Author: Thomas C. KinnearPublisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Journal of Public Policy and Marketing
Author: Thomas C. KinnearPublisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Journal of Public Policy & Marketing : JPP&M
Author: Journal of Public Policy & Marketing
Author: Players in the Public Policy Process
Author: H. BrycePublisher: Springer
ISBN: 1137273925
Category : Political Science
Languages : en
Pages : 589
Book Description
This book carefully develops the perspective of nonprofit organizations as social capital assets and agents of public policy within a principal-agent framework. It shows the practical as well as managerial and marketing advantages of such an approach, one that can lead to serious questions about many of the existing views that all nonprofits result from market or government failure. Bryce provides a more positive, cross-national and inclusive perspective on these organizations that applies across all of their disciplines and in developed or developing countries alike.
Does Marketing Need Reform?
Author: Jagdish N ShethPublisher: Routledge
ISBN: 1317472888
Category : Business & Economics
Languages : en
Pages : 361
Book Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Continuing to Broaden the Marketing Concept
Author: Dawn IacobucciPublisher: Emerald Group Publishing
ISBN: 1787548244
Category : Business & Economics
Languages : en
Pages : 329
Book Description
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Advertising Management
Author: BatraPublisher: Pearson Education India
ISBN: 9788177588507
Category : Advertising
Languages : en
Pages : 772
Book Description
Customer Engagement Marketing
Author: Robert W. PalmatierPublisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 332
Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Public Mental Health: Global Perspectives
Author: Knifton, LeePublisher: McGraw-Hill Education (UK)
ISBN: 0335244890
Category : Medical
Languages : en
Pages : 226
Book Description
This book will provide readers with an overview of the core knowledge and issues in public mental health, and a guide for students and practitioners on the evidence and tools available to help them develop Public Mental Health programs that work in practice.
Author: