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Author: Drew de Soto Publisher: BIS Publishers ISBN: 9789063695392 Category : Design Languages : en Pages : 0
Book Description
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference. If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you. This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.
Author: Drew de Soto Publisher: BIS Publishers ISBN: 9789063695392 Category : Design Languages : en Pages : 0
Book Description
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference. If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you. This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.
Author: Drew de Soto Publisher: BIS Publishers ISBN: 9789063692582 Category : Design Languages : en Pages : 185
Book Description
This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god. This book is designed like a notebook, with all the authors' tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.
Author: Radim Malinic Publisher: Brand Nu Limited ISBN: 0993540031 Category : Design Languages : en Pages : 313
Book Description
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Author: Drew de Soto Publisher: BIS Publishers ISBN: 9789063693121 Category : Design Languages : en Pages : 186
Book Description
This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice.It touches on almost every subject and gives you a complete overview and understanding to deliver outstanding web design, leaving you to discover the areas you would like to specialise in and go on to build on these firm foundations. This book is design focused, you will not find one line of code. It takes you through creative thinking, questioning the brief, information architecture, navigation structures, front-end design, dealing with clients and best practice for file management. Unlike a typical how to manual, the style is light, chatty and more like having a conversation with a bloke who knows his stuff. If you want to master great website design and build process, and understand what makes them work, then this book is for you.
Author: Eli Altman Publisher: ISBN: 9781734248302 Category : Languages : en Pages :
Book Description
DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.
Author: Catharine Slade-Brooking Publisher: Laurence King Publishing ISBN: 1780679807 Category : Design Languages : en Pages : 427
Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Kady Sandel Publisher: ISBN: 9781689412490 Category : Languages : en Pages : 153
Book Description
Branding is a hot topic in business, but what does branding really mean? And how can entrepreneurs create a consistent and compelling brand while also managing the day-to-day operations of their business? In BrandFix, Kady Sandel draws upon her experience as a brand strategist, designer, and entrepreneur to demystify branding for startups and business owners. Through real-world branding examples and step-by-step recommendations, Kady will show you how to create a cohesive road map for your brand. Discover how to: * Identify the unique traits of your brand so you can express them to your customers * Differentiate your company from your competitors so people choose you every time * Align your branding efforts with your business goals to scale your company * Decide whether or not to be "the face" of your company and move forward with confidence *Translate your brand strategy into powerful and consistent visuals that keep customers coming back for more You've spent enough time trying to crack the branding code on your own. It's time to take your business to the next level and create a brand that people will remember.
Author: Joost Roozekrans Publisher: ISBN: 9789063695866 Category : Languages : en Pages : 128
Book Description
How to Create Better Ideasgives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.It is a book for anyone who would like to learn and understand design more in-depth. For anyone who wants to know the answers to these questions: what is design, what is creativity, what mentality and conditions are needed to guarantee a productive design process. For design educators and students, and for those working with designers as a client or commissioner. But definitely also for design professionals that want to boost their ability to create visual ideas.
Author: Publisher: Laurence King Publishing ISBN: 9781856698863 Category : Design Languages : en Pages : 0
Book Description
This is the first book to celebrate the use of stickers in skateboarding. Showing the full spectrum of skate sticker art, it brings together over 350 of the most memorable stickers ever produced. Stickers became extremely important in the late 1980s and early 90s when many smaller, skater-owned companies emerged—they are an easy way to get brands noticed and virtually every board graphic is also available in sticker form. Nearly every skater has a sticker collection of some sort, either on a bedroom door, on the fridge or in a shoe box. From Wes Humpston and Dogtown's stickers in the 1970s to Birdo at Consolidated's "Don't Do It" campaign, Skateboard Stickers features the very best designs, selected by pro skateboarders past and present. It includes sticker-related stories and articles, such as the story of Death skateboards or Jim Phillips' legendary Screaming Hand sticker logo for Speed Wheels Santa Cruz, and features quotes from skateboarders describing what stickers mean to them.
Author: Drew de Soto
Author: Drew de Soto
Author: Drew de Soto
Author: Radim Malinic
Author: Drew de Soto
Author: Eli Altman
Author: Catharine Slade-Brooking
Author: Kady Sandel
Author: Joost Roozekrans
Author: 
Author: