Author: Kerry William Purcell Publisher: Phaidon ISBN: Category : Art Languages : en Pages : 300
Book Description
In the ever-evolving world of contemporary graphic design those who came before are often forgotten in the search of the next big thing. It is surprising then that many new, fashionable designs intentionally conjure work that was created by designers of an earlier era - designers who worked not with a computer but with pen and paper - designers like Josef Müller-Brockmann.#13;#13;One of the twentieth century's most important graphic designers, the Swiss-born Müller-Brockmann is the father of functional, objective design and an influential figure for generations of designers around the world. While many of his contemporaries moved to the United States and elsewhere in Europe, Müller-Brockmann based himself in Zurich and established his reputation there. He adapted his approach to a changing world, moving from an early illustrative style to a modern constructivist approach, making full use of geometrical form and the grid system to provide an underlying structure to graphic work.#13;#13;Müller-Brockmann is perhaps most known for his large array of music posters, produced from the early 1950s to the early 1970s, which graphically represent the musical character of each specific performance. In addition to these iconic designs, Müller-Brockmann completed a number of books on graphic design and its history, including the influential *The Graphic Designer and his Design Problems*.#13;#13;This volume is the most definitive monograph to be published on Josef Müller-Brockmann. It traces Müller-Brockmann's life from his childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum für Gestaltung, Zurich and the Josef Müller-Brockmann Archive, this book is extensively illustrated with completed works, period photography, rare sketches, concept drawings, and personal photos.
Author: Josef Müller-Brockmann Publisher: Lars Muller Publishers ISBN: 9783037783924 Category : Commercial art Languages : en Pages : 0
Book Description
Posters from a pioneering figure in Swiss visual communication Josef Müller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zürich or the Automobile Club of Switzerland follow strict functional criteria-and yet exhibit a variety of design solutions and exciting, dynamic compositions.
Author: Kimberly Elam Publisher: Chronicle Books ISBN: 1616893478 Category : Design Languages : en Pages : 122
Book Description
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Author: Jan Tschichold Publisher: Univ of California Press ISBN: 9780520250123 Category : Art Languages : en Pages : 236
Book Description
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Author: Gail Anderson Publisher: Laurence King Publishing ISBN: 1780679939 Category : Design Languages : en Pages : 128
Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: John Clifford Publisher: Pearson Education ISBN: 0321887204 Category : Art Languages : en Pages : 241
Book Description
Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
Author: Kerry William Purcell
Author: Josef Müller-Brockmann
Author: Josef Müller-Brockmann
Author: Josef Müller-Brockmann
Author: Josef Müller-Brockmann
Author: Richard Hollis
Author: Kimberly Elam
Author: Jan Tschichold
Author: Gail Anderson
Author: John Clifford