Author: William Swain
Publisher: William Swain
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
Book Description
Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success … Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Killer Copywriting Reloaded, The Advanced Guide On How To Write Copy That Sells
Author: William Swain
Publisher: William Swain
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
Book Description
Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success … Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Publisher: William Swain
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
Book Description
Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success … Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Killer Copywriting Reloaded
Author: William Swain
Publisher:
ISBN: 9781096353676
Category :
Languages : en
Pages : 159
Book Description
Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this updated and expanded second edition, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records.From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Publisher:
ISBN: 9781096353676
Category :
Languages : en
Pages : 159
Book Description
Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this updated and expanded second edition, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records.From this book, you will discover: How to Tell a Compelling Story Formatting Tips That Make Your Copy a Joy to Read The Seven Saleable Emotions How to Write Headlines That Draw People In Writing Copy for Social Media Creating a Persona How to Write an Effective Call to Action (CTA) Conversations Lead to Conversions Emails that Make You Click And Much, Much More Start Reading Now, and Take Your Copywriting to The Next Level.
Web Copy That Sells
Author: Maria VELOSO
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413056
Category : Business & Economics
Languages : en
Pages : 338
Book Description
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413056
Category : Business & Economics
Languages : en
Pages : 338
Book Description
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Web Copy That Sells
Author: Maria Veloso
Publisher: AMACOM
ISBN: 0814432522
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Publisher: AMACOM
ISBN: 0814432522
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Website Owner's Manual
Author: Paul A. Boag
Publisher: Simon and Schuster
ISBN: 163835507X
Category : Computers
Languages : en
Pages : 525
Book Description
Many of the people responsible for a website don't have a clue what's required tobuild one and keep it up and running. The job of planning, launching, andmanaging a site often falls to people who have little or no experience in webdesign or development. Website Owner's Manual is for the thousands of marketers,IT managers, project leaders, and business owners who need to put awebsite in place and keep it running with a minimum of trouble. Using clever illustrations, easy-to-follow lists and diagrams, and other friendlytouches, Website Owner's Manual helps readers form a vision for a site, guidesthem through the process of selecting a web design agency, and gives just enoughbackground to help them make intelligent decisions throughout the developmentprocess. This book provides a jargon-free overview of web design, includingaccessibility, usability, online marketing, and web development techniques. Using Website Owner's Manual, readers master the vocabulary and conceptsthey need to discuss how a website dovetails with the needs of a business. Thisbook will help them work confidently with the designers and developersbuilding and maintaining a site so they can concentrate on what your websiteneeds to do. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
Publisher: Simon and Schuster
ISBN: 163835507X
Category : Computers
Languages : en
Pages : 525
Book Description
Many of the people responsible for a website don't have a clue what's required tobuild one and keep it up and running. The job of planning, launching, andmanaging a site often falls to people who have little or no experience in webdesign or development. Website Owner's Manual is for the thousands of marketers,IT managers, project leaders, and business owners who need to put awebsite in place and keep it running with a minimum of trouble. Using clever illustrations, easy-to-follow lists and diagrams, and other friendlytouches, Website Owner's Manual helps readers form a vision for a site, guidesthem through the process of selecting a web design agency, and gives just enoughbackground to help them make intelligent decisions throughout the developmentprocess. This book provides a jargon-free overview of web design, includingaccessibility, usability, online marketing, and web development techniques. Using Website Owner's Manual, readers master the vocabulary and conceptsthey need to discuss how a website dovetails with the needs of a business. Thisbook will help them work confidently with the designers and developersbuilding and maintaining a site so they can concentrate on what your websiteneeds to do. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
Multimedia
Author: Tay Vaughan
Publisher: Osborne Publishing
ISBN: 9780078822254
Category : Computers
Languages : en
Pages : 636
Book Description
Thoroughly updated for newnbsp;breakthroughs in multimedia nbsp; The internationally bestselling Multimedia: Making it Work has been fully revised and expanded to cover the latest technological advances in multimedia. You will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. nbsp;
Publisher: Osborne Publishing
ISBN: 9780078822254
Category : Computers
Languages : en
Pages : 636
Book Description
Thoroughly updated for newnbsp;breakthroughs in multimedia nbsp; The internationally bestselling Multimedia: Making it Work has been fully revised and expanded to cover the latest technological advances in multimedia. You will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. nbsp;
How to Write a Good Advertisement
Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
How to Write Copy That Sells
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
How to Write Emails That Sell
Author: Matt Bacak
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
A Proven Email Structure By Email Writing Masters
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
A Proven Email Structure By Email Writing Masters
The Copywriting Sourcebook
Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312134
Category : Reference
Languages : en
Pages : 224
Book Description
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312134
Category : Reference
Languages : en
Pages : 224
Book Description
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.