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Author: Herb Sorensen Publisher: FT Press ISBN: 013357766X Category : Business & Economics Languages : en Pages : 612
Book Description
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Herb Sorensen Publisher: FT Press ISBN: 013357766X Category : Business & Economics Languages : en Pages : 612
Book Description
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Joseph Turow Publisher: Yale University Press ISBN: 0300225075 Category : Business & Economics Languages : en Pages : 265
Book Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Author: Herb Sorensen Publisher: Ft Press ISBN: 9780137126859 Category : Business & Economics Languages : en Pages : 227
Book Description
SUPERANNO What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste eighty percent of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores.
Author: Jay Payleitner Publisher: Harvest House Publishers ISBN: 0736977287 Category : Religion Languages : en Pages : 178
Book Description
How Do You Spend Your Time and Money? Do you think there’s no connection between your choices as a consumer and your priorities in life? Think again. The everyday items you buy—or choose not to buy—say A LOT about who you are as a person and what’s important to you. Consider bestselling author Jay Payleitner’s creative ideas for purposeful purchases, such as… A shower curtain of the earth to remind you of God’s love for the world Comfort food that evokes memories and connects generations The ubiquitous smartphone and whether you need the latest and greatest model Encounter these and 49 other finds on your way to realizing your shopping list from God isn’t about acquiring more material goods, but about living a good life filled with faith and wisdom.
Author: Daniel J. Flint Publisher: Pearson Education ISBN: 0133481425 Category : Business & Economics Languages : en Pages : 289
Book Description
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author: Virtual Store USA Publisher: Virtual Store USA ISBN: Category : Self-Help Languages : en Pages : 16
Book Description
Have you ever found yourself changing five to six times before you finally found something to wear? The feeling can be frustrating, but it's not unique to you. Most people don't have a unique dressing style. Their dressing lacks a fashion appeal. When you wear a dress, that dress is supposed to make a statement for you. One glance and everyone should know a thing or two about you. The first step to making the correct fashion statement is creating a personal shopping manual. Remember that it all starts from what you buy. If you know how to shop right, you'll know how to dress right. Both concepts work together. With a good shopping manual, you'll have no problem picking out clothing or shoes. You'll have something to wear every time. This book is your only complete shopping manual. It covers everything you need to know about shopping properly, from dressing etiquette to wardrobe maintenance.
Author: New York (State). Court of Appeals. Publisher: ISBN: Category : Law Languages : en Pages : 1520
Book Description
Volume contains: (Alexander's Dept. Stores, Inc. v. Ohrbach's Inc.) (Alexander's Dept. Stores, Inc. v. Ohrbach's Inc.) (Alexander's Dept. Stores, Inc. v. Ohrbach's Inc.) (Alexander's Dept. Stores, Inc. v. Ohrbach's Inc.) (Algeo v. 410 West 207th Street Corp.) (Algeo v. 410 West 207th Street Corp.) (Algeo v. 410 West 207th Street Corp.)
Author: April Lane Benson, PhD Publisher: Shambhala Publications ISBN: 159030599X Category : Self-Help Languages : en Pages : 287
Book Description
Simple but effective techniques and strategies for the millions of Americans who suffer from a shopping addiction—from a leading psychologist in the field Are you a shopaholic? • Do you use shopping as a quick fix for the blues? • Do you often buy things that you don’t need or can’t afford? • Do your buying binges leave you feeling anxious or guilty? • Is your shopping behavior hurting your relationships? • Have you tried to stop but been unable to? If so, you are not alone. Nearly 18 million Americans are problem shoppers, unable to break the buying habits that lead them into debt, damaged relationships, and depression. If this describes you, or someone you care about, the help you need is here. Drawing on cognitive behavioral therapy techniques, recent research, and decades of working with overshoppers, Dr. April Benson brings together key insights with practical strategies in a powerful program to help you stop overshopping. As you progress through this book, you’ll take back control of your shopping and spending and create a richer, more meaningful and satisfying life.
