Key Concepts for the Fashion Industry PDF Download

Author: Andrew Reilly
Publisher: Bloomsbury Publishing
ISBN: 085785366X
Category : Design
Languages : en
Pages : 153

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Book Description
Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.

Author: Jennifer Craik
Publisher: Berg Publishers
ISBN: 9781845204518
Category : Design
Languages : en
Pages : 396

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Book Description
Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics.Features:§ Boxed chapter overviews open each chapter§ Bullet points summarizing key ideas conclude each chapter§ Chapter discussions are illustrated with integrated case material§ Each chapter is supported by extended Case Studies§ Key words are highlighted in chapters and defined in an extensive Glossary§ Further Reading guides the reader to other literature§ A timeline of Fashion Milestones provides a chronology of major events in the history of fashion

Author: Andrew Reilly
Publisher: Bloomsbury Publishing
ISBN: 1350091928
Category : Design
Languages : en
Pages : 160

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Book Description
How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Author: Marlena Jankowska
Publisher: Taylor & Francis
ISBN: 1003833462
Category : Law
Languages : en
Pages : 229

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Book Description
This book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries, specifically Italy, France, the Netherlands, Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law, Copyright Law, Business Law, Fashion Law and Design.

Author: John Hartley
Publisher: SAGE
ISBN: 1446271382
Category : Social Science
Languages : en
Pages : 201

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Book Description
"This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work." - Gauti Sigthorsson, Greenwich University "There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study" - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities. This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world. Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.

Author: David Pilgrim
Publisher: SAGE
ISBN: 9781412907774
Category : Medical
Languages : en
Pages : 218

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Book Description
Mental health is an area of study which is often bewildering to new students and trainee practitioners. This book provides a guide to the key topics and debates which shape contemporary views about mental health and illness and which govern the provisionof services for people with mental health problems.

Author: Jim Blythe
Publisher: SAGE
ISBN: 0857029541
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Author: Beverly Kemp-Gatterson
Publisher:
ISBN: 9781563674822
Category :
Languages : en
Pages : 460

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Book Description
Foundations of Apparel - Historic Costume - Social and Psychological Foundations of Apparel The Creative Processes and Design - Creative Processes - Designers Apparel Factors - Styles and Trends - Fabrics and Findings - Manufacturing Process - Industry Standards - Shoes and Handbags Coordination and Marketing - Creating a Coordinated Image: Corporate and Personal Strategies - Marketing Apparel Products Decision Making - Personal Choices - Organizational Decisions: Retail Choices - Provides broad overview of the evolution of apparel and sociological and psychological foundations influencing consumer demand - Includes brief summaries of selected fashion designers in the world of haute couture - Introduces the world of textiles and the importance they play in apparel development - Discusses industry standards for sizing, labeling, and quality control - Explores the origin of footwear and handbags and the role they play in the apparel industry - Focuses on the decision-making processes used by consumers and buyers in selecting apparel for the retail industry - Illustrations, key terms, and concepts throughout enhance the material - Instructor's Guide provides suggestions for planning the course and using the text in the classroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platformsthe text in the classroom

Author: Catherine McDermott
Publisher: Routledge
ISBN: 1134361793
Category : Design
Languages : en
Pages : 550

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Book Description
This is the essential student’s guide to Design – its practice, its theory and its history. Drawing from a wide range of international examples, respected design writer Catherine McDermott explores key topics including: international design – from Europe to Africa design history – from Art Nouveau to punk sustainable design, recycling and green design design theory – from semiotics to gender, to postcolonialism design technology, graphic design and the web. Fully cross-referenced, with up-to-date guides for further reading, Design: The Key Concepts is an indispensable reference for students of design, design history, fashion, art and visual culture.

Author: Rosemary Varley
Publisher: Bloomsbury Publishing
ISBN: 1350315796
Category : Business & Economics
Languages : en
Pages : 359

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Book Description
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.