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Author: Judith C. Hoffman Publisher: ISBN: 9780970901422 Category : Corporations Languages : en Pages : 243
Book Description
Bad things happen to good companies every day. Managers and executives need to learn the valuable tips and techniques of dealing with the media that this book clearly explains.
Author: Judith C. Hoffman Publisher: ISBN: 9780970901422 Category : Corporations Languages : en Pages : 243
Book Description
Bad things happen to good companies every day. Managers and executives need to learn the valuable tips and techniques of dealing with the media that this book clearly explains.
Author: Ben Mathis-Lilley Publisher: Hachette UK ISBN: 154170035X Category : Sports & Recreation Languages : en Pages : 205
Book Description
A fan’s search for the truth about American history, human nature, and whether Michigan football coach Jim Harbaugh will keep his job Being a University of Michigan football fan should be joyful. Michigan is an elite academic institution whose football team boasts forty-three Big Ten championships. But these days, college football is complicated. The NCAA is corrupt and exploitative, and Michigan keeps losing to Ohio State. It’s hard not to wonder, as Slate writer and superfan Ben Mathis-Lilley does in this book: Why are we doing this? The Hot Seat is a chronicle of one of the wildest years in Michigan football history, but also a search for the truth about fandom, from the pages of history books to the wilderness of online forums. Is it embarrassing to care about what happens in a game? Why is Jim Harbaugh like that? Is it somehow Thomas Jefferson’s fault? This book explores all these questions and many more. Against the backdrop of a quickly changing sport and country, The Hot Seat is an exploration of the all-consuming culture of fandom, and why it matters.
Author: Dan Shapiro Publisher: "O'Reilly Media, Inc." ISBN: 1449360831 Category : Business & Economics Languages : en Pages : 237
Book Description
What avoidable problem destroys more young startups than any other? Why is it a mistake to ask for introductions to investors? When do you play the CEO card? Should you sell out? Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup CEO experience: Founding explains how to formulate your idea, allocate equity, and not argue yourself to death Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad Management reveals how to manage your board, argue with your team, and play the CEO card Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation
Author: Meg Gardiner Publisher: Blackstone Publishing ISBN: 198262762X Category : Fiction Languages : en Pages : 293
Book Description
“Don’t miss it. This is a great one!” — Stephen King Soon to be an Amazon TV series I am the legion of the night ... He appears in the darkness like a ghost, made of shadows and fear—the Midnight Man. He comes for the parents but leaves the children alive, tiny witnesses to unspeakable horror. The bedroom communities of Los Angeles are gripped with dread, and the attacks are escalating. Still reeling from her best friend’s close call in a bombing six months ago, FBI behavioral analyst Caitlin Hendrix has come to Los Angeles to assist in the Midnight Man investigation and do what she does best—hunt a serial killer. Her work is what keeps her going, but something about this UNSUB—unknown subject—doesn’t sit right. She soon realizes that this case will test not only her skills but also her dedication, for within the heart of a killer lives a secret that mirrors Caitlin’s own past. Hesitancy is not an option, but will she be able to do what must be done if the time comes? Tense and impactful, Edgar Award winner Meg Gardiner’s latest UNSUB thriller will leave you on the edge of your seat until its riveting conclusion.
Author: Joeri Van Den Bergh Publisher: Kogan Page Publishers ISBN: 074946805X Category : Business & Economics Languages : en Pages : 288
Book Description
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Author: Erika Wilde Publisher: Janelle Denison, Inc. ISBN: Category : Fiction Languages : en Pages : 194
Book Description
Radio personality Kerri McCree really likes sex. Talking about sex, that is… Kerri knows firsthand that you can hide a lot behind a microphone. Although she's earned a reputation for discussing every aspect of sex on her show, she's never had to back it up . . . until a sexy mystery caller proves to be even more irresistible in person. Ian Carlisle is immediately intrigued by the sultry voice he hears on the late night radio show, and it doesn't take him long to arouse Kerri's imagination with his dirty talk. Now he's turning up the heat and seducing the rest of her. Their on-the-air chemistry sizzles and they heat up the airwaves, debating any and all provocative issues possible. As the ratings soar, so does the sexual tension. But will Ian do when he discovers Kerri's not the sex expert she professes to be?
Author: Judith C. Hoffman
Author: Judith C. Hoffman
Author: Ben Mathis-Lilley
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Author: 
Author: Dan Shapiro
Author: Meg Gardiner
Author: Frederick Dye
Author: Tracy Clark
Author: Joeri Van Den Bergh
Author: Erika Wilde