Author: Andrew Ronald DickPublisher:
ISBN:
Category : Business communication
Languages : en
Pages : 46
Book Description
Knowing Your Rival's Price
Author: Andrew Ronald DickPublisher:
ISBN:
Category : Business communication
Languages : en
Pages : 46
Book Description
Outsmarting Your Competitors
Author: Patrick ForsythPublisher: Marshall Cavendish
ISBN: 9789812614483
Category : Selling
Languages : en
Pages : 196
Book Description
Co-Opetition
Author: Adam M. BrandenburgerPublisher: Crown Currency
ISBN: 0385479506
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Competitive Strategy
Author: Michael E. PorterPublisher: Simon & Schuster
ISBN: 9780684005775
Category : Medical
Languages : en
Pages : 396
Book Description
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Beating Low Cost Competition
Author: Adrian RyansPublisher: John Wiley & Sons
ISBN: 0470687614
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
No-Nonsense Marketing
Author: Victor H. PrushanPublisher: John Wiley & Sons
ISBN: 9780471157076
Category : Business & Economics
Languages : en
Pages : 312
Book Description
"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls
The Small Business Bible
Author: Steven D. StraussPublisher: John Wiley & Sons
ISBN: 0470527773
Category : Business & Economics
Languages : en
Pages : 511
Book Description
For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.
Everything You Ever Wanted to Know About Aging
Author: Marlene JensenPublisher: JGF Press
ISBN: 1735581526
Category : Self-Help
Languages : en
Pages : 174
Book Description
“A straightforward and utterly engaging one-stop guide to growing older.” - Kirkus Reviews. Aging in our society is like stepping into an alternate universe. It looks the same, but it’s really not! Unexpected dangers that could ruin the rest of your life: * Medical professionals who think a three-question test is sufficient to label you mentally impaired * A broken guardianship program where a used-car dealer is made a judge — and he can declare you incompetent without even seeing you. * Medical research that has willfully ignored seniors — risking your health and even your life. Get the dirty little secrets — and how to protect yourself! — from a society that mostly prefers to warehouse and then forget its seniors. Then this “delightfully optimistic book” will open a world of great choices for you: * Retire — or don’t * Get credit (and respect!) for your life experiences * Get all the love, sex, and fun(!) you want * Learn how to live the way YOU want — whether others approve or not. “Should be the guide of choice for one’s older years, whether the reader is in their 50s, 60s, or beyond.” —Midwest Book Review Note for non-USA readers: The legal content and the educational opportunity content in this book is specific to the U.S., and thus not of much value to non-U.S. readers.
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