theories of embodiment, it presents original research gathered from qualitative empirical studies of young athletes. It discusses the concept of tacit knowledge in relation to motor skills transmission in a variety of sports, including athletics, swimming and judo, and examines the methodological possibilities of studying tacit knowledge, as well as its challenges and limitations. This is fascinating reading for all those with an interest in the sociology of sport, theories of embodiment, or skill acquisition and transmission.

Author: Charles Reichblum
Publisher:
ISBN: 9780966099164
Category : Sports
Languages : en
Pages : 0

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Book Description
So if you love wild, wacky, absolutely true sports facts; real-life bizarre accounts; or history so shocking the record books left it out, you'll have heaps of fun with this endlessly entertaining book. Book jacket.

Author: Gunnar Breivik
Publisher: Routledge
ISBN: 1351362607
Category : Sports & Recreation
Languages : en
Pages : 286

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Book Description
Taking part in a sport means that one must acquire the relevant skills: mental, physical and strategic. This book presents a new perspective on the role of skills, knowledge and intentionality in sporting contexts, examining how these skills and practical 'know how' can be perfected to a level of expertise. Contributors study broader trends of how we can best understand the role of skills, as well as using case studies of expertise to add depth and nuance to existing scholarship. This book was originally published as a special issue of Sport, Ethics and Philosophy.

Author: Federal Aviation Administration
Publisher: Simon and Schuster
ISBN: 1510776915
Category : Transportation
Languages : en
Pages : 114

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Book Description
THE DEFINITIVE TOOL FOR AIRMAN KNOWLEDGE EXAM STUDY IN 2023, DEVELOPED BY FAA EXPERTS This testing supplement was designed by the Federal Aviation Administration (FAA) Flight Standards Service and intended for use by Airman Knowledge Testing (AKT) administrators in the following knowledge areas: Sport Pilot: Airplane (ASEL and ASES), Gyroplane, Glider, Airship (LTA), Balloon, Weight-Shift Control (WSCS and WSCL), and Powered Parachute (PPL and PPS) Recreational Pilot: Airplane (RPA), Rotorcraft/Helicopter (RPH), Rotorcraft/Gyroplane (RPG) Private Pilot: Airplane/Recreational Pilot–Transition (PAT), Helicopter/Recreational Pilot–Transition (PHT), Gyroplane/Recreational Pilot–Transition (POT), Airplane (PAR), Rotorcraft/Helicopter (PRH), Rotorcraft/Gyroplane (PRO), Glider (POL), Free Balloon–Hot Air (PBH), Free Balloon–Gas (PBG), Lighter-Than-Air–Airship (PLA), Powered-Parachute (PPP), Weight-shift Control (PWS) Unmanned Aircraft General: Small (UAG) With dozens of full-color illustrations, diagrams, graphs, and charts, this testing supplement provides crucial tools for sport, recreational, remote, or private pilots in their knowledge exams and beyond.

Author: Federal Aviation Administration
Publisher: Geospatial Institute
ISBN:
Category : Study Aids
Languages : en
Pages : 142

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Book Description
FAA-CT-8080-2H: Presented in full color and optimized for clarity. This testing supplement supersedes FAA-CT-8080-2G, Airman Knowledge Testing Supplement for Sport Pilot, Recreational Pilot, and Private Pilot, dated 2016. This Airman Knowledge Testing Supplement is designed by the Federal Aviation Administration (FAA) Flight Standards Service. It is intended for use by Airman Knowledge Testing (AKT) Organization Designation Authorization (ODA) Holders and other entities approved and/or authorized to administer airman knowledge tests on behalf of the FAA in the following knowledge areas: —Sport Pilot–Airplane (ASEL and ASES) Sport Pilot–Gyroplane —Sport Pilot–Glider —Sport Pilot–Airship (LTA) Sport Pilot–Balloon (LTA) —Sport Pilot–Weight-Shift Control (WSCS and WSCL) —Sport Pilot–Powered Parachute (PPL and PPS) —Recreational Pilot–Airplane (RPA) —Recreational Pilot–Rotorcraft/Helicopter (RPH) —Recreational Pilot–Rotorcraft/Gyroplane (RPG) —Private Pilot–Airplane/Recreational Pilot–Transition (PAT) —Private Pilot–Helicopter/Recreational —Pilot–Transition (PHT) —Private Pilot–Gyroplane/Recreational Pilot–Transition (POT) —Private Pilot–Airplane (PAR) —Private Pilot–Rotorcraft/Helicopter (PRH) —Private Pilot–Rotorcraft/Gyroplane (PRO) —Private Pilot–Glider (POL) —Private Pilot–Free Balloon–Hot Air (PBH) —Private Pilot–Free Balloon–Gas (PBG) —Private Pilot–Lighter-Than-Air–Airship (PLA) —Private Pilot–Powered-Parachute (PPP) —Private Pilot–Weight-shift Control (PWS) —Unmanned Aircraft General–Small (UAG) The figures and legends in this book are derived from the FAA website and modified to improve clarity. To protect the integrity of the FAA aeronautical products, this work contains all original notations and symbology.

