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Author: D. Jasun Carr Publisher: Lexington Books ISBN: 1793639957 Category : Language Arts & Disciplines Languages : en Pages : 147
Book Description
This book examines how Generation Z, defined by their orientation as “social media natives,” grew up in a media system centered around social media. D. Jasun Carr and Mitchell T. Bard explore how Gen Z consumes news media differently than other cohorts, and how this shift in consumption affects both the members of Gen Z, the media, and media scholarship. The authors take a media ecology approach to laying out the new media landscape in which Gen Z was raised, before looking at how this new ecology affects many of the traditional theories and underpinnings of media effects, media psychology, and journalism. Through the use of original experimental research and the compilation of extant theory and survey data, Carr and Bard argue that while members of Gen Z eschew the more traditional structures of the media ecosystem in favor of those that incorporate a social element, they nevertheless behave, in many ways, similarly to those who came before. Scholars of communication, media studies, social media, and journalism will find this book of particular interest.
Author: D. Jasun Carr Publisher: Lexington Books ISBN: 1793639957 Category : Language Arts & Disciplines Languages : en Pages : 147
Book Description
This book examines how Generation Z, defined by their orientation as “social media natives,” grew up in a media system centered around social media. D. Jasun Carr and Mitchell T. Bard explore how Gen Z consumes news media differently than other cohorts, and how this shift in consumption affects both the members of Gen Z, the media, and media scholarship. The authors take a media ecology approach to laying out the new media landscape in which Gen Z was raised, before looking at how this new ecology affects many of the traditional theories and underpinnings of media effects, media psychology, and journalism. Through the use of original experimental research and the compilation of extant theory and survey data, Carr and Bard argue that while members of Gen Z eschew the more traditional structures of the media ecosystem in favor of those that incorporate a social element, they nevertheless behave, in many ways, similarly to those who came before. Scholars of communication, media studies, social media, and journalism will find this book of particular interest.
Author: Paula Maurie Poindexter Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433150036 Category : Electronic news gathering Languages : en Pages : 0
Book Description
Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennials in a news media landscape now dominated by social media and mobile devices. Generational, racial, ethnic, and gender differences in news engagement and social media use are examined and so is the historic presidential election that the oldest and youngest Millennials experienced. How Millennials voted, the issues that mattered, and the relationship between their political identity and news is also explored. The spread of fake news, attacks on the press, and the need for news literacy are also discussed. Since the publication of the book's first edition, Snapchat and digital subscriptions have emerged and social media sites have become popular platforms for news. How Millennials have responded to these changes in the media landscape is also examined. Finally, recommendations for further improvement of news coverage of Millennials are proposed. Plus, the book underscores how all segments of society, including news organizations, journalism schools, and tech companies, can work toward a more informed and news literate society, a requirement for viable democracies. This revised and updated book will appeal to students, scholars, journalists, and everyone who cares about informed and civically engaged citizens and a strong democracy.
Author: Michael Pankowski Publisher: ISBN: Category : Languages : en Pages : 134
Book Description
Engaging Gen Z: Lessons To Effectively Engage Generation Z Via Marketing, Social Media, Retail, World & School is informed and inspired by Gen Zers, ages 13-23. This book is the essential guide to understanding how to effectively engage this incredibly important consumer segment so that you can set yourself up for success now and over the next 15 years. If you take time to review the lessons, research and recommendations Michael and I detail in this book, you will establish a highly productive collaboration and partnership with Gen Z in the same way that Michael and I have in writing this book and co-authoring our thought leadership.
Author: Roberta Katz Publisher: University of Chicago Press ISBN: 0226823962 Category : History Languages : en Pages : 275
Book Description
An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.
Author: Laurie L Rice Publisher: Routledge ISBN: 1000450341 Category : Political Science Languages : en Pages : 244
Book Description
This book explores political expression of members of Generation Z old enough to vote in 2018 and 2020 on issues and movements including MeToo, Supreme Court nominations, March for Our Lives, immigration and family separation, and Black Lives Matter. Since generational dividing lines blur, we study 18 to 25-year-olds, capturing the oldest members of Generation Z along with the youngest Millennials. They share similarities both in their place in the life cycle and experiences of potentially defining events. Through examining some movements led by young adults and others led by older generations, as well as issues with varying salience, core theories are tested in multiple contexts, showing that when young adults protest or post about movements they align with, they become mobilized to participate in other ways, too, including contacting elected officials, which heightens the likelihood of their voices being heard in the halls of power.Perfect for students and courses in a variety of departments at all levels, the book is also aimed at readers curious about contemporary events and emerging political actors.
Author: Maria E Len-Rios Publisher: Routledge ISBN: 0429948824 Category : Language Arts & Disciplines Languages : en Pages : 413
Book Description
Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.
Author: Rose M. Kundanis Publisher: Routledge ISBN: 1135624283 Category : History Languages : en Pages : 199
Book Description
Volume examines children's experiences with electronic media in the home, including children's development of media literacy. For courses on children & media, media literacy, adolescents and media, media processes and effects, and related courses.
Author: Kim Andersen Publisher: Routledge ISBN: 1000284999 Category : Language Arts & Disciplines Languages : en Pages : 202
Book Description
This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces the EPIG Model (Engagement-Participation-Information-Generation) to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens’ political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication.
Author: Jeremy Schulz Publisher: Emerald Group Publishing ISBN: 1839090790 Category : Social Science Languages : en Pages : 185
Book Description
Sponsored by the Communication, Information Technologies, and Media Sociology Section of the American Sociological Association (CITAMS), Millennials and Media brings together case studies from across the globe to provide a timely examination of Generation Y's media practices.
Author: Ahmet Atay Publisher: Rowman & Littlefield ISBN: 1498550711 Category : Social Science Languages : en Pages : 191
Book Description
This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Author: D. Jasun Carr
Author: D. Jasun Carr
Author: Paula Maurie Poindexter
Author: Michael Pankowski
Author: Roberta Katz
Author: Laurie L Rice
Author: Maria E Len-Rios
Author: Rose M. Kundanis
Author: Kim Andersen
Author: Jeremy Schulz
Author: Ahmet Atay