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Author: Kentucky Entrepreneur Hall of Fame Publisher: ISBN: 9781619616813 Category : Business & Economics Languages : en Pages : 290
Book Description
Famous for college basketball, horse racing, bourbon, coal, and bluegrass music, the Commonwealth of Kentucky is also home to industries and opportunities not normally associated with it. Compiled by the Kentucky Entrepreneur Hall of Fame, Unbridled Spirit shares the success stories of twenty of its members-business leaders who dared to think beyond the region's best known institutions-to encourage the next generation of entrepreneurs from the Bluegrass State. Kentucky's history of being a small impoverished state didn't stop entrepreneurial Kentuckians like tech inventor and DataBeam founder Lee Todd and former Milwaukee-Bucks-superstar-turned-restaurant-franchiser Junior Bridgeman from overcoming adversity, pursuing their dreams, and achieving their goals. These Hall of Famers, and the others profiled in this book, have built prosperous careers that have redefined what it means to be Kentuckian, inspiring others in communities throughout the Commonwealth to step outside the box and create their own business legacies in twenty-first century America.
Author: Chuck Summers Publisher: ISBN: 9780979002595 Category : History Languages : en Pages : 0
Book Description
In Kentucky: Unbridled Spirit and Beauty, award-winning photographer Chuck Summers reveal the awesome natural beauty of the Bluegrass State. From the lofty hills of the eastern region to the floodplains of the west, Kentucky displays a wondrous diversity of natural treasures. Within this lovely collection of 279 full-color images, one encounters inspiring landscapes, magnificent wildlife, and colorful wildflowers. Many of the pictures come from well-known state and national parks, while others were captured in less familiar locations across the Commonwealth. All join together as a marvelous testimony to the natural beauty of a state, which heretofore has been better known for its horse racing and basketball. After a journey through this large 11″x11″ coffee-table style book, the reader may well question why this has been so. Others, will no doubt begin planning trips to experience for themselves the exquisite beauty that is known as Kentucky.
Author: Chris Houchens Publisher: iUniverse ISBN: 1450206794 Category : Business & Economics Languages : en Pages : 110
Book Description
"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you." -Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: Methods to craft and hone messages How to make the most out of first impressions Ways to harness groupthink The importance of logos and visual brand elements How to use social media How to measure the effectiveness of branding efforts And much more! If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.