Author: Julia Kent Publisher: Julia Kent ISBN: Category : Fiction Languages : en Pages : 317
Book Description
We skipped right over the whole fiancée thing and went straight from girlfriend to wife. At least, I think that’s what happened. I woke up after my brother’s Vegas wedding reception with my luscious girlfriend in bed with me. We’re both wearing wedding rings. So is her coworker, Josh. And our Vegas chauffeur, Geordi. Who the hell am I married to? Unraveling this mystery will be as difficult as figuring out why Amanda and I are having panic attacks over the thought of being husband and wife. Or, whoever we’re actually married to. Oh, ^%$#. It’s true that what happens in Vegas stays in Vegas, with one exception: If she’s my wife, we’ll make it work. If she’s not? I’ll make it happen. ***** Read what others are saying about Julia Kent: "Heartwarming and intensely emotional, Our Options Have Changed is witty, sexy and hilarious with a heroine you admire and a hero you can't help falling in love with." -- Helena Hunting, New York Times bestselling author "Reading a Julia Kent book is like taking a vacation with your best friends. They'll make you laugh, tug on your heartstrings, and leave you wanting more." -- New York Times bestselling author Melissa Foster "Kent and Reed create rom com magic in this friends to lovers romance. Laughter, tears, and all the swoons." -- USA Today Best Selling author Daisy Prescott "Witty, sexy, funny and delightfully delicious--love it from beginning to end."-- USA Today bestselling author T Gephart "An utterly charming celebration of the messiness of love, life, and motherhood... every woman deserves a Nick." -- Laurelin Paige, New York Times bestselling author Reader and Blogger reviews: "Move over Sophie Kinsella and make way for Julia Kent. I haven't laughed so much since the Shopaholic series." -- Reader review "Shannon reminds me of Janet Evanovich's Stephanie Plum character..." -- Reader review "Another best seller by the Queen of romantic comedy." -- Reader review "Kent took this fun, sexy tale and gave it a depth that made it so darn easy to read." -- Glass Paper Ink Bookblog "Nothing has made me laugh out loud this much since I read Bridget Jones' Diary many, many years ago." -- Reader review "This book is a MUST READ and I can't WAIT for the next one!!!" -- Reader review "...Julia Kent has once again brought the laugh until you cry scenes, but has added a new aspect to her writing..." -- Avid Reader Book Reviews "The characters in this book are absolutely magnetic and you can't help but be drawn into their lives." -- Reader review "This book is bursting at the seams with all the fun and witty banter!" -- Eargasms Audiobook Reviews Read the entire billionaire romance series, starting with the New York Times bestselling start! Shopping for a Billionaire 1 Shopping for a Billionaire 2 Shopping for a Billionaire 3 Shopping for a Billionaire 4 Christmas Shopping for a Billionaire Shopping for a Billionaire's Fiancee Shopping for a CEO Shopping for a Billionaire's Wife Shopping for a CEO's Fiancee Shopping for an Heir Shopping for a Billionaire's Honeymoon Shopping for a CEO's Wife Shopping for a Billionaire's Baby Shopping for a CEO's Honeymoon Shopping for a Baby's First Christmas Topics: contemporary romance, romantic comedy, shopping romance, billionaire romance, billionaire, series, romantic comedy series, comedy, comedy series, bbw romance, funny romance, laugh romance, modern romance, urban romance, boston, boston romance, wealthy, USA today, USA today bestseller, CEO romance, office romance, city romance, smart romance, mystery shopping, mystery shopping romance, dogs in romance, cats in romance, lighthearted romance, light romance, hot romance, julia kent, julia kent romance, wedding, wedding romance, vegas, vegas romance, vegas wedding, escape wedding, humor, humorous romance, satire, american humor, wedding romance, literature & fiction, entertainment, humor and comedy, romantic comedy Perfect for readers of Emma Chase, Penny Reid, Lauren Blakely, Sally Thorne, Susan Elizabeth Phillips, Kendall Ryan, Kristan Higgins, Helena Hunting, Sophie Kinsella and Alice Clayton. Audiobook narrated by Sebastian York.
Author: Herb Sorensen
Author: Herb Sorensen
Author: Joseph Turow
Author: Herb Sorensen
Author: Jay Payleitner
Author: Daniel J. Flint
Author: Virtual Store USA
Author: New York (State). Court of Appeals.
Author: April Lane Benson, PhD
Author: Godfrey Montague Lebhar
Author: Julia Kent