Author: Nicolas Malloy
Publisher: Geospatial Institute
ISBN:
Category : Transportation
Languages : en
Pages : 135

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Book Description
FAA-CT-8080-2H: Presented in full color and optimized for clarity. This full color testing supplement supersedes FAA-CT-8080-2G, Airman Knowledge Testing Supplement for Sport Pilot, Recreational Pilot, and Private Pilot, dated 2016. This Airman Knowledge Testing Supplement is designed by the Federal Aviation Administration (FAA) Flight Standards Service. It is intended for use by Airman Knowledge Testing (AKT) Organization Designation Authorization (ODA) Holders and other entities approved and/or authorized to administer airman knowledge tests on behalf of the FAA in the following knowledge areas: —Sport Pilot–Airplane (ASEL and ASES) Sport Pilot–Gyroplane —Sport Pilot–Glider —Sport Pilot–Airship (LTA) Sport Pilot–Balloon (LTA) —Sport Pilot–Weight-Shift Control (WSCS and WSCL) —Sport Pilot–Powered Parachute (PPL and PPS) —Recreational Pilot–Airplane (RPA) —Recreational Pilot–Rotorcraft/Helicopter (RPH) —Recreational Pilot–Rotorcraft/Gyroplane (RPG) —Private Pilot–Airplane/Recreational Pilot–Transition (PAT) —Private Pilot–Helicopter/Recreational —Pilot–Transition (PHT) —Private Pilot–Gyroplane/Recreational Pilot–Transition (POT) —Private Pilot–Airplane (PAR) —Private Pilot–Rotorcraft/Helicopter (PRH) —Private Pilot–Rotorcraft/Gyroplane (PRO) —Private Pilot–Glider (POL) —Private Pilot–Free Balloon–Hot Air (PBH) —Private Pilot–Free Balloon–Gas (PBG) —Private Pilot–Lighter-Than-Air–Airship (PLA) —Private Pilot–Powered-Parachute (PPP) —Private Pilot–Weight-shift Control (PWS) —Unmanned Aircraft General–Small (UAG) The figures and legends in this book are derived from the FAA website and modified to improve clarity. To protect the integrity of the FAA aeronautical products, this work contains all original notations and symbology.

Author: HONORATA. JAKUBOWSKA
Publisher: Routledge
ISBN: 9780367345075
Category :
Languages : en
Pages : 128

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Book Description
Teaching the skills necessary to play sport depends partly on transmitting knowledge verbally, yet non-verbal or tacit knowledge also has an important role. A coach may tell a young athlete to 'move more dynamically', but it is undoubtedly easier to demonstrate with the body itself how this should be done. Skills such as developing a 'feel for the water' cannot simply be transmitted verbally; they are embodied in the tacit knowledge acquired from practice, repetition and experience. This is the first sociological study of the transmission of skills through tacit knowledge in sport. Drawing on philosophy, sociology and theories of embodiment, it presents original research gathered from qualitative empirical studies of young athletes. It discusses the concept of tacit knowledge in relation to motor skills transmission in a variety of sports, including athletics, swimming and judo, and examines the methodological possibilities of studying tacit knowledge, as well as its challenges and limitations. This is fascinating reading for all those with an interest in the sociology of sport, theories of embodiment, or skill acquisition and transmission.