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Author: David Marshall Publisher: SAGE Publications ISBN: 1847879276 Category : Business & Economics Languages : en Pages : 281
Book Description
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author: Susan Linn Publisher: Anchor ISBN: 1400079993 Category : Business & Economics Languages : en Pages : 306
Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author: Kelly E. Middleton Publisher: Wheatmark, Inc. ISBN: 1627876332 Category : Education Languages : en Pages : 320
Book Description
When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominent, public education faces the challenge of losing its best and brightest students to the competition. Competing for Kids is a full-service manual for giving great customer service throughout your school district. By implementing the concepts in this book, public schools can become more appealing and more successful in retaining and attracting students. Competing for Kids teaches: How the best companies use customer service to compete at the highest levelHow these twenty-one business concepts can help public schools better compete with other forms of educationHow to develop a district-wide customer service plan for all staff members working in the public school arena
Author: Juliet B. Schor Publisher: Simon and Schuster ISBN: 1439130906 Category : Social Science Languages : en Pages : 251
Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author: David Marshall Publisher: SAGE Publications ISBN: 1847879276 Category : Business & Economics Languages : en Pages : 281
Book Description
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author: James McNeal Publisher: Routledge ISBN: 1136375600 Category : Business & Economics Languages : en Pages : 430
Book Description
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
Author: Peggy Whitley Publisher: Bloomsbury Publishing USA ISBN: 0897899695 Category : Education Languages : en Pages : 240
Book Description
Similar to the previous 99 Jumpstarts to Research but designed for younger students, this book helps teachers and librarians to teach basic research and information literacy skills to children. To help them master the research process and narrow the limitless array of sources available on commonly researched topics in elementary and middle schools, students are taught a basic note-taking process and given specific source ideas and subject headings for each topic discussed. This book will be an invaluable tool to help school librarians and teachers broach the difficult task of beginning to teach the research process. Grades 3-8.
Author: Lisa Jacobson Publisher: Bloomsbury Publishing USA ISBN: 0313015023 Category : History Languages : en Pages : 217
Book Description
Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.
Author: Noah Fleming Publisher: Red Wheel/Weiser ISBN: 1632658895 Category : Business & Economics Languages : en Pages : 195
Book Description
Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem. Dealing with Difficult Customers will show you: How to stop using gimmicks and trick promotions to encourage repeat business and the alternatives that will keep your customers salivating for more. How “Hungry Hippos” and “Problem Children” are sapping your employees time and energy and what to do about them. The behaviors that turn great customers into dissatisfied critics and how to change them.
Author: David Marshall
Author: James U. McNeal
Author: Susan Linn
Author: Kelly E. Middleton
Author: Juliet B. Schor
Author: David Marshall
Author: James McNeal
Author: Peggy Whitley
Author: Lisa Jacobson
Author: Noah Fleming
Author: Chris Zane