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Author: Katie King Publisher: Kogan Page Publishers ISBN: 1398602019 Category : Business & Economics Languages : en Pages : 289
Book Description
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Author: Katie King Publisher: Kogan Page Publishers ISBN: 1398602019 Category : Business & Economics Languages : en Pages : 289
Book Description
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Author: Joseph Vaudy Publisher: Createspace Independent Publishing Platform ISBN: 9781517248574 Category : Languages : en Pages : 74
Book Description
How do we go from average to excellent, from being unrecognizable in the crowd to standing out, from starting at the bottom to being at the top in our field? How do we understand the mechanism required to be everything our employer is calling us to be, so we can achieve the status and the benefits of a Customer Service King? How do we move from being a deficit as an employee to being the role model, the most valuable asset that any employer would ask for? This short book will take you through some of the most important steps to becoming everything your company is looking for and more in the customer service arena. By applying the information in this book, you will become the best you can be while enjoying the prizes and influence that comes with being at the top, otherwise known as Customer Service King.
Author: Chandra Sekar Publisher: Partridge Publishing ISBN: 1543709516 Category : Business & Economics Languages : en Pages : 52
Book Description
The book gives exclusive chapter titled –Ten Commandments of Customer centricity. The book is all about addressing customer satisfaction. Managing the transition from customer satisfaction to customer delight. Making sure customers are Happy and continuously using feedback from customers to improvise products in relation to competition's products. The book lays equal emphasis on both Manufacturing & IT services. Agile & scrum practices as applied to managing Global IT projects & the impact on global business & emerging best practices are dealt . Challenges of employee attrition in IT projects, their impact on Projects & methods to address them are explained.
Author: Chip R. Bell Publisher: Berrett-Koehler Publishers ISBN: 1523090227 Category : Business & Economics Languages : en Pages : 169
Book Description
“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Author: Chaturvedi Publisher: Excel Books India ISBN: 9788174464569 Category : Business & Economics Languages : en Pages : 222
Book Description
About the Book: Customer Relationship Management CRM was born in the 1990s in the West. In the initial phases, the over enthusiastic businesses invested almost US$ 400 billion. But, the very same businesses were disheartened very soon primarily because there were no * visible. And, there were no quick results mainly because 80 per cent of the investments were made in technology. 'CRM' meant 'technology' to them then; 'CRM' means 'technology' to them even today. However, no business need bother so long as it is ready to go by the 'human' aspect of CRM, and take technology only as a facilitator. This book is an attempt to present this 'human' side of CRM. The authors' belief is that, in the long-term, CRM can be successful only due to its 'human' face. The book is arranged in three Parts. Part I, Customer Relationship Management, contains the academic inputs titled as Customer is King, Customer Managed Relationships MINI-Marketing, Types of CRM, Building Blocks of CRM & CRM Strategies, Customer Relationship Management by Indian Firms, Customer Retention Strategies, HRM in CRM, and Implementing a Technology-based CRM Solution. Part II, Call Centre Management, covers the areas concerning the working of a call centre titled as The Call Centre, Call Centre Functionality, Team Building, Customer Relationship Management, Web-based Customer Support, and Contact Centre Glossary. Part III, Cases, gives a first-hand idea of the working of CRM in the more peculiar contexts, like public sector undertakings through five well documented cases. Contents Part I: Customer Relationship Management, Customer is King, Customer Managed Relationships-Mini-Marketing, Types of CRM, Building Blocks of CRM & CRM Strategy, Customer Relationship Management by Indian Firms, Customer Retention Strategies, HRM in CRM, Implementing a Technology-based CRM Solution, Future Trends in CRM Part II: Call Centre Management, The Call Centre, Call Centre Functionality, Team Building, Customer Relatio
Author: Nick Obolensky Publisher: Gower Publishing, Ltd. ISBN: 9780566089329 Category : Business & Economics Languages : en Pages : 262
Book Description
We all seem intuitively to know leadership 'isn't what it used to be' but we still cling to old assumptions which look anachronistic in changing and challenging times. Organisations and their contexts are increasingly paradoxical and uncertain. A broader approach to leadership is needed. Nick Obolensky has practised leadership in the public, private and voluntary sectors. He has also researched it, and taught it over many years in leading business schools. In this exciting book he brings together his knowledge of theory, his own experience, and the results of 15 years of research.
Author: W. Dunkel Publisher: Springer ISBN: 113729325X Category : Business & Economics Languages : en Pages : 339
Book Description
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Author: Katie King
Author: Katie King
Author: Joseph Vaudy
Author: Chandra Sekar
Author: Marc Van Eck
Author: Chip R. Bell
Author: Chaturvedi
Author: Great Britain. Court of King's Bench
Author: Nick Obolensky
Author: W. Dunkel
Author: