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Author: Jesse McLean Publisher: ECW Press ISBN: 1554904455 Category : Performing Arts Languages : en Pages : 248
Book Description
Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Author: Jesse McLean Publisher: ECW Press ISBN: 1554904455 Category : Performing Arts Languages : en Pages : 248
Book Description
Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Author: Kenneth Roman Publisher: St. Martin's Press ISBN: 0230618340 Category : Business & Economics Languages : en Pages : 300
Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author: Jesse McLean Publisher: ECW Press ISBN: 1550228870 Category : Biography & Autobiography Languages : en Pages : 249
Book Description
From critical reviews swooning over the elegant storytelling to fashion design paying homage to the show's sleek sensibility, everyone is talking about Mad Men. This companion volume provides readers with detailed episode guides, cast biographies and further historical context reflecting the breadth and depth of a series that sketches the 1960s cultural landscape with skill.
Author: Jonathan Kirsch Publisher: Ballantine Books ISBN: 0307567818 Category : Biography & Autobiography Languages : en Pages : 388
Book Description
David, King of the Jews, possessed every flaw and failing a mortal is capable of, yet men and women adored him and God showered him with many more blessings than he did Abraham or Moses. His sexual appetite and prowess were matched only by his violence, both on the battlefield and in the bedroom. A charismatic leader, exalted as "a man after God's own heart," he was also capable of deep cunning, deceit, and betrayal. Now, in King David: The Real Life of the Man Who Ruled Israel, bestselling author Jonathan Kirsch reveals this commanding individual in all his glory and fallibility. In a taut, dramatic narrative, Kirsch brings new depth and psychological complexity to the familiar events of David's life--his slaying of the giant Goliath and his swift challenge to the weak rule of Saul, the first Jewish king; his tragic relationship with Saul's son Jonathan, David's cherished friend (and possibly lover); his celebrated reign in Jerusalem, where his dynasty would hold sway for generations. Yet for all his greatness, David was also a man in thrall to his passions--a voracious lover who secured the favors of his beautiful mistress Bathsheba by secretly arranging the death of her innocent husband; a merciless warrior who triumphed through cruelty; a troubled father who failed to protect his daughter from rape and whose beloved son Absalom rose against him in armed insurrection. Weaving together biblical texts with centuries of interpretation and commentary, Jonathan Kirsch brings King David to life in these pages with extraordinary freshness, intimacy, and vividness of detail. At the center of this inspiring narrative stands a hero of flesh and blood--not the cartoon giant-slayer of sermons and Sunday school stories or the immaculate ruler of legend and art but a magnetic, disturbingly familiar man--a man as vibrant and compelling today as he has been for millennia.
Author: Estados Unidos. Congress. House. Special Committee on Un-American Activities (1938-1944) Publisher: ISBN: Category : Languages : en Pages : 1046
Author: Jesse McLean
Author: Jesse McLean
Author: Kenneth Roman
Author: Jesse McLean
Author: David Black
Author: Jonathan Kirsch
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Author: Estados Unidos. Congress. House. Special Committee on Un-American Activities (1938-1944)
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Author: Moses King